Jamie A. Lee
Omnichannel & Amazon Expert @ VItal Proteins, Everlane, Nike
14+ years guiding hyper growth ecom brands. 4x eCommerce leader (VP/GM) at Vital Proteins (acquired by Nestle), Nike, Walmart Grocery, & Everlane. Scaled brands to 9 figure Amazon businesses. Ecommerce advisor to early stage startups (Stripes Co, Starshot Ventures). Top rated instructor on Maven (5/5 star rating).
Jamie A. Lee’s Biography
Jamie is a seasoned eCommerce executive with over 14 years of expertise in driving digital and omnichannel growth for renowned brands like Nike, Walmart, EA, Sony, as well as emerging brands like Vital Proteins and Everlane; and is currently advising early stage brands to scale to the digital marketplace (Amazon, retailer.com) through Stripes Co (Investment Firm), Starshot Ventures (Venture Studio), and Skydeck (incubator). Some notable achievements include being part of the founding team that scaled Walmart's Online Grocery service from market 1 to over 1000, building Nike's new Global Apparel eCommerce organization as Digital GM and launching new product lines (Hijab, Yoga, Maternity), and as VP of Digital, leading Vital Protein's eCommerce team to profitable growth and completing a full Nestle acquisition. Jamie is an instructor on Maven, teaching eCommerce 201, and has spoken at conferences such as eTail (West & East flagship events) on topics like digital growth, acquisition, and profitability. She has also served as a keynote speaker at events held by her alma maters, UC Berkeley (MBA) and the University of Southern California (Bachelors), as well as UC Dublin. Her contributions to the eCommerce field have been recognized, with recent honors including being named one of the 30 Most Influential in eCommerce in '22 and Top Women in Retail on the Rise in '21.
Experience
Vital Proteins
• Led global eCommerce DTC, subscription, & digital marketplaces (i.e. Amazon) P&L for high-growth wellness brand that's created a new category - collagen. Built and oversaw 20+ person team across: digital business, project management, analytics, product/engineering/UX, digital marketing; and orchestrated new leveling & skill mapping for eCommerce career progression. • Led key consumer moments (>100% YoY growth)– eComm landed ’22 as highest growth channel, outpacing the marketplace; optimized digital marketing efforts (+25% YoY in ROAS); and revamped tech stack to become the most profitable channels across the brand's marketplace - to enable a successful full acquisition & integration to Nestle.
Everlane
• Led a team of 8+ digital business, content, & experience experts to drive the strategy & operations for Everlane's core digital experience. Exceeded team's profitability targets to unlock the next chapter of growth for the brand through revamped post-purchase, unit economics, and personalization initiatives.
Nike
• Responsible for global apparel revenue and growth targets (Nike.com & Stores) outpacing targets in FY19 and FY20 to surpass $1B business • Built a new 20+ person offense, strategy, operating model, KPIs, insights, & roadmap for apparel: leading geo & global teams in bringing together business, brand, new commerce, merchandising, supply chain, services, digital/physical product, and operations • Through new “test & learn” engine & culture, ran 20+ pilots on new brand, digital experience, and member activations; beating member growth & site conversion targets • Built end-to-end offense, strategy for inclusive sizes (plus, big & tall), +94% YoY growth • Launched value workstream to solve for apparel fit, reducing returns 9% YoY • Led GTM launch for The Nike Polo, Maternity, building blueprint for apparel GTM • Provides digital & retail thought leadership across digital acceleration panels, summits • 1 year initiative on Mens & Womens Training & Gym digital business: growth on Nike.com was 3x overall 3P marketplace and launched the Hijab, Metcon, Yoga, and Inclusive Sizing
Publications
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