Matt Hobbs
Co-Owner & COO at Cowboy Colostrum
About
Matt Hobbs is the Co-Owner of Cowboy Colostrum and a proven entrepreneur who builds and scales innovative consumer brands in the wellness and CPG space. Since launching Cowboy Colostrum in March 2024, Matt has rapidly positioned the company as an emerging leader through strategic product development and direct-to-consumer excellence. With a finance background from DePaul University and experience at Goldman Sachs, Matt combines Wall Street rigor with startup agility—giving him a unique ability to guide founders through the critical early stages of brand building, fundraising, and operational scale. How Matt can help you: Launch & scale your CPG brand – Navigate product positioning, go-to-market strategy, and DTC distribution with proven frameworks from someone who's doing it right now Structure for growth & fundraising – Build investor-ready financial models, operational systems, and strategic frameworks that attract capital and support sustainable expansion Accelerate with hands-on expertise – Get actionable insights from a founder who's successfully combined finance acumen with real-world execution in the competitive wellness and supplement space
Experience
Co-Founder of Cowboy Colostrum
As Co-Owner/COO, Matt scaled Cowboy Colostrum, an animal-based wellness brand, from $0 to mid 8 figures in revenue profitably in under 18 months. The core SKU of colostrum drove this impressive growth.
Links from Matt
5.0
Tom E
Matt was fantastic - incredibly open with data and numbers from his own brand, which is rare. Came in with specific, actionable insights on retention, flavour strategy, logistics negotiation and channel mix that were directly applicable to our US launch. Highly recommend for any DTC supplement or CPG brand looking for honest, no-BS guidance from someone actively doing it at scale.
Jack C
Matt is the man! We had a great call. He listened to where we are at now in our business and helped give me relevant advice to scale at our current level and get to where we want to go. He's an OPs genius and is doing some really cool things. Excited to keep in touch and would definitely recommend booking a call with him!
Evan J
Every minute chatting with Matt was actionable, his insights were so clear, and perspective helped me so much. He’s tuned into the industry better than anyone else I’ve seen and brings a unique finance lens to the conversation. I left the call with a game-plan that will save me millions. Thanks Matt
Jasim E
Was to the point and understood my objectives quickly