Joanna Wallace

About

Joanna Wallace is a premier Creative Strategist in the DTC space, recognized for her ability to transform unorganized creative production into a precision-engineered growth engine. She has spent her career building paid media creative systems across agencies and DTC brands. She got her start at TubeScience, one of the most performance-driven creative agencies in the industry, before moving in-house to build and run the creative department at HexClad, scaling Meta efficiency 44% and YouTube 293% year over year. As VP of Creative Strategy at birddogs, she spearheaded holiday and BFCM, driving 75% YoY performance growth, unlocking a new female gifting demographic, and selling out a hero product three times over. Now she runs CreativeRx Consulting, where she helps DTC brands like True Classic, WaterBoy, and Brez turn chaotic creative production into paid social that actually performs. Her work lives at the intersection of strategy, psychology, and testing. She's not a brand person who learned paid media. She's a performance operator who knows what the numbers are saying and can build the team and system to act on it. How Joanna Can Help: 1. Building creative systems from zero, including asset libraries, testing frameworks, and production workflows that enable brands to scale efficiently. 2. Auditing what's broken in your current creative program and building a testing roadmap that generates signal instead of just content. 3. Hiring the right people for a performance creative team and structuring roles so the brand team, media buyers, and creatives aren't constantly working against each other. 4. Coaching creative strategists, editors, and producers who know they're capable of more but don't have anyone showing them how to level up. 5. Serving as a right-hand advisor to founders who are navigating paid creative for the first time and need a strategic partner, not just a vendor.

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