Nick Shackelford
Paid media and creative operator, agency founder
These operators run paid creative for real brands, mostly DTC and ecommerce, the stage where guessing on creative stops being affordable.
About MentorPass
The list
Ranked by sessions, ratings, and what they've actually shipped. The top of this list has run creative for brands you've heard of.
Paid media and creative operator, agency founder
Nick has run 550+ sessions on MentorPass at a 4.99 rating, more than anyone else on this list. His background is paid media, creative, and agency work across subscription and CPG. Founders book him to pick apart what's working in the account and say specifically what to do next.
Sound familiar?
The problems founders bring our creative production operators — and what they walk away with.
Help me stop guessing on creative.
A clear read on which hooks and angles to test, why they should work, and what the success rate needs to be before you scale.
Winners feel random rather than repeatable. Only 10% of what we test spends.
The scope
The work our creative production operators take on, from first call to ongoing.
A teardown of your current ads and account structure with specific reasons each piece is or isn't working.
A system for what to test, what to track, and how to iterate fast so winners become repeatable.
New angles and creative directions to break the ceiling when your current styles fatigue.
A codified production process you can outsource to an agency or run with a lean team without losing quality.
A content calendar, creator pipeline, and authentic hooks built around your campaign dates.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A creative strategy consultant owns the thinking behind your ads. Not the editing, the thinking: the positioning, the angles, the hooks, and the testing system that tells you which of them deserve budget. Good creative is the single biggest lever in paid social right now, and most brands are guessing at it. The job is to replace the guessing with a process.
In practice that means a few things. Tearing down your current ad account and saying specifically why each piece works or doesn't. Building a testing framework so winners stop feeling random and start being repeatable. Generating fresh angles when your current styles fatigue, which for high-spending brands happens roughly every 30 days. And lining up what the ad promises with what the landing page delivers, because a mismatch there quietly kills your conversion rate.
Hire an operator, not a portfolio. The question that matters is whether this person has run the account, spent the money, and lived with the results. Someone who founded a creative department, scaled a brand's Meta efficiency, or built an 8-figure DTC business on Facebook and TikTok ads will see things a freelancer can't.
Look for a systems thinker. The brands that win on creative don't get lucky once, they build a testing engine: what to track, how to iterate, what success rate is good enough to scale. Ask how they'd structure your testing on your budget. The answer tells you a lot.
And look for someone close to the platforms today. Meta, TikTok, and the rest change fast, and advice from two years ago can quietly hurt you. The operators worth your time are still doing the work daily.
Most creative help comes packaged as an agency retainer or a full-time hire, both expensive and slow to start. MentorPass lets you book a real operator for a single session and get a specific plan you can run this week. Most of the founders these consultants work with are ecommerce, the stage where creative starts to make or break the spend. You book by the session, you pay per call, and you come back when you hit the next problem. No retainer, no minimum, just the operator who has already solved the thing you're stuck on.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Luka was awesome and so valuable! He's given us specific insight into every aspect of our funnel with his recommendations on what to do next. He broke down complex ideas into simple and clear frameworks for us to take into our business and implement that same day. His feedback was high level all the way to the details of what to do on the PDP. It was time very well spent!
Why MentorPass
When you need creative production help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They own the thinking behind the ads: positioning, angles, hooks, and a testing system that tells you what to scale. The best ones connect creative to the account, so the work ties back to spend and returns instead of stopping at pretty assets.
You book by the session, usually 30 or 60 minutes, and pay per call. There's no retainer and no agency minimum. Most founders start with one session to get a read, then book again when they hit the next problem.
They're ranked by real sessions, ratings, and track record. Nick has run 550+ sessions at 4.99, Ash 200+ at 4.98. The rest are operators who built or scaled the brands in their headlines, not freelancers selling time.
Related capabilities
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Co-Founder & CMO at Obvi
Ash built Obvi into an 8-figure brand on Facebook, Instagram, and TikTok ads, and he's still doing the work daily. He'll pick apart your ad account structure, tell you why it isn't working, and hand you a test-to-scale plan for creative, offer, and landing page. Reviews call his advice the most specific they've gotten.
Organic social and influencer lead: Graza, Canopy, Frida Baby
Kendall ran organic social and influencer for Graza, Canopy, and Frida Baby. She turns rambling, half-formed ideas into a granular organic and paid social strategy, and gets brands into the hands of the right creators. One founder said she distilled two sessions of notes into an actionable plan that generates revenue.
Founder of CreativeRx, prev. founded the creative dept at HexClad
Joanna founded the creative department at HexClad and scaled Meta efficiency 44% and YouTube 293% year over year. She now runs CreativeRx, building paid creative systems for True Classic, birddogs, and WaterBoy. Book her when you need creative that's built as a system, not a one-off.
Social ads and DTC growth advisor
Barry advises DTC brands, startups, and agencies on social ads and growth. He's built around solving the hard problems, the ones where the obvious fixes already failed. Bring him the account that's stuck and the angles that have stopped working.
CMO at True Sea Moss, prev. Director of Advertising at Ryze Superfoods
Luka scaled True Sea Moss 7x in a year and ran advertising at Ryze Superfoods before that. He's a DTC operator who's done the scaling recently, on consumer brands at the revenue stage most of this audience is in. Useful when you need someone who's run the playbook, not just studied it.
Co-Founder at Fraggell & Creative OS
Fraser co-founded Fraggell and Creative OS, both built around high-performance ad creative for ecommerce. His focus is the creative that actually carries paid spend. Book him to fix the throughput and quality problem at the same time.
Paid media and creative operator, agency
Rahul has grown his own brands and agency clients on paid media and creative. He likes getting into the mechanics of how a brand grows profitably and applying what worked for his brands to yours. A practical pick for founders who want the performance side and the creative side handled together.
Head of Marketing at True Classic
Bryan runs marketing at True Classic, one of the larger DTC brands in the space, covering paid media, creative strategy, and media mix. He thinks in measurement first, then creative and media. Book him to get the spend, the creative, and the math working together.
A creative testing engine with what to track and how to iterate, so the winners become a pattern you can run again.
Our winners fatigue after about 30 days and we can't consistently crack new angles.
A pipeline of fresh angles and styles, plus a faster way to refresh statics into new ads before fatigue eats your spend.
Bad creative system for output. We don't have a team for creative strategy, video editing, or design.
A codified ad process built around angles and hooks that you can hand to an agency or a small team without losing quality.
There's a mismatch between what the ads promise and what people see on the landing page.
Ad creative and site messaging that line up, especially during promos, so the click actually converts.
We've never focused on organic social and have no framework, just frequent posting.
A real organic strategy with a content calendar and authentic hooks tied to your campaign dates.
Aligning ad promise with site messaging so the traffic you pay for actually converts.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your creative production operator on as an ongoing advisor as you scale.
Joanna brought so much energy and care to our call. I was feeling really stuck with how to look at my ads system from a creative perspective and she shared her methods for looking at the data, making iterations, and where to put my energy into. You could tell she really cares about making an impact. Will be booking again!!
Kendall immediately related to the pain point I have as a founder and gave some thoughtful ways to tackle it. We even ventured into other marketing challenges I hadn't planned on discussing, which was helpful. What I loved most though was our shared values when it came to health, fitness, and marketing making for a great conversation.
It was so awesome speaking w/ Nick. In 10 minutes, he affirmed everything I had been thinking, not only by gut, but also by personal experience. It's always amazing to align so well with people while you're working through something big to get that devil off your shoulder. 12/10 would recommend speaking to him if you're in the agency/brand space and need to A<>B test.
| Who you actually get | Top 1% creative production operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Yes, this is one of the most common reasons people book. They'll build a pipeline of new angles and styles and show you how to refresh winning statics into new ads before fatigue drains your spend.
That's most of the people who book. They'll codify a production process around angles and hooks that you can hand to an agency or run with one or two people, so output stops being the bottleneck.
Yes, and many founders do. A first session gets the read; later sessions go deeper as your account changes. Several reviewers booked a second and third call once the first one paid off.