About

As an eCommerce and Omnichannel Marketing leader with 20+ years of experience, I have been a driving force for growth, brand building, digital reinvention, and eCommerce strategy in enterprises spanning startups to Fortune 500s. ► WHAT I DO: - Maximize ROI across marketing and eCommerce platforms, leveraging both digital and traditional marketing expertise. - Navigate rapidly evolving DTC and omnichannel landscapes to identify and optimize the most effective channel mix for each unique business environment. - Prioritize actions that produce the greatest impact to fast-track growth without straining the bottom line. - Build devoted teams and wield talent to deliver peak performance levels. My experience pioneering digital strategies while maximizing success across traditional channels has been the hallmark of my career, enabling me to revolutionize marketing departments and implement data-driven strategies that position brands for sustained growth in the digital age.