London Spilker
Director of Paid Media @ HexClad
About
London Spilker | Paid Media Operator | Growth Systems Builder London Spilker leads paid media strategy at HexClad Cookware, where he built the brand’s paid media engine, team, and operating systems from the ground up—now managing and measuring $100M+ in annual ad spend across every major growth channel. Why This Is Different 🧠 - Actively managing $100M+ per year in paid media across: - Paid social (Meta, TikTok, Snapchat, Reddit, Pinterest, YouTube) - App ads (AppLovin) - CTV & linear TV - OOH / DOOH - Retail & Amazon (DSP + Sponsored Ads) - Linear TV sports (CFB, NFL, MLB, NHL, NBA + Super Bowl buys) - 7+ years scaling DTC / ecommerce brands (7, 8, 9, & 10 Figure Brands) - Deep expertise in incrementality testing, MMM, forecasting, and attribution - Full-stack media buying experience across all mainstream channels - Built HexClad’s internal creative org and testing systems—powering 5,000+ creative concepts backed by $100M+ in spend How I Can Help Your Brand Grow 🚀 I help teams fix what’s broken, systemize what works, and scale with confidence: - Design scalable creative testing & reporting frameworks - Integrate data tools + AI for optimization, forecasting, and media mix decisions - Leverage creator content & whitelisting to unlock performance gains - Expand top-of-funnel reach efficiently through creative + channel strategy & expansion - Eliminate manual reporting and empower internal or agency teams Every call is tactical, operator-led, and focused on providing actionable insights for growth. Tooling Stack (Hands-On Experience) 🔍 - Northbeam — MTA + MMM - Motion — Creative analytics & reporting - Prescient — Media mix modeling - Haus — Geo-holdout & incrementality testing (50+ tests launched) Free Resources (Built In-House) 🎁 Available via DM or strategy call - Creative Testing Calendar: Track testing sprints, concepts, and performance in a simple, proven system - Forecasting Tracker: Forecast spend, revenue, and media mix with daily granularity (3-click setup) Book a Call Pressure-test your paid media against systems against $500M+ in ad spend.
Experience
Vice President of Marketing
Evergreen Research & Marketing, Apr 2019 - Jul 2020
Founder
Hiii Power LLC, Aug 2020 - Mar 2022
Director of Paid Media
HexClad Cookware, Feb 2023 - Present
5.0
Maximilian S
I had a great call with London! We dove deep into the weeds of marketing and customer research. He's clearly very knowledgeable and offered practical advice we could implement immediately. Highly recommended!
Lennart V
Insane knowledge and REALLY put me on the right track !!!!
Serge F