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Hire the Top 1% of Amazon / Marketplace Consultants

Most of the operators here ran Amazon for brands doing $1M to $100M+. They know Seller Central, Vendor Central, and Amazon Ads because they lived in them, not because they read a course.

See the operators

About MentorPass

Est. 2020·10,000+ engagements·avg rating

The list

The 7 best amazon / marketplace consultants

Ranked by sessions, ratings, and what they actually built. Lead with the operators who have run real Amazon P&Ls, then pick the one whose category matches yours.

  1. 01Geoff Bekavac

    Geoff Bekavac

    Vetted operator30+ sessions

    Retail Growth & Amazon Expert

    Geoff has run 30+ sessions on MentorPass at a 4.92 rating, helping DTC brands grow across retail and Amazon globally. One founder said he prepared an entire presentation to scale their Amazon business and sent a free launch checklist after the call. Come with a stalled account or a cold start and you leave with a plan and the next steps.

    Amazon

Sound familiar?

From stuck to a plan you can run this week

The problems founders bring our amazon / marketplace operators — and what they walk away with.

  1. We have zero experience with Amazon, but a lot of people told us it is a different beast.

    A clear launch plan for Seller Central, listings, and ads, with the first priorities ranked so you start in the right order.

  2. We have been struggling to increase sales on Amazon. We keep trying different strategies and spending more on ads.

The scope

What an amazon / marketplace consultant actually does

The work our amazon / marketplace operators take on, from first call to ongoing.

  • Amazon launch plan

    Set up Seller Central, listings, and the first ad campaigns so a new product starts right from day one.

  • Listing and conversion optimization

    Fix main images, titles, and backend keywords to lift click-through and conversion on the products that matter.

  • Amazon Ads (PPC) restructure

    Rebuild campaign structure and bidding so ad spend drives profitable sales instead of leaking margin.

  • Review strategy

    Build an offensive and defensive plan to push 4 and 5 star reviews and protect ratings as you scale.

  • Omnichannel expansion

    Plan the move beyond Amazon into Shopify DTC and TikTok Shop without cannibalizing existing revenue.

How MentorPass works

The easiest way to hire an amazon / marketplace consultant

Find your expert, book a call, solve your problem — and keep them on when you’re ready.

  1. 1. Find your consultant

    Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.

  2. 2. Book a call

    Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.

The guide

What to know before you hire a amazon / marketplace consultant

What an Amazon marketplace consultant does

An Amazon consultant runs the parts of the channel that quietly decide whether you make money: Seller Central and Vendor Central setup, listing and image optimization, Amazon Ads structure, review strategy, FBA inventory planning, and protecting your buy box from unauthorized sellers. The good ones also tell you when not to lean on Amazon. A recurring theme from the brands here is diversifying revenue beyond Amazon into Shopify DTC and TikTok Shop, and accounting for how Amazon and Prime affect DTC ad performance. The work is part operations, part media buying, part judgment about where the next dollar of growth comes from.

What to look for when you hire one

Look for an operator who has run a real Amazon P&L, not someone who sells a course. The brands in this pack are mostly DTC and ecommerce, so the person you hire should have lived in that world. Ask what they built. Greg LaVecchia scaled Bloom Nutrition from $0 to $100M a year. Joey Thomas led Amazon at DUDE Wipes. Matt Altschul has sold on Amazon since 2006. Jamie A. Lee scaled brands to nine-figure Amazon businesses at Vital Proteins, Nike, and Everlane. Specifics like those beat any adjective. Then check fit: a supplement founder fighting a plateau wants a different operator than a first-time seller launching one SKU, or a brand whose ad spend is climbing while sales stay flat.

Why founders use MentorPass for it

MentorPass is a 1:1 call with an operator, not an agency retainer. You book one session, get specific advice, and decide afterward whether to continue. The reviews here describe what that looks like in practice: a mentor who pulls up your Amazon account live and hands back detailed action points you implement the same week, a full launch checklist sent for free after the call, intros to people in their network you had not considered. One founder said the value was 100x the cost. The common thread across every review is specific advice you can use, not generic strategy. That is the difference between hiring someone who has done it and hiring someone who has read about it. You bring the account and the question. They bring the reps.

Proof

Results from these amazon / marketplace consultants

Average rating
5★

Average rating

Written reviews
21

Written reviews

Sessions booked
203

Sessions booked

Expert operators
7

Expert operators

We're a $20M/year brand — Joey's running $100M and mapping a path to $400M, so he's already driven the road we're on. In one session we got both tactical fixes and real strategy for Amazon + TikTok Shop. Eye-opening, immediately actionable, and we'll be back once we've executed for sure. The more specific your questions and problems the more I think Joey will be able to help.
From a session with Joey Thomas

Why MentorPass

MentorPass vs. the alternatives

When you need amazon / marketplace help, you have four options. Here's how they actually stack up.

MentorPassAgenciesFreelance marketplacesFull-time hire
Time to first callThis weekWeeks of pitchesDays, hit or miss2–3 months

FAQ

Frequently asked questions

What does an Amazon marketplace consultant actually do?

They run the parts of Amazon you do not have time to master: Seller Central and Vendor Central setup, listing and image optimization, Amazon Ads structure, review strategy, FBA inventory, and the call on when to expand beyond Amazon into DTC or TikTok Shop. On MentorPass it happens in a focused 1:1 call, not a long retainer.

How much does it cost?

You book a single call and pay per session, so there is no agency retainer or long contract. One founder put it plainly: the value from the call was 100x the cost. You decide after the first call whether to book again.

How are these consultants vetted?

Explore more

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Hire a amazon / marketplace consultant who's done it before

Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.

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Contact

4.97

Geoff Bekavac

Retail Growth & Amazon Expert

Joey Thomas

Led Amazon at DUDE Wipes

Greg LaVecchia

CEO at Bloom Nutrition

Vetted operator
30+ sessions

On MentorPass

Hire Founders & Operators from Top Brands

Retail
Growth
Paid Marketing
View profile
  • 02Joey Thomas

    Joey Thomas

    Vetted operator

    Led Amazon at DUDE Wipes

    Joey led Amazon and TikTok Shop at DUDE Wipes and turns disruptor brands into category leaders. Reviewers describe him moving from the 30,000-foot view down to on-the-ground tactics in the same call. Good fit if you are building omnichannel and need someone who has actually run the channel mix.

    AmazonTikTok ShopOmnichannelCPG
    View profile
  • 03Greg LaVecchia

    Greg LaVecchia

    Vetted operator100+ sessions

    CEO at Bloom Nutrition

    Greg is CEO at Bloom Nutrition and has helped CPG and supplement brands scale from $0 to $100M a year. He has the most sessions of anyone here, 128, at a perfect 5.0 rating. Founders come for review strategy and channel scaling and leave with contacts, intros, and a clearer path. Best for supplement and CPG brands trying to break a plateau.

    CPGSupplementsBrandingScaling
    View profile
  • 04Matt Altschul

    Matt Altschul

    Vetted operator

    CEO at Smartish, Amazon seller since 2006

    Matt has sold on Seller Central and Vendor Central since 2006 and runs Smartish as CEO. That is two decades inside Amazon's systems, through every policy and algorithm change. Bring him the hard operational questions: inventory, listings, vendor terms, the parts agencies skip.

    Seller CentralVendor CentralProductOperations
    View profile
  • 05Korion Morris

    Korion Morris

    Vetted operator

    Amazon Mentor, M&A at Unybrands

    Korion advises startups and acquires ecommerce businesses at Unybrands, so he sees what makes an Amazon brand worth buying. Reviewers say he pulled up their Amazon account live and handed back specific, detailed action points they implemented the same week. Strong pick if you are launching on Amazon or want to build toward an exit.

    AmazonM&AEcommerceGo to Market
    View profile
  • 06Mina Elias

    Mina Elias

    Vetted operator

    Founder at Trivium Group, Amazon PPC

    Mina founded Trivium Group and specializes in Amazon PPC, the lever most brands waste money on. He helps ecommerce brands scale on Amazon through ads, search, and growth. Book him when ad spend is climbing but sales are not, and you need someone to fix the campaign structure.

    Amazon PPCPaid MarketingSearchGrowth
    View profile
  • 07Jamie A. Lee

    Jamie A. Lee

    Vetted operator

    4x ecommerce VP/GM at Vital Proteins, Nike, Everlane

    Jamie has led ecommerce as VP or GM at Vital Proteins (acquired by Nestle), Nike, Walmart Grocery, and Everlane, and scaled brands to nine-figure Amazon businesses over 14+ years. She advises early-stage startups and teaches as a top-rated Maven instructor. The right call when you are thinking about omnichannel and want someone who has run it at scale.

    OmnichannelAmazonEcommerceStrategy
    View profile

    • A diagnosis of where the account is leaking, then a fix for the campaign structure and listings so spend turns into sales.

  • Amazon growth has plateaued despite a rapidly expanding and increasingly competitive category.

    New growth levers to pull (bundling, review strategy, ad structure) ranked by impact for your category.

  • We have success on Amazon but struggle on Shopify, and 90% of our traffic still originates on Amazon.

    A plan to diversify beyond Amazon into DTC and TikTok Shop without cannibalizing what already works.

  • We are dealing with unauthorized sellers on Amazon that are hurting our margins.

    A defensive playbook to protect your listings, pricing, and buy box so margin stays where it belongs.

  • We need help finding the report from Amazon and reading the rest of it.

    A read on the numbers that matter, so you know which metrics drive the account and which to ignore.

  • Inventory and FBA planning

    Decide the right amount of inventory to hold in FBA so you avoid stockouts and storage waste.

    • 3. Leave with a game plan

    Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.

  • Keep them on

    Found your match? Keep your amazon / marketplace operator on as an ongoing advisor as you scale.

    • Korion was exactly what I was looking for. He has great insight and connections within the ecommerce and amazon space which has been of great value to my business already. He was exactly what I needed to create a plan to automate my ecom business so I can focus on my main passion. Looking forward to more meetings with him in the future.
    From a session with Korion Morris
    I could not have asked for a better Amazon mentor than Geoff. Geoff prepared an entire presentation to scale my ecommerce business on Amazon. He even sent me an entire Amazon launch checklist for free after the call. The value I got from the call was 100x the costs.
    From a session with Geoff Bekavac
    Greg not only provided us with all the contacts we needed, but he also went above and beyond our expectations by proactively offering insights, making introductions we hadn’t even considered, and ensuring we had everything in place to move forward with confidence.
    From a session with Greg LaVecchia
    Who you actually getTop 1% amazon / marketplace operatorsJunior account managersUnvetted freelancersHard to find senior talent
    Proven at your stageBuilt & scaled real brandsA playbook, not your contextVaries wildlyIf you can afford them
    CommitmentPer call — no lock-inMonthly retainerPer projectSalary + equity
    CostPer session$$$$ / month$$ / project$$$$$ + overhead
    Ongoing supportKeep them on as an advisorLocked into scopeChurn and rehirePermanent headcount

    They are ranked by real sessions, ratings, and track record. Greg LaVecchia has 100+ sessions at a 5.0 rating, Geoff Bekavac 30+ at 4.92. Every blurb traces to what they built or what reviewers said, not a self-reported bio.

    I am brand new to Amazon. Is that too early?

    No. A common reason founders book is exactly this: zero Amazon experience and a sense that it is a different beast. Several reviews come from first-time sellers who left with a launch checklist and ranked next steps.

    My ad spend is climbing but sales are not. Can they help?

    Yes, this is one of the most common problems in the pack. A consultant like Mina Elias, who runs Amazon PPC at Trivium Group, will diagnose the campaign structure and listings so spend turns into profitable sales.

    Can I keep working with the same consultant?

    Yes. Many founders book follow-ups, and reviewers here mention rebooking the next month. You pick the operator, run the first call, and continue with whoever fits.