London Spilker

Director of Paid Media @ HexClad

Super Mentor5.0(3 reviews)20+sessions

I help fast‑growing DTC brands implement paid media frameworks that are backed by $100M+ in annual spend.

Expertise

Paid Media Strategy
Creative Testing
Performance Marketing
Influencer UGC
Funnel Optimization
Paid media
Applovin
Northbeam

London Spilker’s Biography

London Spilker | Paid Media Operator | Growth Systems Builder | AI Operator London Spilker leads paid media strategy at HexClad Cookware, where he built the brand’s paid media engine, team, and operating systems from the ground up—now managing and measuring $100M+ in annual ad spend across every major growth channel. Why This Is Different 🧠 - Actively managing $100M+ per year in paid media across: - Paid social (Meta, TikTok, Snapchat, Reddit, Pinterest, YouTube) - App ads (AppLovin) - CTV & linear TV - OOH / DOOH - Retail & Amazon (DSP + Sponsored Ads) - Linear TV sports (CFB, NFL, MLB, NHL, NBA + Super Bowl buys) - 7+ years scaling DTC / ecommerce brands (7, 8, 9, & 10 Figure Brands) - Deep expertise in incrementality testing, MMM, forecasting, and attribution - Full-stack media buying experience across all mainstream channels - Built HexClad’s internal creative org and testing systems—powering 5,000+ creative concepts backed by $100M+ in spend How I Can Help Your Brand Grow 🚀 I help teams fix what’s broken, systemize what works, and scale with confidence: - Design scalable creative testing & reporting frameworks - Integrate data tools + AI for optimization, forecasting, and media mix decisions - Leverage creator content & whitelisting to unlock performance gains - Expand top-of-funnel reach efficiently through creative + channel strategy & expansion - Eliminate manual reporting and empower internal or agency teams Every call is tactical, operator-led, and focused on providing actionable insights for growth. Tooling Stack (Hands-On Experience) 🔍 - Northbeam — MTA + MMM - Motion — Creative analytics & reporting - Prescient — Media mix modeling - Haus — Geo-holdout & incrementality testing (50+ tests launched) Free Resources (Built In-House) 🎁 Available via DM or strategy call - Creative Testing Calendar: Track testing sprints, concepts, and performance in a simple, proven system - Forecasting Tracker: Forecast spend, revenue, and media mix with daily granularity (3-click setup) Book a Call Pressure-test your paid media against systems against $500M+ in ad spend.

Client Testimonials

5.0· 3 reviews

Maximilian S

I had a great call with London! We dove deep into the weeds of marketing and customer research. He's clearly very knowledgeable and offered practical advice we could implement immediately. Highly recommended!

Lennart V

Insane knowledge and REALLY put me on the right track !!!!

Serge F

Experience

Vice President of Marketing

Evergreen Research & Marketing, Apr 2019 - Jul 2020

Founder

Hiii Power LLC, Aug 2020 - Mar 2022

Director of Paid Media

HexClad Cookware, Feb 2023 - Present

Publications

“Creative Testing Calendar”

From x.com

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Code of Conduct

No Pitching

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From$360/ session