Geoffrey Huntting
Senior eCommerce & Omnichannel Marketing Executive
About
As an eCommerce and Omnichannel Marketing leader with 20+ years of experience, I have been a driving force for growth, brand building, digital reinvention, and eCommerce strategy in enterprises spanning startups to Fortune 500s. ► WHAT I DO: - Maximize ROI across marketing and eCommerce platforms, leveraging both digital and traditional marketing expertise. - Navigate rapidly evolving DTC and omnichannel landscapes to identify and optimize the most effective channel mix for each unique business environment. - Prioritize actions that produce the greatest impact to fast-track growth without straining the bottom line. - Build devoted teams and wield talent to deliver peak performance levels. My experience pioneering digital strategies while maximizing success across traditional channels has been the hallmark of my career, enabling me to revolutionize marketing departments and implement data-driven strategies that position brands for sustained growth in the digital age.
Experience
Strategy Consultant / Interim CMO – Digital Marketing / Ecommerce / Direct-to-Consumer Brands, Huntting Advisory Group
Leveraging startup-to-Fortune 500 executive experience to transform stagnant eCommerce, DTC, and omnichannel strategies into revenue-generating powerhouses. I specialize in navigating today’s wildly changing DTC and eCommerce ecosystem to determine and deploy the optimal media mix and channel strategy.
Senior Vice President, eCommerce, Hint Inc.
Delivered explosive growth by diversifying and expanding the marketing and E-commerce approach. Built capabilities that enabled company to fully capitalize on DTC opportunity. Managed paid media and Direct-to-Consumer marketing budget and 8-digit P&L. Led Direct-to-Consumer Marketing, Subscription/CRM/Loyalty, Amazon Management, eRetail, and Social Media teams. Diversified media mix strategy with new AI capabilities and tools; TikTok, native, paid social and paid influencer campaigns; DRTV spots and direct mail; Affiliate, Email, and Google Shopping ads. Identified gaps in expertise needed to drive growth. Built team of subject matter experts that reduced agency dependency with massive annual savings. Launched email and CRM promotional calendar and site merchandising strategy to fuel customer retention and LTV. Overhauled digital creative campaign management and resources to lower annual operating expenses.
Senior Vice President, Digital Marketing, The Proactiv Company
Drove a mission-critical shift from an infomercial-based business model to digital reinvention. Maximized digital sales and created a matrix of value that led to brand acquisition by Nestlé Skin Health. Managed digital sphere, TV, print, and direct mail with 9-digit P&L. Led team of marketing, media, and creative reports. Built a top-echelon digital marketing department that maximized revenue success. Delivered YoY digital sales and profit growth. New capabilities eliminated agency dependency, with massive annual savings. Orchestrated the development of new creative tests and overhauled the order flow, increasing site conversion rate and prompting visitors to choose higher priced kits, growing Internet orders and profitability.
Vice President, Acquisition Marketing, Lot18
Led business model overhaul that unlocked the gateway to a wider customer base, caused market incumbents to stumble, supercharged revenue, and left a lasting legacy of sustainable growth. Exceeded growth goals across net sales conversion, customer base, and revenue per customer. Charged with growing sales across all media channels, managing paid media budget and leading marketing, media buying, and creative teams. Rebranded Lot18 for mainstream wine drinkers through an accessible, subscription-based model, moving beyond the high-end boutique wine site model, maximizing new paid subscriptions. Created marketing roadmap to realize the vision, prioritizing marketing channels by projected ROI impact. Attracted top talent to form a creative and digitally savvy marketing team capable of executing the new plan.