Kendall Dickieson
Organic social and influencer lead for Graza, Canopy, and Frida Baby
These are operators who ran social for brands you know: Graza, Canopy, Frida Baby, Airbnb, C4 Energy. Book one to build a content engine that earns reach instead of renting it.
About MentorPass
The list
Ranked by what they actually built and how founders rate them. Start with Kendall, who has run 100+ sessions at a 4.96 average. Then pick the operator whose brands look most like yours.
Organic social and influencer lead for Graza, Canopy, and Frida Baby
Kendall built the organic social and creator playbooks behind Graza, Canopy, and Frida Baby, the DTC brands most of your competitors are studying. On MentorPass she has run 100+ sessions at a 4.96 rating, the highest volume on this list by a wide margin. Founders book her to turn rambling content ideas into a granular organic and paid social strategy, then walk out with a list they can ship that week.
Sound familiar?
The problems founders bring our organic social marketing operators — and what they walk away with.
Everything runs through Meta ads. Zero organic posts.
A daily posting rhythm that compounds reach you own, so growth no longer stops the day you pause spend.
We post regularly, but it's not built around a disciplined, repeatable system or quarterly narrative.
The scope
The work our organic social marketing operators take on, from first call to ongoing.
A channel plan across TikTok, Instagram, and wherever your audience is this quarter, tied to a quarterly narrative.
A repeatable posting system with formats, hooks, and a calendar your team can run without you.
Sourcing vetted creators, running a creator day, and structuring deals so you stop guessing on influencer spend.
What to make for the current TikTok and Reels algorithm, including creator-led versus brand-led content calls.
Turning followers into a community that shows up, comments, and brings their friends.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
An organic social marketing consultant builds the system that earns attention without paying for every impression. That means a channel strategy across TikTok, Instagram, and wherever your audience is this quarter, a content engine with formats and a calendar your team can run, a creator or influencer program, and a simple way to measure whether reach is actually growing. The good ones do not hand you a deck. They take your loose ideas and turn them into a granular plan you can ship that week, which is exactly how founders describe the best sessions on MentorPass.
Most brands arrive in one of two states. Either everything runs through Meta ads with zero organic posts, or they post regularly but with no disciplined, repeatable system or quarterly narrative. A consultant closes that gap. They size the content engine to your real volume and audience instead of borrowing a playbook from a brand that looks nothing like yours.
Hire the operator, not the resume. Look for someone who has run organic social inside a brand and can point to what they built. On this roster that means Kendall Dickieson, who led organic and influencer for Graza, Canopy, and Frida Baby, or Cosette Rinab, who has grown accounts to millions of followers for brands including Airbnb, or Kevin Graham, who runs social at C4 Energy and Manscaped.
Then check fit. A wellness brand expanding into influencer wants Eric Hinman, who advises from both the creator and brand side. A founder who needs content tied to distribution and partnerships wants Mark Mastrandrea, who built Ikonick to eight figures. Match the brand they grew to the brand you are growing.
Finally, look at proof you can verify. Session count and rating are public here. Kendall has run 100+ sessions at a 4.96 average, the kind of volume that tells you the advice holds up across many different brands.
You book working operators by the session, so you pay for the time you use rather than signing an agency retainer to learn what you should test. Founders come in with a half-hour agenda and leave with a list full of things to implement, often booking a second session before the first one ends. For organic social, where the algorithm shifts every quarter and the right answer depends on your audience, that direct line to someone who runs the channel for real brands is worth more than another strategy document.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Kendall immediately related to the pain point I have as a founder and gave some thoughtful ways to tackle it. We even ventured into other marketing challenges I hadn't planned on discussing, which was helpful. What I loved most though was our shared values when it came to health, fitness, and marketing making for a great conversation.
Why MentorPass
When you need organic social marketing help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They build the system behind your social, not just post for you. Expect a channel strategy, a content engine with a calendar and formats, a creator or influencer plan, and a clear way to measure organic reach. The best ones turn loose ideas into a list you can ship the same week.
You book by the session, so you pay for the time you use instead of a monthly retainer. Many founders start with one strategy session, leave with a concrete plan, and rebook only when they hit the next decision.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Founder of MarketingExamined.com, ex-Gumroad and HubSpot
Alex ran marketing inside Gumroad, Kollective, and HubSpot before founding MarketingExamined.com, where he publishes the breakdowns operators actually read. He works in social, marketing strategy, and community. Book him when you want a strategist who has built an audience from zero and can tell you which moves are signal and which are noise.
Content strategist for brands including Airbnb
Cosette builds content that grows accounts to millions of followers and has done it for brands including Airbnb. Founders leave her sessions with TikTok content to test, a creator group to tap, and a concrete plan to run a creator day. She is the right call when the goal is reach on short-form video and you want a creator-led approach, not a brand-led one.
Co-founder and CEO of Ikonick, host of Open Residency
Mark built Ikonick to eight figures and grew its social distribution while securing major global licenses, so he has run content as a growth channel under real revenue pressure. He hosts Open Residency, where he interviews top operators on the frameworks that move businesses. Book him for high-level content strategy that gets tactical fast, plus the partnership and distribution angle most social consultants miss.
Content creator and brand builder in health and wellness
Eric sits on both sides of the table: a content creator himself and a brand builder who connects companies with vetted creators and ambassador teams. Founders describe him as a player-coach on influencer, giving advice as the creator and from the brand side at once. Talk to him before you spend thousands on influencer marketing, especially if you are a wellness brand expanding into a new channel.
Social lead at C4 Energy and Manscaped
Kevin runs social for C4 Energy and Manscaped, two brands that win attention through education and entertainment rather than polish. He pairs social strategy with copywriting, so the hooks and the calendar come from the same person. Book him when your content is consistent but not stopping the scroll.
A content engine with a quarterly narrative and a repeatable cadence, so output stops depending on whoever has time that week.
I'd also like to learn more about what we can do on organic social. I have never really focused on that part.
A clear first 90 days of organic social: what to post, where, and how to read whether it is working.
Focused primarily on paid to grow. We have not had someone in this role before and want to explore how to use this to grow our reach.
An organic channel that pulls its own weight on reach, run by someone who has owned the function before.
Started a Discord and weekly calls, but not getting great attendance yet.
A community people show up for, built around content and creators instead of empty calendar invites.
What does a realistic content engine look like for a brand with our volume and our demographic?
A content engine sized to your audience and your team, not a generic playbook borrowed from a brand that looks nothing like yours.
The few metrics that matter for organic reach and engagement, and how to read them week to week.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your organic social marketing operator on as an ongoing advisor as you scale.
It was really get to speak with Eric last week who is almost like a player-coach when it comes to influencer. He was able to give me advice both as the creator, and from the brand perspective, and really opened my eyes to how to think about expanding into this new channel the right way. I would recommend any founder speak with Eric before dropping thousands of dollars on influencer marketing, it's worth it to know what NOT to do alone - but he also shares a ton of opportunities and ideas as well.
Amazing advice on growing tik tok presence -- with actionable next steps. Even coordinated a meetup in LA. Lots of discussion on how to execute a creator day to get creators excited about your brand. Talked about Dream Pop case study. Connected to a solid group of creators, and very good ideas around content to test out on our tik tok channel!
Mark gave me incredibly specific advice, resources, and introductions to help me achieve my goals. He's a content killer - he gave great high-level, strategic advice and was also able to get super tactical. Will be continuing to work him him as an advisor on MentroPass.
| Who you actually get | Top 1% organic social marketing operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Every mentor here has run social for real brands, and you can see their session count and rating before you book. Kendall, for example, has 100+ sessions at 4.96. We rank by track record and how founders actually rate the help.
Yes. Several buyers come in with everything running through Meta ads and zero organic posts. A consultant maps the first 90 days of organic so you build reach you own, without abandoning the paid that already works.
Most do. Cosette runs creator days and connects brands to creator groups, and Eric advises from both the creator and brand side so you stop spending thousands on influencer marketing without a plan.
Either. Plenty of founders book a single session to unblock a decision. Others rebook as an advisor through the quarter as they roll out the content engine. Reviews here are full of people saying it was not their last session.