Panagiota Hatzis
3x VP of HR, currently VP of HR at HexClad
The systems that scale from 20 to 200: HRIS, performance, incentives, and management rhythm. Most of these operators ran people functions inside brands doing $10M to $100M.
About MentorPass
The list
Ranked by what they actually built. We lead with a 3x VP of HR, then operators who designed comp plans, leadership structures, and performance systems inside real companies.
3x VP of HR, currently VP of HR at HexClad
Panagiota has run the people function as VP of HR three times, currently at HexClad. She gives real-time tactical feedback on team building, culture, and performance, the day-to-day calls that decide whether a growing org stays healthy. Start here if you need someone who has actually owned HR at scale, not advised on it from the outside.
Sound familiar?
The problems founders bring our people ops / hr operators — and what they walk away with.
I have an employee who is struggling to act as a people manager, and I don't know how I should be setting weekly goals and targets for her.
A clear management rhythm: defined weekly goals, KPIs, and feedback loops the manager can actually run.
We're trying to objectively assess team performance, but we keep relying on gut feel and end up avoiding the hard conversations.
The scope
The work our people ops / hr operators take on, from first call to ongoing.
Map the roles you need, the order to hire them, and how reporting lines should change as you scale.
Build the goals, KPIs, and feedback cadence that let you assess performance objectively and act on it.
Design pay and bonus structures that tie rewards to results and hold up in the comp conversation.
Structure allocation, vesting, and timing for partners, executives, and key employees before it gets costly.
Set up the executive structure, accountability, and weekly cadence that keep a growing team healthy.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A People Ops and HR consultant helps you build the systems that hold a team together as it grows. That work shows up the moment a company crosses roughly 20 people: the founder is still making every people decision by feel, performance reviews are improvised, comp is negotiated one conversation at a time, and the org chart is whatever happened by accident. A good consultant replaces that with structure.
The core work falls into a few buckets. Org design: which roles you need, in what order, and how reporting should change as you scale. Performance management: the goals, KPIs, and feedback cadence that let you assess people objectively instead of avoiding the hard conversation. Compensation: bonus and incentive plans that tie pay to results. Equity: allocation, vesting, and timing for partners and key hires, set up before it gets expensive to unwind. And the management rhythm itself, the weekly cadence and accountability that keep a growing team healthy.
Look for someone who has owned the problem, not studied it. There is a real gap between a career HR consultant and an operator who built and managed a team through scale. A VP of HR who ran the function inside a fast-growing brand has made the comp mistakes, fixed the broken org chart, and run the performance conversations you are about to face. So has a founder who scaled a company to nine figures. Ask what they built, what number it hit, and what they would do differently. Specifics beat credentials.
Match the person to the layer you are working on. Designing the executive team above you is a different job than setting weekly targets for a struggling first-time manager. Some operators are best at org structure across departments, others at leadership coaching, others at equity and incentive design. Pick for the decision in front of you.
MentorPass connects you with operators who have done the exact thing you are trying to do, and you book them by the session. There is no retainer and no agency markup. The roster on this page includes a 3x VP of HR, a former COO who scaled a brand past a $1.2B valuation, and founders who built consumer companies from scratch. Most of the demand comes from DTC and ecommerce teams in the $10M to $100M range, so the advice is grounded in real scaling problems, not theory. Book a single call to pressure-test a plan, then come back as the team grows and the next decision lands.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Loved this session! Brennan came ultra prepared which was a positive surprise. Not all mentors take their time to really digest the context and do extra research before the call. He dropped quite a few resources that we can use to tackle our own marketing challenges. Plus the energy and the vibe of a friend that genuinely wants to be helpful was awesome. Highly recommended!
Why MentorPass
When you need people ops / hr help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They help you build the systems behind a growing team: org design, performance management, comp and bonus plans, equity structures, and the management rhythm that keeps it all running. On MentorPass that means a working session on your specific problem, not a generic HR audit.
You book by the session, so you pay for the time you use instead of a retainer. Most founders start with a single 30 or 60 minute call to pressure-test a structure or plan, then come back when the next decision comes up.
Every person on this page held the role they advise on. We lead with a 3x VP of HR, and the rest are founders and operators who built and scaled real teams. Ratings and session counts are pulled from real bookings, not marketing copy.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
9-figure founder, CEO @ Flerish Hydration
Meghan is a 9-figure founder and one of the top recurring mentors on MentorPass, with 250+ sessions booked. She works on high-performing teams, founder leadership, and the comp and incentive structures that keep them aligned. Founders come back to her because she sees the people problem behind the growth problem.
Former COO at AG1, scaled to $600M+ and a $1.2B valuation
Ben was COO at AG1 and scaled it past $600M in revenue and a $1.2B valuation in four years. He has built and restructured ops teams across hyper-growth brands including Earth Breeze, Sugarfina, and Williams-Sonoma. Bring him your org structure questions: how the COO role evolves with scale, where the team breaks, and what to hire next.
VP of Marketing at Cuts Clothing
Brennan is VP of Marketing at Cuts, where he builds and runs the team behind the brand. He is sharp on how to structure a marketing org, define department objectives, and decide whether a need is one hire or several. Useful when your people question is really a team-design question inside a growing function.
Founder & CEO at Clean Skin Club
Ben-David founded and runs Clean Skin Club, building it across online and retail. As a CEO he has had to set up management structure and accountability while the team grew underneath him. Good for founders working through how to lead people through scale without losing control of the product.
CEO at Tate's Bake Shop and Tom's of Maine, Board Chair at Daily Crunch
Nancy has run consumer brands as CEO, including Tate's Bake Shop and Tom's of Maine, and chairs the board at Daily Crunch. She works on leadership structure, team building, and culture at the executive level. The right call when you are designing the management layer above you, not the layer below.
Co-Founder & CEO, Fresh Clean Threads
Matthew co-founded and runs Fresh Clean Threads, so he has built a team and a management rhythm from scratch. He talks through the people and operations decisions a founder hits while scaling: who to hire, how to set objectives, and how to keep performance honest. Practical advice from someone still in the seat.
Founder of CreativeRx, prev. founded the creative dept at HexClad
Joanna founded the creative department at HexClad and now runs CreativeRx, advising brands like True Classic and birddogs. Building a function from zero means hiring, structuring, and managing a team, which is exactly the people work she did. Best for leaders staffing and structuring a creative or marketing org.
Growth coach and executive advisor to ecommerce operators
Sean advises ecommerce operators on structuring the business for success in every department. His angle on people ops is organizational: clear roles, the right team design, and accountability across functions. A fit when you want an outside read on whether your org is built to grow.
A performance system that names underperformance early and gives you a fair process to act on it.
An employee is requesting performance incentives this year and we're having a hard time finding common ground.
Bonus and incentive plans that align pay with results, so the conversation starts from a structure instead of a standoff.
My vision is much bigger than my current skill set, and I don't know how to structure the team to get there.
An org chart built for where you're going: the right roles, the right sequence of hires, and a leadership layer that holds.
We want to bring in partners and key people with equity, but we don't know how to design the allocation or the vesting.
An equity and incentive plan with sensible allocation, vesting, and timing, set up before it gets expensive to fix.
We're becoming omnichannel and bigger in retail, and I'm not sure how to structure the team from here.
An org design that matches the new business: clear ownership across channels and the hires that come next.
Grow leaders from inside: career paths, manager coaching, and closing the skill gap on your own team.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your people ops / hr operator on as an ongoing advisor as you scale.
Joanna brought so much energy and care to our call. I was feeling really stuck with how to look at my ads system from a creative perspective and she shared her methods for looking at the data, making iterations, and where to put my energy into. You could tell she really cares about making an impact. Will be booking again!!
I had an incredible call with Ben. He didn’t sugarcoat anything, and broke down the realities of product development, manufacturing, and e-commerce in a way that made everything click. What stood out most was how specific and experienced his advice was. Ben’s been in the trenches, he’s built a real uber successful brand, scaled it, and knows exactly what mistakes first-time founders make so I appreciated his candor, time and advice. Highly recommend
Meghan blew my mind, I almost got a little shy by it. Had different calls now but this one was by far most valuable call for me! Good knowledge, motivation, deep questions and threads warnings for a starting fashion entrepreneur. Meghan gave me some food for thinking. Will be back for sure, just need a little more preparation. Thank you!
| Who you actually get | Top 1% people ops / hr operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Yes. These are some of the most common reasons founders book here: aligning bonus incentives, designing equity allocation and vesting, and finding common ground on performance pay. Bring the real numbers and the consultant will work through them with you.
Especially for you. A lot of buyers here say their vision outruns their current skill set on people and team building. The point of a session is to borrow someone who has already structured a team at your next stage.
Yes. Many founders rebook the same operator as the team grows, because the right person already knows your context and can pick up where the last call left off.