Ben Smith
Former COO, AG1
Operations
Work with operators who scaled real brands, from AG1 to FIGS to Warby Parker. Most of the founders who book them run ecommerce companies.
About MentorPass
The list
These are sitting and former COOs, not advisors who read about it. We ranked them by track record and what founders say after the call.
Former COO, AG1
Ben scaled AG1 past $600M in revenue and a $1.2B valuation in four years, and has helped build brands like Earth Breeze, Sugarfina, and Williams-Sonoma. He works across operations, supply chain, and org structure, the parts of the business that cap growth before marketing ever does. Founders call him methodical and say one 30-minute session takes a week to fully unpack.
Operations sub-capabilities
Sound familiar?
The problems founders bring our operations operators — and what they walk away with.
Take my chaotic business to $30M a year.
A clear operating model and process map that lets revenue grow without the business breaking.
I do 90% of the work across ops, growth, finance, and product. Stretched thin, no time.
The scope
The work our operations operators take on, from first call to ongoing.
Map how the business runs day to day and remove the steps that waste time or create errors.
Decide what to build in-house versus fractional, and define the roles your stage actually needs.
Forecast demand, size inventory to it, and keep cash from getting trapped in stock.
Negotiate with suppliers, manage co-packer and factory relationships, and cut fulfillment cost.
Find the systems you're missing to get from where you are to $10M and beyond.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
Operations is how your business actually runs day to day: people, process, and systems. An operations consultant works on the parts that cap growth before marketing ever does. That means designing the operating model, fixing the process steps that waste time or create errors, planning inventory and cash flow so growth doesn't get trapped in stock, managing supply chain and co-packer relationships, and building the org structure your stage needs. At scale it also means deciding what to keep in-house versus outsource, and where AI belongs in support, internal tooling, and analytics.
Most founders come to operations help with one of a few problems. They're doing 90% of the work themselves across ops, growth, finance, and product, and have no breathing room. They rented a bigger space and watched overheads grow. They're a three-person team handling absolutely everything. Or they're trying to take a chaotic business to its next revenue tier and can feel the systems they're missing. The common thread: the company outgrew the way it was being run.
Hire someone who has run the function, not someone who has only advised on it. The difference shows up fast. An operator who currently runs a brand will share real numbers, name the specific mistakes brands make at the $5M to $10M transition, and give you advice you can implement the same week. As one founder on this page put it, they wanted people who'd navigated co-packer relationships and scaled physical-product brands, not generalist advisors. Match the operator to your model too: DTC, CPG, and physical products run very differently from SaaS, and the best fit is someone who has scaled your exact shape of business.
MentorPass gives you direct access to sitting and former COOs by the session, not a six-figure agency contract. The roster here includes the former COO of AG1, who scaled it past a $1.2B valuation in four years, an SVP from FIGS, and current COOs from Italic, Behave, and Cowboy Colostrum. Most of the founders who book operations help run ecommerce companies, so the advice is grounded in the exact problems you're facing. You book a 30-minute call, come with your real questions, and leave with a plan. The reviews say it plainly: specific, actionable, and worth coming back for.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Matt is a trustworthy, reliable mentor who guided us through key technical manufacturing questions and helped us spot potential pitfalls to avoid.Matt is a trustworthy, reliable mentor who guided us through key technical manufacturing questions and helped us spot potential pitfalls to avoid. You can tell he knows the space and genuinely has your back. Highly recommend. ⭐⭐⭐⭐⭐
Why MentorPass
When you need operations help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They work on how your business runs: process, org structure, inventory and cash flow, supply chain, and the systems that let you scale. The ones here are sitting or former COOs, so they advise from current operating experience, not a framework.
You book by the session, usually a 30-minute call, instead of a retainer or an agency contract. Founders use it exactly because they don't have six figures to hand an agency and still want senior operating input.
Pick the operator who fits your stage, choose a time, and book. Many message you beforehand to ask what you want to cover so the call is tactical from minute one.
Related capabilities
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
COO at Behave, ex-VP Ops at Native
Emily ran operations at Native through its rise and now leads ops as COO at Behave. She is built for CPG: financials, team building, and the back-office systems that let a brand operate cleanly at scale. Bring her the messy middle, the part where headcount and process stop keeping up with revenue.
Co-Owner & COO, Cowboy Colostrum
Matt co-owns Cowboy Colostrum and scaled it from zero to eight figures through DTC, fast. He is unusually open with his own numbers and goes deep on retention, logistics negotiation, channel mix, and the technical side of manufacturing. One founder left a call with him saying the game plan would save them millions.
President & COO, Bambu Earth
David runs Bambu Earth as President and COO, so cash and inventory are his daily reality, not theory. He teaches the unglamorous mechanics that keep brands alive: revenue forecasting, inventory planning, and cash flow. A founder said he gave them ways to manage cash flow they had never heard before.
Fractional GM & COO, ex-FIGS, Warby Parker, Nike
Bessie was SVP at FIGS and held senior roles at Warby Parker and Nike before going fractional as a GM and COO. She works on growth strategy and operations for $20M to $100M+ DTC businesses, the stage where capital allocation and structure decide whether you keep compounding. Useful when you have outgrown founder instinct and need an operating system.
COO at Italic, ex-Growth at Cuts
Avi is COO at Italic and ran growth marketing at Cuts, so he sees operations and demand as one system instead of two departments. He helps founders tighten how their ops actually run and points to the specific areas worth fixing first. A founder noted he came to the call prepared with targeted questions and left them with concrete suggestions.
COO & Partner, Homestead
Joel is COO and Partner at Homestead and has scaled ecommerce brands and agencies past seven figures through paid acquisition, creative, and operations. He is the person to talk to when growth is outrunning your processes and you need to organize the back end without losing speed. A founder called his advice the most tactical they got on MentorPass.
COO at Wild Earth
Antony is COO at Wild Earth and focuses on building and scaling companies that develop novel consumer products sold mostly online. He works across operations, business strategy, and fundraising, so he can connect how you run the business to how you finance the next stage. A fit for founders launching genuinely new physical products, not commodity SKUs.
Simple systems and the right hires so the business runs without you in every decision.
I rented a big fulfillment space and now the overheads have grown.
Logistics and inventory sized to actual demand, with cost back in line with revenue.
Everything is done by a three-person team. We handle absolutely everything.
An org structure that matches the company's stage, with roles and ownership defined.
We produce in China, so tariffs and factory changes keep hitting our setup.
A supply chain and sourcing plan that holds up when the inputs shift underneath you.
I want people who've scaled physical-product brands, not generalist advisors.
Time with a sitting COO who has done your exact stage and shares real numbers.
Put AI to work on support, internal tooling, and analytics where it lifts top and bottom line.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your operations operator on as an ongoing advisor as you scale.
I had a few calls on MentorPass, but by far, the session with Joel was the most tactical. I received the best advice to grow my agency. He was really thoughtful, and it was clear he genuinely cared about my business. He gave me advice that I’m confident will yield a 100x ROI from our 30-minute call. If you need guidance on growing your agency, media buying, or organizing processes, I highly recommend him!
An absolute pleasure & honor to talk with Ben - thoroughly enjoyed our time together. Ben listened well - he asked AMAZING questions in the lead-up to the call which meant a much more effective & impactful discussion. Ben Listened, brought relevant ideas & concepts for us to consider - he challenged our current way of doing things & also provided multiple tangible & useful tools that can be/will be/have been implemented immediately...along with some longer term thoughts & thinking models & suggestions He also validated many of the things & approaches we are taking with the business - which in itself was excellent as we are often so in the weeds it's hard to know if the path & 'million decisions' taken per day are actually right or not... MASSIVE thank you to Ben & also Mentor pass for making this call happen We look froward to more discussions Tom
Avi was great! He messaged me before the meeting asking how we could make the best out of this call. He asked if I had specific questions so he could come prepared. He was very insightful and clear on how he runs his ops and gave me specific suggestions on how to improve certain areas of my business. Would recommend!
| Who you actually get | Top 1% operations operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Every operator on this page has a real title and track record, from COO at AG1 to SVP at FIGS to co-owner of Cowboy Colostrum. We rank them by track record, sessions, and what founders say afterward.
Yes. Most founders book one operator repeatedly as issues come up. The reviews are full of people saying it's the first of many calls.
Yes. Founders well below the size of the brands these operators built still get advice that fits their current stage. The point is to learn from someone who already passed the milestone you're chasing and compress the learning curve.