Domenic Iacovone
CEO at RAW Nutrition, Bum Energy, and Relive Health
Leadership
Strategy, fundraising, and the calls only the founder can make, from sitting and former founder-CEOs who have mostly run DTC and ecommerce brands.
About MentorPass
The list
These aren't career coaches. Every one has sat in the seat: founder, CEO, or COO, and made the calls you're facing. Ranked by track record and how founders rate them.
CEO at RAW Nutrition, Bum Energy, and Relive Health
Dom built a billion-dollar consumer brand portfolio and runs three companies right now. He's done 100+ sessions here at a 4.98 rating, and his reviews are some of the strongest on the platform. Founders call him a super genius who skips the fluff, asks the granular questions, and gets to the real problem fast. Book him for leadership and team-building calls at any size.
Leadership sub-capabilities
Sound familiar?
The problems founders bring our leadership operators — and what they walk away with.
You're the founder and sole operator, and if you let the team do it, it takes 10x longer and you're scared you'll lose clients on missed deadlines.
A delegation plan and incentive structure that lets the team scale without you, built with a founder who solved the same fear.
You keep choosing co-founders, then resent them when you end up doing everything yourself.
The scope
The work our leadership operators take on, from first call to ongoing.
Work out what to stop doing as CEO and how to hand it off so the team can move without you.
Decide who to hire next, what they own, and how the senior layer fits together.
Define what each person owns, the numbers they're accountable for, and the weekly rhythm that keeps it on track.
Build a high-performance leadership layer and accountability rhythm that scales instead of breaking as you grow.
Get an honest read on whether you're fundable and what it takes to make the company appealing to an investor.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A leadership consultant helps you make the calls only the founder can make. Not strategy decks or org-chart theory: the real ones. Who to hire next and what they own. What to stop doing yourself. How to give a hard piece of feedback without it landing as toxic. How to keep a client relationship intact when you have to say no. On MentorPass the work is a sitting or former founder-CEO talking through your actual situation, because they ran the same problems inside their own company.
The questions repeat across stages. The founder who is the sole operator and can't tell how much to dictate versus delegate. The one who keeps choosing co-founders, then resents them when the work isn't shared. The founder who is strong on vision and product but weak on operations and needs the systems to hold. The single most common thread is delegation: if you let the team do it, it takes 10x longer, and you're scared a missed deadline costs you clients. A founder who has built past that point can usually give you the first move in one call.
Hire the operator, not the credential. The useful signal is whether they have personally led a team through the stage you're heading into, and whether they can point to a company they built. On this roster that means a former AG1 COO who scaled the brand past $600M, the former CEO of Louis Vuitton and Pandora, the Privy founder who exited to Attentive, the Monos founder behind two nine-figure brands, and founders who took their own brands to nine figures. Track records like those beat any coaching certification.
Look for someone who listens before they prescribe. The reviews founders leave keep landing on the same qualities: an operator who asks the right questions first, then gives specific advice around building teams, hiring, and structuring the business. Avoid career coaches who have never carried the risk or made the hire themselves.
MentorPass is built around founders who did the thing, not coaches who studied it. Most founders here run DTC and ecommerce brands, so the leadership advice is calibrated to that world: small teams, fast growth, the founder still in the middle of everything. You book by the session and see each operator's rating and session count up front, so you can test fit with one call before committing, then come back to the person who got you out of the weeds. The lead here is rated 4.98 across 100+ sessions. That's the bar.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
I have had a few sessions with Sunny so far, and I cannot say enough good things about her. She genuinely cares about you and your success and is overall an invaluable resource. She's encouraged me to reach out to her with any questions or updates I may have in between sessions and always provides thoughtful and insightful feedback. I highly recommend working with her, wherever you are in your career.
Why MentorPass
When you need leadership help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They help you make the calls only the founder can make: who to hire, what to delegate, how to set roles and KPIs, when to raise, and how to lead the company as it scales. On MentorPass that's a working or former founder-CEO talking through your specific situation, not a career coach running an exercise. Most founders come in stuck on delegation or a hiring decision and leave with a concrete plan.
You book by the session, so you pay for the time you use instead of a long retainer. You see each operator's session price on their profile before you book. Most founders start with a single call to test fit, then come back to the one who clicked.
Related capabilities
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
CEO and Founder at Monos ($500M+)
Victor founded and scaled two nine-figure brands in premium home and travel, including Monos past $500M. He's led companies through the scale where the org starts to crack, so he knows what breaks and when. Book him when you're growing the leadership layer and want it to hold.
Founder and CEO at Privy, acquired by Attentive
Ben built Privy into the leader in ecommerce marketing automation for small business, then sold it to Attentive. He's run a company from the early grind through an exit and now coaches founders. He's methodical: one founder said a 30-minute call gave them a week of clarity. Book him for founder coaching and fundraising.
CEO at Bloom Nutrition
Greg runs Bloom Nutrition and has scaled CPG and supplement brands from $0 to $100M a year. With 100+ sessions and a perfect rating, he's one of the most-booked operators here. He's built the leadership layer that holds at that pace, not just the marketing engine. Book him for team building and the operating rhythm growth demands.
Former CEO of Louis Vuitton, Samsonite, and Pandora; CEO of Vestacy
Marcello ran Louis Vuitton, Samsonite, and Pandora as CEO and now invests in growth equity. Few people have led consumer brands at that level. Bring him the questions about scaling a meaningful brand, governance, and the culture that holds it together as you grow.
CEO at Tate's Bake Shop and Tom's of Maine; Board Chair at Daily Crunch
Nancy has led consumer brands like Tate's Bake Shop and Tom's of Maine as CEO and now chairs a board. She works with consumer-brand executives on real growth and market leadership. Bring her the executive-level questions: leading senior teams, fundraising, and the culture that scales with you.
CEO at k2o by Kylie Jenner; former CRO at MaryRuth's
Jay runs k2o by Kylie Jenner and was CRO at MaryRuth's, so he's led revenue orgs at scale across CPG. With 40+ sessions and a perfect rating here, he knows how to build the senior layer that owns growth instead of waiting on the founder. Book him to figure out who to hire, what they own, and how to hold them accountable.
DTC advisor with a $200M+ annual revenue portfolio
Roman has 10 years and $200M+ behind him in ecommerce, and it shows in how he works. Founders come for tactics and leave with a sharper strategy: one team doubled their business in the seven months after a single call. He pushes you to define the goal before chasing the tactics. Book him to lift your thinking above the day to day.
Nine-figure founder and CEO coach; CEO at Flerish Hydration
Meghan is a nine-figure founder and one of the top recurring mentors here, with 250+ sessions logged. She works on scaling with bold leadership and high-performing teams, and founders rate her for sharp, insightful questions. Book her for founder coaching, team building, and getting exit-ready.
Former COO of AG1, scaled to $600M+ and a $1.2B valuation in four years
Ben was COO at AG1 while it scaled past $600M and a $1.2B valuation in four years, and he's done the same kind of work at Earth Breeze, Sugarfina, and Williams-Sonoma. With 100+ sessions and a perfect rating, he's the operator who has run the machine at full speed. Book him for operations and scaling hyper-growth brands.
Co-founder of Motto; growth mentor for agency founders
Sunny co-founded the brand agency Motto and now mentors founders and creative leaders. With 60+ sessions and a perfect rating, she works the leadership and operations side of growing a creative business. Book her if you run an agency or a creative-led company and need the team and systems to scale.
President and board member at IM8; co-founder of XS Energy ($500M/yr)
David co-founded XS Energy and grew it into a $500M-a-year business, with billions in supplement and energy-drink sales behind him. He now serves as president and a board member at IM8. Bring him the board-level and high-stakes leadership questions in consumer and supplements.
A clear read on the equity and partner dynamics, and how to set up the relationship so the work is actually shared.
It's unclear how to give a new hire work, what her day to day is, or what to set as roles, KPIs, and goals.
Defined roles, an accountability chart, and a weekly rhythm so everyone knows what they own.
A client pushes back hard when you say something's out of scope, and you fear losing them if you charge or say no.
A way to hold the line and have the hard conversation without losing the relationship, from someone who's had hundreds of them.
You're good at vision and product, weak on operations, and don't know what you personally need to stop doing as CEO.
A clear list of what to hand off first, so you spend your time on the calls only you can make.
You were in a co-founder role and never raised directly, so you're unsure an investor would take a chance on you.
An honest read on investor readiness and what it'll take to make the company fundable.
Pressure-test equity splits and partner roles, and craft how to give difficult feedback without it landing wrong.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your leadership operator on as an ongoing advisor as you scale.
We've 2x our business since our call with Roman 7 months ago. He's a great listener who tries to truly understand your questions. We came for tactical advice, but he turned it into something much bigger & more impactful. Roman is easily one of the best operators in the DTC world. My mindset shifted completely to a much more strategic approach. Since then, we've doubled our business, grew the team, and our hiring quality has significantly improved by implementing his suggestions. Best call on MentorPass.
I had the chance to connect with Dom and I can’t say enough good things. He was incredibly generous with his time and insights, and the conversation was both thoughtful and productive. He asked sharp, thought-provoking questions that helped me navigate some very specific challenges I’m facing in my business. Instead of generic advice, Dom tied his guidance back to real experiences he’s had, which made everything feel relevant and actionable. He’s incredibly sharp, humble, and a cool guy to connect with and has incredible value to add to any founders life. Grateful for the time, and I’d recommend Dom to anyone lucky enough to get the chance to learn from him.
Woah, Victor answered all my questions with specific and clear advice, but what stood out the most was the wise perspective he shared about growing a company to the scale he has built with Monos. His values and leadership style are inspiring—honest, creative, and grounded. I truly enjoyed the call and would absolutely recommend him.
| Who you actually get | Top 1% leadership operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
|---|
| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
|---|
| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
|---|
| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
|---|
| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
|---|
Every operator on this page has run a real company as a founder, CEO, or COO, and the roster is ranked by track record and session history. Ratings come from real founders, and most carry near-perfect scores, like Dom's 4.98 across 100+ sessions.
Yes. Leadership work isn't one and done. Many founders rebook the operator who helped them get out of the weeds. Meghan, for example, has logged 250+ sessions as a recurring mentor, and several reviewers describe theirs as the first of many calls.
That's the single most common reason founders book here. The fear that the team will take 10x longer or you'll lose clients is exactly what these operators worked through in their own companies. Expect a clear line on what to delegate first and how to set up incentives so the team scales without you.
Yes. Several mentors here have raised and exited their own companies and can give you an honest read on investor readiness, including what it takes to make the company appealing before you start the process.