About

Matt Hobbs is the Co-founder of Cowboy Colostrum and a proven entrepreneur who builds and scales innovative consumer brands in the wellness and CPG space. Since launching Cowboy Colostrum in March 2024, Matt has rapidly positioned the company as an emerging leader through strategic product development and direct-to-consumer excellence. With a finance background from DePaul University and experience at Goldman Sachs, Matt combines Wall Street rigor with startup agility—giving him a unique ability to guide founders through the critical early stages of brand building, fundraising, and operational scale. How Matt can help you: Launch & scale your CPG brand – Navigate product positioning, go-to-market strategy, and DTC distribution with proven frameworks from someone who's doing it right now Structure for growth & fundraising – Build investor-ready financial models, operational systems, and strategic frameworks that attract capital and support sustainable expansion Accelerate with hands-on expertise – Get actionable insights from a founder who's successfully combined finance acumen with real-world execution in the competitive wellness and supplement space