Joey Thomas
Led Amazon at DUDE Wipes + TikTok Shop, Omnichannel, and more...
About
I build brands that dominate categories. At DUDE Wipes, I led growth from retail disruptor to category leader by owning the digital shelf, scaling Amazon, growing into club, and turning TikTok Shop into a seven-figure channel without paid ads. Before DUDE, I cut my teeth at 3M and BIC, learning how the best in the world build, launch, and scale products. I went on to help scale and sell Wild Planet Foods, a delicious, wildly premium, mission based tuna brand that proved values driven CPGs can win big without compromising on quality. My edge is bringing sales and marketing together as one growth engine. I combine big company discipline with challenger-brand scrappiness to move fast, think bigger, and create the kind of demand retail can’t ignore.
Experience
VP at DUDE Wipes
· Develop and implement marketing and sales strategy for commerce & club channels · Ensure omnichannel strategy that builds consistent brand awareness and drives new-to-brand growth · Build online product assortment that ensures profitability for Dude and e-Commerce partners · Create budgets and manage digital spend across search, display, google ads, and social
5.0
Rohan K
Joey is next level. The amount of knowledge and domain expertise he carries is absolutely nuts. His ability to jump from a 30K feet birds eye view, to on-the-ground information is commendable. One of my favorite conversations!
Guy H
Thoughtful authentic leader-sharing with heart