Sean McGinnis

Senior Advisor to Founder-Led E-commerce Companies. EOS Expert.

I advise ecommerce founders and leadership teams on growth, leadership, organizational design, accountability, and EOS.

Expertise

Ecommerce
Growth Strategy
Leadership
Organizational Design
EOS
Executive Advisory

Sean McGinnis’s Biography

I've spent my career building, scaling, and fixing ecommerce and consumer businesses—from marketing and growth to executive leadership and operations. I've served as a CMO, President, and COO, led organizations of more than 170 people, managed more than $70M in media spend, and helped build and operate $100M+ ecommerce businesses. I've grown Amazon from $2M to $6M in a year, helped turn an unprofitable DTC business into a highly profitable one while doubling revenue, and led organizations through the transition from founder-led growth to professional management. I've led three different business over 5+ years using EOS and believe in the power of that system to create clarity and alignment across an ecommerce leadership team and organization.

Who is this for?

Founders and CEOs of $20-$200M ecommerce companies

First time founders learning to lead a growing organization

Companies preparing for their next stage of growth

Experience

Turned around a DTC Shoe Company

KURU Footwear

Joined KURU in late 2019 to lead a turnaround. Doubled revenue and improved EBITDA from -$1M to +$5.2M in three years. I rebuilt the leadership team, rationalized the product line, expanded into high-performing categories, and rebuilt the growth engine from the ground up, pushing into new channels, and doubling revenue from the retention program (as a % of total revenue). Also installed a culture of accountability + serious fun, improving employee retention while building with EOS.

$130M+ Performance Marketing Organization

Clearlink

Led a 170+ person performance marketing organization responsible for more than $130M in revenue and $70M in media spend. Restructured reporting lines and improved cross functional communication and productivity while maintaining the special culture that pre-dated my arrival.

Executive / Operating Leadership

Served as CMO, President and COO across high-growth ecommerce businesses, with responsibility spanning growth, marketing, people, operations and P&L performance.