About

Accomplished eCommerce leader with a track record of driving profitable growth through oversight of all touch points in the consumer journey. Overseen over $200M of media across digital and traditional channels, managed holistic retention programs including loyalty, email & SMS, and spearheaded website merchandising and CRO for above-average conversion rates with consistent growth in traffic. With a creative background, an analytical eye and experience on both brand and agency sides, I have a unique set of skills to design and implement profitable growth strategies for eCommerce brands.