Ben Smith
Former COO, AG1
Hiring is the bottleneck for most operators scaling past $1M. These mentors have hired, fired, and rebuilt teams at brands like AG1, RAW Nutrition, and Pattern Brands. Most of the founders who ask them about this run e-commerce.
About MentorPass
The list
Ranked by track record, sessions, and rating. The lead has done this at the scale most founders are aiming for.
Former COO, AG1
Ben was COO at AG1 while it scaled past $600M in revenue to a $1.2B valuation in four years. He has built operating teams at hyper-growth brands including Earth Breeze, Sugarfina, and Williams-Sonoma. If you are hiring for ops or trying to figure out who you actually need next, he has made those calls at scale.
Sound familiar?
The problems founders bring our recruiting & talent acquisition operators — and what they walk away with.
Hiring is our current sticking point and bottleneck. Finding and attracting good talent.
A clear sourcing plan: which channels actually produce strong operators, and a pitch that makes joining you feel like the smart move.
One of our current bottlenecks is really about hiring the right team members as we scale.
The scope
The work our recruiting & talent acquisition operators take on, from first call to ongoing.
Rank the roles your business needs next and when to open each one.
Define what good looks like for a role so you can judge candidates you couldn't before.
Pick the job boards, recruiter networks, and communities that actually produce strong operators.
Build the questions and stages that surface initiative, accountability, and real ability.
Structure pay, including performance-based bonuses, to attract and close high-growth talent.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A recruiting and talent acquisition consultant helps you hire the right people in the right order. That starts before any job post: deciding which roles your business actually needs next, what good looks like in each seat, and where the strong candidates are. From there it covers sourcing through the right channels, an interview process that surfaces real ability, and offers that close the people you want. For founders scaling past $1M, hiring is usually the bottleneck, and a good consultant removes it.
The work is specific. One founder needs to evaluate design candidates without being a designer. Another needs a COO who can take a chaotic business to $30M a year. A third is trying to hire senior operators who already sit at bigger companies and read joining as a risk. These are not generic HR questions. They are operating decisions, and they get better answers from someone who has made the same calls.
Look for someone who has built and run teams, not just advised on them. The difference shows up fast. An operator who scaled a brand knows which roles return on payroll and which titles you're hiring too early, because they paid for those mistakes. Ask what they built, at what stage, and how the team changed as revenue grew. Look for someone who has hired in your function: a growth lead to help you hire for growth, a social operator to help you hire for social. And look for someone who will tell you the hard thing, including when not to hire at all.
MentorPass connects you with operators who have done the work at brands like AG1, RAW Nutrition, Bloom Nutrition, and Pattern Brands. You book a single 1:1 session and pay for that session. No retainer, no agency markup, no contract. Most of these mentors have hundreds of sessions and ratings near five stars, and most of the founders who ask them about hiring run e-commerce, so the advice is grounded in the realities of scaling a consumer brand.
You come with a specific problem, a role you can't fill or a team you can't structure, and you leave with a plan you can use that week. When the next hiring question comes up, you can book the same operator again.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
We've 2x our business since our call with Roman 7 months ago. He's a great listener who tries to truly understand your questions. We came for tactical advice, but he turned it into something much bigger & more impactful. Roman is easily one of the best operators in the DTC world. My mindset shifted completely to a much more strategic approach. Since then, we've doubled our business, grew the team, and our hiring quality has significantly improved by implementing his suggestions. Best call on MentorPass.
Why MentorPass
When you need recruiting & talent acquisition help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They help you decide who to hire and when, define what good looks like for each role, find candidates through the right channels, and build an interview process that holds up. Most founders use them to fix a specific bottleneck, like a role they can't fill or a function they don't know how to evaluate.
You book a 1:1 session and pay for that session. No retainer, no agency fee, no long contract. You get an operator who has built teams at scale for the length of a focused call.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Founder & Paid Media Operator, CPG
Nick has run paid media, creative, and agency teams across CPG and subscription brands, and has logged 550+ sessions with founders. He is direct and specific about who to hire for growth and creative roles. Bring him the role you can't fill and he'll tell you what good looks like.
Fractional CMO & Head of Growth
Sarah works as a fractional CMO and head of growth across brand and agency settings. She knows the growth org from the inside, which roles produce returns and which titles you're hiring too early. Useful when you need to evaluate marketing candidates and you aren't a marketer yourself.
CEO, Bloom Nutrition
Greg is CEO of Bloom Nutrition and has helped CPG and supplement brands scale from $0 to $100M a year. Team building is one of his listed skills, and he has lived the hiring problem at every revenue stage on that climb. Talk to him about building a team that holds together as you grow.
DTC Advisor, $200M+ Portfolio
Roman has 10 years and $200M+ of e-commerce experience and advises a portfolio at that scale. Founders come to him with tactical hiring questions and leave with a clearer view of the roles their business actually needs. One founder doubled their business and grew the team after working with him.
Organic Social & Influencer Lead (Graza, Canopy, Frida Baby)
Kendall has run organic social and influencer work for Graza, Canopy, and Frida Baby. When you're trying to hire someone who owns social or content, she knows what a real operator in that seat looks like versus someone who only looks good on paper. She turns vague social roles into specific, hireable jobs.
DTC Operator & Investor
Nik is one of the most known operators in DTC, with 500+ sessions on the platform. He talks through the tactics and operating systems behind running a consumer brand, including the teams that run them. Good for founders building a growth or creative bench from scratch.
CEO, RAW Nutrition & Bum Energy
Dom is CEO across RAW Nutrition, Bum Energy, and Relive Health, building a billion-dollar brand portfolio. Team building and leadership are core to how he operates. He's blunt about who to hire and how to lead them, and gives advice that lands whether you're at $1M or $100M.
Co-Founder & Chief Business Officer, Pattern Brands
Suze co-founded Pattern Brands and runs the business across GIR, Open Spaces, Onsen, and more as Chief Business Officer. She has built teams across a multi-brand house. Talk to her about hiring senior people and structuring a team that can run more than one thing at once.
A map of the roles your business needs next, in order, so you stop hiring reactively and start hiring ahead of the growth.
How do you evaluate design candidates when you're not a designer yourself?
An interview process and scorecard that lets you judge talent in a function you don't personally own.
The people I want are already at established companies, and joining us reads as a risky move to them.
A compensation and story that derisks the jump, including the performance-based structures that attract high-growth operators.
Bringing them on without discouraging my existing team.
A plan for adding senior people that lifts your current team instead of signaling they fell short.
How to hire a COO or integrator who can take my chaotic business to $30M a year.
A profile for the operator who builds systems, plus where to find them and how to close them.
Bring on a COO, integrator, or department head without unsettling the team you have.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your recruiting & talent acquisition operator on as an ongoing advisor as you scale.
Kendall immediately related to the pain point I have as a founder and gave some thoughtful ways to tackle it. We even ventured into other marketing challenges I hadn't planned on discussing, which was helpful. What I loved most though was our shared values when it came to health, fitness, and marketing making for a great conversation.
Had a great session with Sarah. She asked sharp, thoughtful questions that helped unpack both the strategic and practical challenges we were having with our Meta campaigns. I left with a clearer sense of direction, several immediate actions, and the reassurance that many of our issues were common. Super insightful and a genuinely valuable conversation!
What an outstanding call! Nik really opened our eyes to how much we don't know. He gave us tons of amazing ideas while highlighting what were the highest leverage actions we needed to do in order to multiply our revenues. He also genuinely wanted to see us succeed, going over the time limit to give us more insights. I will 100% call again.
| Who you actually get | Top 1% recruiting & talent acquisition operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Every mentor here has operated at a real company, and most have hundreds of sessions and near-perfect ratings. Ben Smith scaled AG1 to $600M+ as COO. Roman Khan runs a $200M+ DTC portfolio. You're talking to people who made these hiring calls, not recruiters selling resumes.
Yes. A common reason founders book is that they need to evaluate candidates in a role they've never done themselves, like design, creative, or growth. The mentor gives you a scorecard and interview plan so you can judge talent in that seat with confidence.
That's a frequent topic. Mentors here have closed senior operators and can help you build the story and compensation that makes the jump feel like an opportunity, not a gamble, including performance-based structures.
Yes. Many founders book the same mentor again as their hiring needs change, from the first key hire to building out a leadership team. You can return to the same operator as the business grows.