Avi Arora
COO at Italic, Prev. Growth Marketing at Cuts
About
Over the past 5+ years, Avi has led growth and marketing for high-performance consumer brands such as Italic and Cuts Clothing — driving Multiple 8-figures in revenue, doubling new customer acquisition, and building scalable systems across paid media, lifecycle, and creative strategy. At Italic, he helped lead the brand to its most profitable period ever, overhauling paid media strategy, launching new growth channels, revamping the brand identity from the ground up, and managing a high-performing cross-functional team. At Cuts, he directed global acquisition efforts across Meta, Google, Influencer, TV, and more — overseeing an 8-figure annual budget and helping build the growth engine behind one of the most recognized names in DTC menswear. Avi specializes in helping brands move fast, spend smart, and build real momentum — with a sharp focus on efficiency, performance, and brand consistency. Specialties: Performance Marketing, Creative Strategy, Lifecycle Marketing, Paid Social, GTM Strategy, Funnel Optimization, Email/SMS, Team Building, DTC Growth, Ad Operations, Forecasting & Attribution
Experience
COO at Italic
- Led company to highest periods of profit ever (EBITDA and Cash Flow) within the first 6 months. - Ideated, implemented, and executed on marketing strategies that led to record monthly GMV and profit numbers in the brands history. - Introduced marketing initiatives that resulted in a 50% increase in topline revenue. - Increased new customer acquisition by over 100% while beating all efficiency targets including first purchase profitability. - Conducted a comprehensive overhaul of the Facebook and Google ad account structure and creative strategy, boosting efficiency by over 41% while increasing ad spend by over 100%. - Worked closely with CEO, CFO, CPO, and other executives to create a detailed forecast and growth plan. - Managed and built a high-performing team of five channel owners across social media, influencer marketing, performance marketing, lifecycle marketing, and e-commerce/website management.
Growth Marketing at Cuts
- Responsible for Global P&L - Manage, allocate, and efficiently spend an annual 8-figure advertising budget between Meta, Google, TikTok, Podcast, TV, Newsletter, and more. - Create and lead recurring and innovative GTM strategies and marketing initiatives to help boost customer acquisition, performance marketing efficiency, retention, brand awareness, and more. - Built the company's holistic growth forecast and worked with the executive team to create quarterly business-level goals to be the guide to the business's annual growth trajectory - Worked closely with the website, content, data analytics, partnerships, logistics, planning, and product team to create a growth machine in an effort to continue rapid growth. - Managing, working closely with, and dictating spend and strategy for an amazing team of 4 incredible media buyers to help scale paid media channels while maintaining high levels of efficiency.
5.0
Salim R
Great advice from Avi, went through my process in detail and told me where its good and where it could be improved, also provided me insight from his previous personal experience which was very helpful