Geoff Bekavac

I've spent nearly a decade building consumer brands from zero to retail shelves worldwide. At Petra Brands, we incubate our own portfolio — beauty, wellness, pet, lifestyle — and sell across 25,000+ retail locations globally. Through SwiftStart, my team and I have generated $150M+ for DTC brands on Amazon and Walmart. I've seen what it takes on both sides: owning the brand and scaling someone else's. That's what I bring to mentoring — the full picture, not just the marketplace playbook.