Jay Hunter
CEO at k2o by Kylie Jenner, former CRO at MaryRuth's
Omnichannel
Hire the Top 1% of Omnichannel Consultants
Amazon, TikTok Shop, DTC, and retail rarely sell the same way. These operators have run all of them, and they help ecommerce brands work out where to grow next.
About MentorPass
Est. 202010,000+ engagements4.97avg rating
The list
The 6 best omnichannel consultants
Ranked by track record on the channels that matter right now. The lead has been a CRO and a CEO inside brands you know. The rest have built one channel into a real business and connected it to the others.
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Jay Hunter
Vetted operator40+ sessionsCEO at k2o by Kylie Jenner, former CRO at MaryRuth's
Jay ran revenue as CRO at MaryRuth's and now leads k2o by Kylie Jenner, so he has owned the whole channel mix from the operator seat. Founders book him for TikTok Shop and scaling with creators, then come back for US launch playbooks with real benchmark numbers. Across 40+ sessions he is rated 5 stars.
TikTok Shop
Omnichannel sub-capabilities
Go deeper into omnichannel
Sound familiar?
From stuck to a plan you can run this week
The problems founders bring our omnichannel operators — and what they walk away with.
We have zero experience with Amazon, but a lot of people told us it is a different beast.
A clear read on whether your product belongs on Amazon and a launch plan from someone who has run the channel.
Why are viral products and a strong brand not translating into TikTok Shop sales?
The scope
What an omnichannel consultant actually does
The work our omnichannel operators take on, from first call to ongoing.
Channel mix strategy
Decide which channels to grow, in what order, and how each one feeds the rest.
TikTok Shop launch and conversion
Set up and optimize the shop with organic and paid, creator seeding, and the listing details that drive social proof.
Amazon and marketplace growth
Diagnose plateaus, fix listings and pricing, and protect the brand from unauthorized sellers.
DTC to retail expansion
Take a working DTC model into big box and wholesale, and use channel awareness to drive a halo effect.
Creator and social commerce program
Build creator partnerships and commission models that turn content into attributed sales.
How MentorPass works
The easiest way to hire an omnichannel consultant
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
1. Find your consultant
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
2. Book a call
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
What to know before you hire a omnichannel consultant
What an omnichannel consultant does
An omnichannel consultant helps you sell the same brand across channels that do not behave the same way. DTC, Amazon and other marketplaces, TikTok Shop and social commerce, and retail each have their own economics, content, and buyer. The job is to decide which channels to grow and in what order, get each one to convert, and connect them so a TikTok Shop launch drives a halo into big box retail instead of cannibalizing it. Most founders who book this capability are ecommerce brands, with CPG and supplements heavily represented.
The questions that bring people in are specific. Why are viral products and a strong brand not translating into TikTok Shop sales? We sent hundreds of samples and got one attributed sale. Amazon growth has plateaued despite spending more on ads. We want to evolve a working DTC model into a global, multi-channel brand. A good consultant answers these with a diagnosis and a next move, not a framework.
What to look for when hiring one
Hire someone who has run the channel, not just studied it. The difference shows up fast: an operator who has owned Amazon inside a brand knows how unauthorized sellers erode margin and how to defend price, where a generalist will hand you a checklist. Look for a track record with a number attached, scaling a brand from zero to $100M a year, running revenue as a CRO, leading Amazon and TikTok Shop for a CPG disruptor. Look for someone who can move from channel strategy down to account-level execution in one conversation, because the gap between the two is where most plans die. And look for proof from other founders: reviewers here repeatedly note advice that was specific, direct, and grounded in real results.
Why founders use MentorPass for it
MentorPass gives you the operator, not an agency layer. You book a session with someone who has built the channel, get a direct answer, and act on it. No retainer, no months-long onboarding. The roster for this capability includes CEOs and operators from k2o by Kylie Jenner, Bloom Nutrition, MaryRuth's, DUDE Wipes, and Clean Skin Club, ranked by session volume and rating so you can see who founders keep coming back to. One reviewer called a single call the most valuable they had had in five years of business. You can start with one channel decision and return as you launch the rest.
Proof
Results from these omnichannel consultants
- Average rating
- 5★
- Written reviews
- 28
- Sessions booked
- 215
- Expert operators
- 5
Average rating
Written reviews
Sessions booked
Expert operators
We're a $20M/year brand — Joey's running $100M and mapping a path to $400M, so he's already driven the road we're on. In one session we got both tactical fixes and real strategy for Amazon + TikTok Shop. Eye-opening, immediately actionable, and we'll be back once we've executed for sure. The more specific your questions and problems the more I think Joey will be able to help.
Why MentorPass
MentorPass vs. the alternatives
When you need omnichannel help, you have four options. Here's how they actually stack up.
Industries
Where our omnichannel operators have done it
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
- E-commerce Omnichannel ConsultantsOmnichannel operators who've built and scaled DTC and online retail brands.
- CPG Omnichannel ConsultantsOmnichannel operators who've scaled consumer packaged goods brands in retail and DTC.
- Agency Omnichannel ConsultantsOmnichannel help built for agencies and professional service firms.
- B2B SaaS Omnichannel ConsultantsOmnichannel guidance for B2B software and platform companies.
- Marketplace Omnichannel ConsultantsOmnichannel for multi-vendor marketplaces and platforms.
- Media Omnichannel ConsultantsOmnichannel for media, content, and publishing brands.
FAQ
Frequently asked questions
What does an omnichannel consultant do?
They help you own the customer across DTC, Amazon and other marketplaces, TikTok Shop and social commerce, and retail. That means deciding which channels to grow, getting each one to convert, and connecting them so one feeds the next instead of competing for the same budget.
How much does it cost?
You book by the session, so you pay for the time you need and nothing else. There is no retainer and no agency contract. A single call is often enough to settle a channel decision or fix a TikTok Shop that is not converting.
How are the consultants vetted?
Every operator on this page has run the channels they advise on inside real brands, including k2o by Kylie Jenner, Bloom Nutrition, MaryRuth's, DUDE Wipes, and Clean Skin Club. Ranking reflects session volume and ratings. The lead has 40+ sessions at a 5-star rating.
Explore more
Hire a omnichannel consultant who's done it before
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.