Roman Khan
DTC advisor, $200M+ annual revenue portfolio
Most of the founders here run DTC and ecommerce brands. They book operators who already crossed the plateau they're stuck at, not consultants reading from a deck.
About MentorPass
The list
These are operators, not strategists for hire. Each one built or ran a real company and can tell you what they'd do in your seat. Ranked by track record and how founders rate them.
DTC advisor, $200M+ annual revenue portfolio
Roman has spent 10 years and over $200M in ecommerce, and founders say he pulls them out of the tactical weeds fast. One client 2x'd their business in the seven months after a single call. He's the operator to book when you came in with tactics but actually need to fix the strategy underneath them.
Sound familiar?
The problems founders bring our business strategy operators — and what they walk away with.
Growth has plateaued the last 4 months and you need help getting it going again.
A clear read on whether you've hit audience saturation or product saturation, and the next lever to pull instead of guessing.
You're unsure what mistakes brands make pushing from mid-six to high-seven figures monthly.
The scope
The work our business strategy operators take on, from first call to ongoing.
Define a multi-year vision of success and work backward into the annual targets that get you there.
Map the sequence of moves to get from current revenue to your next milestone without breaking what works.
Pinpoint whether a plateau is audience saturation, product saturation, or a fixable bottleneck.
Pressure-test new channels, opportunities, and what-if scenarios before you commit budget to them.
Find where the company can get lean again and where margin is leaking.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A business strategy consultant helps you build a plan to reach your one, three, and five year objectives, then translates that plan into what to do this quarter. The work is mostly choices: which markets to enter, which to leave, what to cut, where to put the next dollar. A good one sees the bottleneck you've stopped noticing and names it. Founders here come in with tactical questions (ad fatigue, a stalled channel, a hiring decision) and the best operators turn it back to the higher-level view they'd quietly lost sight of.
The questions sound the same across stages. Going from 0 to $10k a month. Pushing from mid-six to high-seven figures monthly. Deciding whether to strip the company lean or take on more risk. Choosing a vertical: agency versus your own brand. Working out whether to take a quick exit or keep growing to maximize valuation. The plateau is the most common one. Growth flattens for a few months and you can't tell if it's audience saturation, product saturation, or a fixable bottleneck. A consultant who has crossed that line can usually tell you in one call.
Hire the operator, not the resume. The useful signal is whether they've personally built or run a company at the stage you're heading into, and whether they can point to a number. On this list that means the former AG1 COO who scaled it past $600M and a $1.2B valuation in four years, the founder who exited Zesty Paws for $600M, a $150M-a-year bootstrapper, and a former McKinsey M&A advisor who now buys and runs DTC brands. Numbers like those beat any title.
Look for someone who listens before they prescribe. The reviews founders leave keep landing on the same qualities: specific advice over surface answers, the willingness to find the real problem instead of the one you walked in with. Avoid career consultants who have never carried the risk themselves.
MentorPass is built around operators who did the thing, not advisors who studied it. Most founders here run DTC and ecommerce brands, so the advice is calibrated to that world. You book by the session, so you can test fit with one call before committing, then come back to the person who got you unstuck. One founder mentioned 2x'ing their business in the seven months after a single call. That's the bar.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
We've 2x our business since our call with Roman 7 months ago. He's a great listener who tries to truly understand your questions. We came for tactical advice, but he turned it into something much bigger & more impactful. Roman is easily one of the best operators in the DTC world. My mindset shifted completely to a much more strategic approach. Since then, we've doubled our business, grew the team, and our hiring quality has significantly improved by implementing his suggestions. Best call on MentorPass.
Why MentorPass
When you need business strategy help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They help you build a plan to hit your one, three, and five year objectives, then work backward into what to do this quarter. On MentorPass that means a working operator pressure-testing your direction, naming the traps, and giving you the next move, not a 40-page deck you never open.
You book by the session, so you pay for the time you use instead of a long retainer. Most founders start with a single call to test fit, then come back to the operator who clicked. Many sessions are 30 minutes and people say they leave with a week's worth of work.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
CEO at RAW Nutrition, Bum Energy, and Relive Health
Dom runs a portfolio of consumer brands and the reviews are some of the strongest on the platform. Founders call him a super genius who skips the fluff and gets straight to the real problem in their business. Book him for brand strategy and leadership across any size of company.
Former AG1 COO, scaled it past $600M and a $1.2B valuation in 4 years
Ben scaled AG1 to over $600M and a $1.2B valuation in four years, and has operated inside hyper-growth brands like Earth Breeze, Sugarfina, and Williams-Sonoma. Founders describe his sessions as methodical and so dense they dissect them for a week. He's who you want when you're scaling fast and need the operating system to hold.
CEO at Bloom Nutrition
Greg runs Bloom Nutrition and has helped CPG and supplement brands go from $0 to $100M a year. He's bootstrapped the path most founders here are on, so he knows where the money and the time get wasted. Book him for go-to-market and growth strategy in consumer brands.
Nine-figure founder, CEO at Flerish Hydration, MBA
Meghan is a nine-figure founder and one of the most-booked mentors on MentorPass, with over 250 sessions logged. She works on turning a vision into traction: the leadership, the team, and the plan to scale fast. Book her when you know where you want the company to go but not how to get the org there.
Founder and CEO at Portland Leather Goods, $150M a year
Curtis built Portland Leather Goods into a $150M-a-year business by bootstrapping it. His view is blunt: kill 90% of what made you successful in order to scale. Book him when growth has stalled and you need someone to tell you what to cut, not what to add.
Founder of Zesty Paws, $600M exit
AJ founded Zesty Paws and exited for $600M. He's taken a consumer brand from $0 to nine figures and out the other side. Book him when you're building toward an exit and want someone who has run the full arc, from go-to-market through the sale.
M&A advisor, co-founder and CEO at Peak 21, former M&A at McKinsey
Edo acquires and runs DTC brands and did M&A at McKinsey before that. He can tell you how an acquirer will actually value your company. Book him when you're thinking about an exit, selling secondaries, or getting the business ready to sell.
Founder and CEO at MentorPass, executive coach
Kenny built MentorPass and has spent years learning directly from the best DTC operators in the network. He works as a founder coach on go-to-market and the early systems-building phase. Book him when you want a sounding board who has sat across from hundreds of operators and knows which advice actually applies to you.
The common traps named upfront by someone who crossed that line, so you skip the wasted spend instead of paying to learn it.
You can't decide as an operator whether to strip everything lean or take on more risk.
A pressure-tested call on which path fits your numbers, made with an operator who has run both.
You're at a decision point on which vertical to pursue, agency versus your own brand.
A decision you can defend, with the trade-offs of each model laid out by someone who has built in both.
You feel stuck and aren't really sure how to go about it or what to go about.
A three-year vision and a tactical annual plan worked backward from it, so the next move is obvious.
You're scaling toward $10 to $12M a year and want to know how to go further.
A roadmap from current traction to the next stage, built by an operator who has scaled past it.
Decide between a quick exit and continued growth, and get the company structured to maximize valuation.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your business strategy operator on as an ongoing advisor as you scale.
I came back for a second call with Edoardo because the first one was very helpful. Did not disappoint. He brings sharp, practical insight without overcomplicating things. The conversation was focused, high-signal, and directly applicable to my context. Left with practical next steps and specifics on what to watch out for
I had the chance to connect with Dom and I can’t say enough good things. He was incredibly generous with his time and insights, and the conversation was both thoughtful and productive. He asked sharp, thought-provoking questions that helped me navigate some very specific challenges I’m facing in my business. Instead of generic advice, Dom tied his guidance back to real experiences he’s had, which made everything feel relevant and actionable. He’s incredibly sharp, humble, and a cool guy to connect with and has incredible value to add to any founders life. Grateful for the time, and I’d recommend Dom to anyone lucky enough to get the chance to learn from him.
Meghan blew my mind, I almost got a little shy by it. Had different calls now but this one was by far most valuable call for me! Good knowledge, motivation, deep questions and threads warnings for a starting fashion entrepreneur. Meghan gave me some food for thinking. Will be back for sure, just need a little more preparation. Thank you!
| Who you actually get | Top 1% business strategy operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Every operator on this list has built or run a real company, and the numbers are theirs: the former AG1 COO who scaled it past $600M, the Zesty Paws founder with a $600M exit, a $150M-a-year bootstrapper. Ratings come from real founders, and the leads here sit at near-perfect scores across hundreds of sessions.
Yes. Most founders rebook the operator who got them unstuck. One client mentioned doubling their business in the seven months after their first call and kept going back. Strategy isn't one and done, and neither is the relationship.
That's the most common reason founders book here. The operators have crossed the exact lines you're stuck behind, from mid-six to high-seven figures monthly, and can tell you fast whether you're facing saturation, a bottleneck, or just a normal part of growth.
Look for an operator who has done a real exit. The roster includes a former McKinsey M&A advisor who now buys and runs DTC brands, and a founder who exited Zesty Paws for $600M. They can tell you how an acquirer will value you and how to prep before you go to market.