Joey Thomas

I build brands that dominate categories. At DUDE Wipes, I led growth from retail disruptor to category leader by owning the digital shelf, scaling Amazon, growing into club, and turning TikTok Shop into a seven-figure channel without paid ads. Before DUDE, I cut my teeth at 3M and BIC, learning how the best in the world build, launch, and scale products. I went on to help scale and sell Wild Planet Foods, a delicious, wildly premium, mission based tuna brand that proved values driven CPGs can win big without compromising on quality. My edge is bringing sales and marketing together as one growth engine. I combine big company discipline with challenger-brand scrappiness to move fast, think bigger, and create the kind of demand retail can’t ignore.

Publications