Alex Lodeweyckx is recognized as one of the top growth marketers and consultants in the consumer brand industry. He built the marketing engine behind Loop Earplugs' rise to $400M in revenue. As Global Head of Performance Marketing, he wasn't inheriting a playbook, he was writing it. The way he works is simple: remove the guesswork. Most brands make decisions based on opinions. Alex makes them based on data. He deploys thousands of ads and hundreds of influencer campaigns every month — not because more is better, but because volume gives you answers. When you test enough, the right creative finds you. Before Loop, he took Ekster from €20M to €45M in a single year. He's also led international expansion into Japan, South Korea, and Southeast Asia — markets where most Western brands struggle to find traction. If your growth feels stuck, inefficient, or unpredictable, Alex knows where to look. What Alex can help you with: 1. Building a creative testing system that generates real learnings at scale — not just more ads, but better decisions. 2. Scaling a DTC brand from $8M to $200M+ using a disciplined test-and-learn approach. 3. Launching paid acquisition in international markets without burning your budget figuring it out. 4. Structuring a growth team where creative strategy and media buying work together instead of in silos. 5. Auditing your acquisition funnel to find where money is leaking — and fixing it.
Scaled the brand from $8M to $200M in 2 years and managed a 30+ person growth team.
Directed creative-led growth strategies to scale revenue from €20M to €45M in 12 months.
Oversees $300M+ in global ad spend and generates $1B+ in combined revenue for category leaders.
Led high-end performance marketing initiatives for one of the world's most prestigious luxury brands.
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