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Hire the Top 1% of Performance Marketing Consultants

Paid acquisition on Meta, Google, and TikTok, plus the measurement behind it. These operators run the accounts daily, mostly for DTC and ecommerce brands.

See the operators

About MentorPass

Est. 2020·10,000+ engagements·avg rating

The list

The 12 best performance marketing consultants

We rank operators by what they spent and what it returned. The list leads with the people running 8- and 9-figure ad budgets right now, not agency account managers who learned media buying on someone else's smaller account.

  1. 01Bryan Cano

    Bryan Cano

    Vetted operator80+ sessions

    Head of Marketing at True Classic, DTC paid media

    Bryan runs marketing at True Classic, one of the fastest-growing menswear brands in DTC, working across paid media, media mix, and creative strategy. He has run 80+ sessions on MentorPass at a perfect 5-star rating, and founders call out his three-step framework and the competitive research he does before the call even starts. Best when your Meta math has stopped working and you need a clear structure to fix it.

Sound familiar?

From stuck to a plan you can run this week

The problems founders bring our performance marketing operators — and what they walk away with.

  1. Meta is our core acquisition channel, but I've noticed CAC has been rising recently.

    A diagnosis of why CAC climbed and a plan to bring it back down, from account structure to creative refresh, so Meta stays profitable as you scale.

  2. Someone gave us shitty advice and our Facebook ads tanked. We need to get them back on track.

The scope

What a performance marketing consultant actually does

The work our performance marketing operators take on, from first call to ongoing.

  • Ad account audit

    A brutally honest review of your account and campaign structure to find what is quietly burning spend.

  • Test-to-scale system

    A repeatable system for testing creative, scaling winners without fatigue, and cutting losers on clear spend and CPA rules.

  • Media mix and budget allocation

    How to split budget across Meta, Google, and TikTok and scale each channel without losing efficiency.

  • Performance creative strategy

    Diagnose why your ads do or don't convert and build a creative pipeline that feeds paid at volume.

  • Tracking and attribution setup

    Fix murky measurement so you can trust your ROAS and make media decisions on clean data.

How MentorPass works

The easiest way to hire a performance marketing consultant

Find your expert, book a call, solve your problem — and keep them on when you’re ready.

  1. 1. Find your consultant

    Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.

  2. 2. Book a call

    Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.

The guide

What to know before you hire a performance marketing consultant

What a performance marketing consultant does

A performance marketing consultant runs paid acquisition and the measurement behind it. That means setting up your ad account so spend isn't wasted, testing creative until you find winners, scaling those winners without burning them out, and splitting budget across Meta, Google, and TikTok as each channel grows. It also means fixing tracking and attribution so you can actually trust your numbers. The job is profitable growth: getting more customers for less, and knowing exactly why your CAC moved.

The problems founders bring are concrete. Meta is the core channel and CAC keeps rising. Ads tanked after bad advice and need a rebuild. Half a year of testing has gone by and nothing scales. Spend is below breakeven ROAS. Attribution is murky, sometimes because a platform policy broke tracking for a whole category. A good consultant turns each of those into a plan: an honest account audit, a test-to-scale system, a media mix that spreads risk, and a creative pipeline that feeds paid at volume.

What to look for when you hire one

Look for someone who has spent real money, not someone who learned media buying on a small account. There is a difference between an account manager and the operator who scaled Loop Earplugs from $8M to $200M or built Obvi into an 8-figure brand on Facebook and TikTok ads. Ask what they spent and what it returned. Ask how they decide what to cut and what to scale. And make sure their category fits yours: DTC supplements, CPG, and wellness brands each face their own tracking and policy headaches, and the operator who has lived in your category will save you months.

Why founders use MentorPass for performance marketing

MentorPass is built around operators who run the accounts daily, not career consultants. The roster on this page includes the CMO of Obvi, the founder who sold Native to P&G for $100M, the growth marketer behind Loop Earplugs at $200M, and paid media leaders from HexClad and Coterie. Their feedback comes from real customers: Ash holds a 4.98 rating, Nick a 4.99. Most of them work in DTC and ecommerce, and they serve brands from under $100K to past $100M.

You book a single session with the operator whose track record fits your problem and meet over video. No retainer, no agency markup, no junior buyer hiding behind a senior name. Bring your ad account or a specific question, like why CAC is climbing, and leave with a next step from someone who has done it.

Proof

Results from these performance marketing consultants

Average rating
4.99★

Average rating

Written reviews
171

Written reviews

Sessions booked
1,191

Sessions booked

Expert operators
10

Expert operators

Luka was awesome and so valuable! He's given us specific insight into every aspect of our funnel with his recommendations on what to do next. He broke down complex ideas into simple and clear frameworks for us to take into our business and implement that same day. His feedback was high level all the way to the details of what to do on the PDP. It was time very well spent!
From a session with Luka Kvatchrelishvili

Why MentorPass

MentorPass vs. the alternatives

When you need performance marketing help, you have four options. Here's how they actually stack up.

MentorPassAgenciesFreelance marketplacesFull-time hire
Time to first callThis weekWeeks of pitchesDays, hit or miss2–3 months

Industries

Where our performance marketing operators have done it

Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.

  • E-commerce Performance Marketing ConsultantsPerformance Marketing operators who've built and scaled DTC and online retail brands.
  • CPG Performance Marketing ConsultantsPerformance Marketing operators who've scaled consumer packaged goods brands in retail and DTC.
  • Agency Performance Marketing ConsultantsPerformance Marketing help built for agencies and professional service firms.
  • Marketplace Performance Marketing ConsultantsPerformance Marketing for multi-vendor marketplaces and platforms.
  • B2B SaaS Performance Marketing ConsultantsPerformance Marketing guidance for B2B software and platform companies.
  • Media Performance Marketing Consultants

FAQ

Frequently asked questions

What does a performance marketing consultant actually do?

They run and fix paid acquisition: account structure, creative testing, budget allocation across Meta, Google, and TikTok, and the tracking behind it. The good ones diagnose why your CAC is rising or your ROAS is stuck, then hand you a test-to-scale system you can run yourself.

How much does it cost?

You book by the session, so you pay for a focused hour with the operator you want, not a monthly agency retainer. Many founders run one session to get unstuck on account structure or scaling, then come back as new questions come up.

How are these consultants vetted?

Related capabilities

Brand MarketingSee all capabilities

Hire a performance marketing consultant who's done it before

Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.

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Contact

4.97

Bryan Cano

Head of Marketing at True Classic, DTC paid media

Ash Melwani

Co-Founder & CMO at Obvi

Alex Lodeweyckx

Growth Marketer at Loop Earplugs, Ekster, and more

Vetted operator
80+ sessions

On MentorPass

Hire Founders & Operators from Top Brands

Paid mediaMedia mixCreative strategyDTC
View profile
  • 02Ash Melwani

    Ash Melwani

    Vetted operator200+ sessions

    Co-Founder & CMO at Obvi

    Ash co-founded and runs marketing at Obvi, an 8-figure supplement brand he scaled on Facebook, Instagram, and TikTok ads. He has run 200+ sessions here at a 4.98 rating, the most-reviewed operator on this list, and founders say he picks apart their ad account structure and hands back a test-to-scale system they can run the next day. Best for building a profitable paid acquisition machine from account structure through creative and landing page.

    Paid socialAccount structureTest to scaleCRO
    View profile
  • 03Alex Lodeweyckx

    Alex Lodeweyckx

    Vetted operator

    Growth Marketer at Loop Earplugs, Ekster, and more

    Alex scaled Loop Earplugs from $8M to $200M in revenue in 24 months, building the high-volume creative systems and international expansion behind it. He works on the creative throughput problem most brands hit when they try to scale spend past what one or two winning ads can carry. Best for category-leading brands that need a system to feed paid at volume.

    Creative systemsScalingInternationalGrowth
    View profile
  • 04Moiz Ali

    Moiz Ali

    Vetted operator100+ sessions

    Founder of Native ($100M exit to P&G)

    Moiz built Native to $100M a year in revenue and sold it to P&G. He has run 100+ sessions on MentorPass at a 4.91 rating. He thinks about paid acquisition the way a founder does, tying CAC and channel mix back to the unit economics that decide whether the whole business works. Best when you need acquisition strategy connected to the bigger growth and exit picture.

    Acquisition strategyUnit economicsDTCFounder
    View profile
  • 05Torii Rowe

    Torii Rowe

    Vetted operator

    Founder & Head of Acquisition at DREAMLABS Agency

    Torii runs DREAMLABS, an agency built around paid media, creative strategy, and performance-driven growth systems for DTC and digital-first brands. She works on the full acquisition engine, not just the ad account: media, creative, and the systems that keep spend profitable as it grows. Best for founders who want an operator's view on building scalable, profitable paid growth.

    Paid mediaCreative strategyGrowth systemsDTC
    View profile
  • 06Ankur Goyal

    Ankur Goyal

    Vetted operator

    SVP of Growth at Coterie

    Ankur built Coterie into a profitable 9-figure consumer brand as SVP of Growth. Beyond media tactics, he connects paid acquisition to org structure, incentives, and the wider business strategy that drives growth. Best when scaling spend is really a question of how the whole growth function is built, not just how the ads are set up.

    GrowthPaid marketingScalingStrategy
    View profile
  • 07Cameron Bush

    Cameron Bush

    Vetted operator

    VP Digital at Meyer, ex Head of Advertising at HexClad

    Cameron runs digital at Meyer and was Head of Advertising at HexClad, a brand that scaled hard on data-driven media. His edge is the measurement and account precision behind the spend: strategy, measurement, and creative working together. Best for brands with murky attribution that need their media decisions grounded in clean data.

    MeasurementAttributionPaid mediaCreative
    View profile
  • 08Nick Shackelford

    Nick Shackelford

    Vetted operator550+ sessions

    Paid media operator, agency founder, CPG and subscription

    Nick is one of the most booked paid media operators on MentorPass, with 550+ sessions at a 4.99 rating across CPG, subscription, and agency work. He is direct and specific, with the largest body of feedback on this list to back it. Best when you want a brutally honest read on your ad account and exactly what to do next.

    Paid mediaCPGSubscriptionAgency
    View profile
  • 09Luka Kvatchrelishvili

    Luka Kvatchrelishvili

    Vetted operator20+ sessions

    CMO at True Sea Moss, ex Director of Advertising at Ryze Superfoods

    Luka scaled True Sea Moss 7x in a year as CMO and ran advertising at Ryze Superfoods before that. He has run 20+ sessions here at a perfect 5-star rating. He works in the DTC supplement and wellness space where Meta tracking and policy issues bite hardest. Best for founders who need to scale paid fast in a category that platforms treat with suspicion.

    DTCWellnessPaid socialScaling
    View profile
  • 10Barry Hott

    Barry Hott

    Vetted operator50+ sessions

    Social ads, agency, and DTC growth operator

    Barry is a social ads and DTC growth specialist with 50+ sessions on MentorPass at a 4.97 rating. He helps DTC and startup brands and the agencies serving them work through their hardest paid problems. Best when you are stuck on a specific social ads problem and want someone who has seen it across dozens of accounts.

    Social adsDTCGrowthAgency
    View profile
  • 11London Spilker

    London Spilker

    Vetted operator20+ sessions

    Director of Paid Media at HexClad

    London directs paid media at HexClad and works from frameworks backed by $100M+ in annual ad spend. She helps fast-growing DTC brands put real structure behind their media instead of guessing. Best for brands ready to scale that need a repeatable paid framework rather than one-off tactics.

    Paid mediaFrameworksScalingDTC
    View profile
  • 12Dara Denney

    Dara Denney

    Vetted operator60+ sessions

    Performance creative expert

    Dara is a performance creative specialist with 60+ sessions on MentorPass at a perfect 5-star rating. She works on the question most paid problems trace back to: does your ad creative actually convert, and why or why not. Best when your media is set up right but the creative is what is holding ROAS back.

    Performance creativeAd testingPaid socialCRO
    View profile

    • An operator who picks apart what broke and rebuilds the account structure and testing system, the way they fixed it at an 8-figure brand.

  • After half a year of testing, I still haven't found the method to scale.

    A test-to-scale operating system: how to consolidate budget into winners, scale them without fatigue, and cut the rest on a spend and CPA rule.

  • We're spending below breakeven ROAS, which limits our ability to scale profitably.

    A path to profitable spend built on real unit economics, from someone who scaled a brand to $200M and another to a $100M exit.

  • Our ads have been messy with murky attribution, and Meta tracking broke under the wellness policy.

    Clean measurement you can act on: tracking and attribution set up so your media decisions rest on data, not guesses.

  • We are very Meta dependent and want to learn the paid media machine beyond it.

    A media mix that spreads risk across Meta, Google, and TikTok, with a clear way to allocate budget as each channel scales.

  • Landing page and funnel CRO

    Tighten the page and funnel behind the ad so more of your paid traffic actually converts.

    • 3. Leave with a game plan

    Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.

  • Keep them on

    Found your match? Keep your performance marketing operator on as an ongoing advisor as you scale.

    • Great session with Cameron on acquisition fundamentals and optimizing channels in a holistic way. It was very refreshing to see his perspective on how to make decisions and gather data while considering the timing throughout the year and the role of each channel within the marketing ecosystem. Thanks to Cameron, we were able to move from theory to an execution framework to test new hypotheses, and in just a couple of weeks we started seeing promising results. Thanks for the time and the great attitude!
    From a session with Cameron Bush
    It was so awesome speaking w/ Nick. In 10 minutes, he affirmed everything I had been thinking, not only by gut, but also by personal experience. It's always amazing to align so well with people while you're working through something big to get that devil off your shoulder. 12/10 would recommend speaking to him if you're in the agency/brand space and need to A<>B test.
    From a session with Nick Shackelford
    I had an incredible call with Ash Merwani, and I can confidently say he’s a true expert in his field. From the very start, Ash got straight to the point. It was clear that he had taken the time before the call to understand our context and review all the notes I provided. As a result, we were able to dive right into the most valuable parts of the conversation without wasting any time. What I really appreciated was his ability to help me prioritize what matters most for our acquisition strategy. He didn’t just answer my questions—he went beyond that, taking responsibility for focusing on what would have the most impact on our company. His approach was structured to ensure we maximized the value from the 30 minutes we had together. It's evident that Ash’s experience as a CMO translates directly into his role as a mentor. His insights were highly actionable, and I feel this was time extremely well spent. Ash, if you’re reading this, keep up the great work! I’m really looking forward to our next call. It was a pleasure speaking with you. Take care!
    From a session with Ash Melwani
    Who you actually getTop 1% performance marketing operatorsJunior account managersUnvetted freelancersHard to find senior talent
    Proven at your stageBuilt & scaled real brandsA playbook, not your contextVaries wildlyIf you can afford them
    CommitmentPer call — no lock-inMonthly retainerPer projectSalary + equity
    CostPer session$$$$ / month$$ / project$$$$$ + overhead
    Ongoing supportKeep them on as an advisorLocked into scopeChurn and rehirePermanent headcount
    Performance Marketing for media, content, and publishing brands.
  • B2C SaaS Performance Marketing ConsultantsPerformance Marketing guidance for consumer apps and subscription products.

    • We rank by what they spent and what it returned. Every operator here runs paid at a brand you have heard of or built one, from scaling Loop Earplugs to $200M to a $100M Native exit. Ratings and session counts come from real customers.

    How do I book a session?

    Pick the operator whose track record fits your problem, choose a time, and meet over video. Bring your ad account or a specific question, like why CAC is climbing, and you will leave with a clear next step.

    Can they help when my CAC is rising and Meta has stopped working?

    Yes, and it is the most common reason founders book this page. Operators here pull apart your account structure, creative, and offer to find why CAC climbed, then rebuild the testing and scaling system that brings it back down.

    What if my problem is really the creative, not the media?

    Most paid problems trace back to creative. Dara Denney specializes in exactly this: whether your ad creative converts and why, while operators like Alex Lodeweyckx build the high-volume creative systems that let you scale spend in the first place.