Alex Uruchurtu
Fmr. CPO at Dr. Squatch (acquired by Unilever for $1.5B)
Formulation, sourcing, prototyping, quality. Most of these operators built physical products in CPG, where shoes and supplements are the hardest things to manufacture and the easiest to get wrong.
About MentorPass
The list
Ranked by what they built, not what they consult on. The lead operator ran product at Dr. Squatch through its $1.5B Unilever acquisition. The rest have shipped formulas, sourced factories, and passed compliance for real brands.
Fmr. CPO at Dr. Squatch (acquired by Unilever for $1.5B)
Alex ran product at Dr. Squatch from an early-stage brand through multiple acquisitions, ending with Unilever in 2025. He has scaled product strategy and execution at the level most founders are aiming for. Good when you need someone who has taken a CPG product line from scrappy to acquired and can tell you which calls actually mattered.
Sound familiar?
The problems founders bring our product development / r&d operators — and what they walk away with.
I'm completely new to product development. My background isn't in manufacturing, chemistry, or DTC ecommerce.
A clear path from where you are to a product, with an operator who has done the manufacturing and chemistry steps you haven't.
Product creation and quality: never done it before.
The scope
The work our product development / r&d operators take on, from first call to ongoing.
Decide what to build, in what order, and how each product fits the brand you are building.
Develop the formula, choose suppliers, and avoid the formulation and sourcing mistakes brands make entering a new market.
Move from idea to a small, working product you can put in front of real users and iterate on.
Build the quality and compliance checks that protect your supply chain and reputation as you scale.
Take a product from prototype to repeatable production without quality slipping along the way.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A product development consultant helps you take a product from an idea to something you can manufacture, pass compliance on, and sell. For physical products, that is harder than it sounds. As one operator on this list puts it, shoes are the most complex type of product to manufacture, and supplements and beauty are not far behind. Formula, suppliers, prototyping, quality, and the order you do them in all decide whether the launch works.
The work spans strategy and execution. On the strategy side: deciding what to build, validating the concept with real users, and shaping how each product fits the brand. On the execution side: developing the formula, sourcing and choosing factories, prototyping, scaling production, and standing up the quality and compliance checks that protect your supply chain. A good one also tells you what to keep in-house and what to hand to a chemist, an agency, or a manufacturer. Often the most valuable hour is the one that stops you from picking the wrong supplier or skipping a compliance step that turns into a recall.
Hire someone who has shipped a product in your category, not just advised on one. Ask what they personally built and scaled, and whether they have lived the messy parts: a failed formulation, a factory that missed spec, a regulator's questions. Category matters. Supplements, beauty, food, and apparel each have their own sourcing maps and rules, and a generalist will miss the nuances, like the difference between running powder formulations and ready-to-drink cans. Look for specific, direct advice over reassurance. The founders who get the most value say their consultant did not sugarcoat anything and broke down the realities so they finally clicked.
MentorPass connects you directly with operators who have built and sold real products, not career consultants. The lead for this capability ran product at Dr. Squatch through its $1.5B acquisition by Unilever. Others run a beauty formulation lab, a global sourcing practice, a CPG quality and compliance firm, and their own consumer brands. Most of the demand here comes from DTC and CPG founders, which is exactly who these operators have worked with. You book the person you want, get advice applied to your product, and come back as it moves from concept to launch. No retainer, no agency markup, just time with someone who has already done what you are trying to do.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
I had an incredible call with Ben. He didn’t sugarcoat anything, and broke down the realities of product development, manufacturing, and e-commerce in a way that made everything click. What stood out most was how specific and experienced his advice was. Ben’s been in the trenches, he’s built a real uber successful brand, scaled it, and knows exactly what mistakes first-time founders make so I appreciated his candor, time and advice. Highly recommend
Why MentorPass
When you need product development / r&d help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They help you go from idea to a product you can sell. That covers strategy, formulation, sourcing and manufacturing, prototyping, quality and compliance, and the call on which steps to do yourself versus hand to a partner. On MentorPass it is one-on-one, applied to your product, not a generic course.
You book sessions with the operator you want. There is no agency retainer and no long contract. You pay for the time, get the specific advice, and book again when you need it.
They are operators who built and shipped real products. The lead ran product at Dr. Squatch through its $1.5B Unilever acquisition. Others run a beauty lab, a sourcing practice, a CPG compliance firm, and their own consumer brands. Ratings and reviews come from founders who actually booked them.
Related capabilities
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Founder + CEO, Cosmos Labs
Mary runs Cosmos Labs and helps CPG brands develop products and scale production. Founders book her for manufacturing, operations, and ingredient sourcing, then come back for a second session. Bring her a formula or a supply chain problem and you leave with a plan you can act on.
Sourcing & manufacturing expert (@thesourcingguy)
Isaac consults on global sourcing, manufacturing, and supply chain. Founders call out the specific sourcing tactics he shares and the factory knowledge behind them. Best for the part of product development where you are choosing suppliers and trying not to make the mistakes that sink first-time brands.
CPG quality & compliance expert, CEO at Qualitas (ex-MaryRuth's, doTERRA)
Nate spent 15+ years in CPG quality and compliance, including MaryRuth's and doTERRA, and now runs Qualitas. He protects supply chains and reputations through quality and compliance work. Founders use him to understand exactly how to reduce regulatory risk before it becomes a recall.
CEO and Founder, Clean Skin Club
Ben built Clean Skin Club into a real consumer brand across online and retail. Founders describe his advice as specific and unsugarcoated: he breaks down product development, manufacturing, and ecommerce in a way that makes the realities click. One called it the most valuable call they had in five years of business. Strong on US market entry and the mistakes first-time founders make.
Founder, KS2 Consulting and @doozypots
Kirsten is an R&D and product development leader for CPG brands and the founder of doozypots. She works across ideation, market research, and product design. Good early, when you are moving from concept toward a product you can actually test with customers.
A quality and compliance plan that protects your supply chain before a defect or a regulator finds it first.
I want advice on how to find and choose a chemist to help me through the process as my product line grows.
A clear view of when to formulate on your own versus hire a cosmetic chemist, and how to vet the partner you pick.
I need to move from concept to a small, working product that can be tested with real users.
A validated MVP in customers' hands, with feedback feeding the next version instead of guesswork.
I want recommendations on agencies or how to hire for product development, like sunscreen or natural foods.
A sourcing and partner shortlist from someone who knows which factories and agencies actually deliver in your category.
I'm new in ecom operations and need someone to pressure-test and guide my ideas.
Your plan stress-tested by an operator who has shipped products and can tell you where it breaks.
Figure out which roles to contract or hire, including when to bring on a chemist or a product lead.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your product development / r&d operator on as an ongoing advisor as you scale.
I recently had the chance to be mentored by Isaac, and it was amazing. Isaac provided so much value and insight that really helped me grow my fashion industrie knowledge. What I loved most was the little golden nugget of sourcing that Isaac shared. Overall, Isaac is a fantastic mentor who genuinely cares about your success. If you're looking to level up your skills and reach your goals, I highly recommend getting inspired by him.
I had an absolutely great session with Mary. Mary is a wealth of knowledge for all things manufacturing, operations and ingredient sourcing. She is also extremely helpful and easy to talk to. I'll be booking a second session very soon!
Nate is a true industry expert in CPG quality and compliance. His specific, actionable advice helped us understand exactly how to protect our supply chain and reduce regulatory risk
| Who you actually get | Top 1% product development / r&d operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Yes. Many founders book a first session and come back as the product moves from concept to launch. Several of these operators have 20+ sessions, so repeat work is normal.
Yes, and it is one of the most common reasons founders book. People come in with no background in manufacturing or chemistry and use these sessions to find a chemist, choose suppliers, and avoid the formulation and sourcing mistakes that sink first-time brands.
Yes. Quality and compliance is its own discipline, especially in supplements and beauty. You can work with an operator who has spent 15+ years protecting CPG supply chains from regulatory risk and recalls.