Bessie Hartzler

Who is this for?

Ecommerce executive with 15+ years scaling DTC businesses at Nike, Warby Parker, and FIGS, with P&L accountability across $300M–$1B+ in annual revenue. Equal parts strategist and operator, Bessie partners with consumer brands to find the growth levers hiding in their funnel, their customer data, and their product roadmap. Most founders hit the same wall: the business outgrows the infrastructure, reporting gets patchy, team execution scatters, and the playbook that got you here breaks. At this point, partnering with someone who has seen the movie before enables you to scale with confidence. What makes Bessie's approach different: 1. Her frameworks come from running category-defining business under real pressure. When she advises you on where to put your budget or how to structure your reporting, she's made those exact calls with real consequences. 2. Her retention and LTV playbooks have been stress-tested at a scale most brands never reach. 3. She's worked directly with brands at your stage. Her advice is built for lean teams with demanding cap tables, not 500-person orgs with unlimited resources. What you'll walk away with: 1. Operational cadence: A reporting and metrics system your whole team runs on so decisions stop being reactive. 2. Growth strategy: A 12 month plan built around your real revenue levers, not borrowed from a brand with ten times your budget. 3. Capital allocation clarity: Where to spend, where to hold, and how to protect margin while you scale. 4. Loyalty and retention architecture that compounds over time instead of bleeding budget into acquisition every single month. One session is often enough to see exactly where the gaps are. Book a session with Bessie.