Nick Shackelford
Paid media and CPG operator, 550+ MentorPass sessions
Most of these operators come from DTC and ecommerce. They know where the hidden B2B revenue sits and how to go get it.
About MentorPass
The list
Ranked by sessions, ratings, and depth in B2B and partnerships. Start with the operator whose track record matches the deal you are trying to land.
Paid media and CPG operator, 550+ MentorPass sessions
Nick has run 550+ sessions on MentorPass at a 4.99 rating, more than any operator in this category. He works across paid media, creative, agency, and subscription CPG, and founders book him to pressure-test partnership bets and find the next channel. He gets specific fast: founders leave with the actual move, not a framework.
Sound familiar?
The problems founders bring our partnerships & b2b operators — and what they walk away with.
Breaking through to top decision makers is the wall we keep hitting.
A targeted outbound motion that books meetings with the executives who can actually say yes.
My biggest obstacle is lead-gen and I do not know the most efficient way to build pipeline.
The scope
The work our partnerships & b2b operators take on, from first call to ongoing.
Stand up a B2B or wholesale program inside a DTC business, from offer to first deals.
Build a partner program and a network of agencies, tech partners, and operators with access to your buyers.
Design the outreach, sequencing, and messaging that get meetings with executive decision makers.
Build a prospecting system that turns top-of-funnel into predictable, scalable pipeline.
Hire and structure an SDR or sales team and install the systems that scale past founder-led selling.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A B2B and partnerships consultant helps you find and close revenue that does not come from your usual buyer. That can mean opening a wholesale channel inside a DTC business, launching a partner program with agencies and tech partners, or building the outbound motion that gets you meetings with enterprise decision makers. The work is part strategy and part execution: deciding which channel is worth the effort, then building the offer, the target list, and the sales system that turns it into pipeline.
The problems founders bring are consistent. Breaking through to top decision makers. Lead generation that has stalled. A B2B reseller market they avoided to protect the brand. Two audiences, DTC and wholesale, whose strategies keep colliding. A good consultant has solved these before and tells you the specific move, not a framework to go figure it out.
Look for someone who has built the exact motion you need, not someone who has read about it. If you are launching a B2B program, you want an operator who has launched one. If you need enterprise meetings, you want someone who sells into enterprise now. Channel partnerships, licensing, and SDR pipeline are different skills, so match the operator to the deal in front of you.
Check for proof. Sessions, ratings, and reviews tell you whether founders come back. The operators here come from places like Gorgias, Miro, and Level Access, and several have run hundreds of sessions at near-perfect ratings. That repeat rate is the signal that matters.
Most founders here run DTC and ecommerce businesses, which is exactly where hidden B2B revenue tends to sit: the gym, the med spa, the retreat, the practitioner who would buy in volume. The operators on this page have lived that crossover. They have opened wholesale channels, built partner networks, and sold into enterprise, and they have done it for real companies.
You book by the session. Start with one call to get a specific read on your situation, then book again when you need it. No retainer, no agency markup, just time with an operator who has closed the kind of deal you are trying to close. When you have early traction and need a repeatable motion instead of founder-led one-offs, that direct access is what moves you forward.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
It was so awesome speaking w/ Nick. In 10 minutes, he affirmed everything I had been thinking, not only by gut, but also by personal experience. It's always amazing to align so well with people while you're working through something big to get that devil off your shoulder. 12/10 would recommend speaking to him if you're in the agency/brand space and need to A<>B test.
Why MentorPass
When you need partnerships & b2b help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
You book by the session, not on a retainer. You pay per call, so you can start with one conversation to test fit before committing to ongoing work. Rates vary by operator and show on each profile.
Pick the operator whose track record matches your deal, choose a time, and book. Most founders start with one call to get a specific read on their situation, then book again when they need it.
Every operator here has built the thing they advise on, at companies like Gorgias, Miro, and Level Access. You can see their sessions, ratings, and reviews on each profile before you book.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
SaaS Partnerships Consultant, previously at Gorgias
Nicole built partnerships at Gorgias, the ecommerce help desk used by tens of thousands of Shopify brands, so she has lived the agency and tech partner side of the table. She advises on business development and partnerships motions. Useful if you are launching a partner program or building a network of agencies and tech partners.
Enterprise Software Sales at Miro, PLG sales expert
Mark sells enterprise software at Miro and knows how to get meetings with executives, which is the wall most founders hit. He runs high-touch outbound and product-led sales motions. Book him when you need to break through to top decision makers or design an outbound motion that actually books meetings.
Licensing and consumer products, 10+ years with Fortune 500 and global brands
Jessica has spent over 10 years in licensing and consumer products, working with Fortune 500 companies, global sports brands, and entertainment organizations to launch products that generated millions in revenue. She builds partnerships, grows product lines, and drives retail success. The right call if your B2B play runs through licensing, branding, or retail partners.
VP of Global Sales Development at Level Access
Justin runs global sales development at Level Access and builds prospecting motions from the ground up. He designs the team, systems, and strategy that turn top-of-funnel chaos into predictable pipeline. Ideal if you are launching your first SDR motion, building pipeline from zero, or ready to scale outbound.
Startup sales mentor, scales revenue from $100K to $1M+
DeWayne helps early-stage companies build scalable sales processes and grow revenue from $100K to $1M+. He focuses on the sales systems that hold up as you add headcount. Book him when you have early traction and need a repeatable motion instead of founder-led one-offs.
Co-Founder at Legends
Chip co-founded Legends and helps consumer brand founders scale through storytelling, strategic partnerships, and product development. He works at the intersection of brand and dealmaking. A fit when your partnerships depend on the brand carrying weight in the room.
9-Figure Founder and CEO at Flerish Hydration, MBA
Meghan is a 9-figure founder and CEO of Flerish Hydration, and a top recurring mentor on MentorPass with 250+ sessions at a 4.97 rating. She coaches founders on scaling fast with bold leadership and high-performing teams. Founders book her to get exit-ready and to think through the partnership and growth bets that change the valuation.
B2B SaaS sales, 15+ years
Nate has sold B2B SaaS for over 15 years and focuses on helping B2B companies grow revenue. He works the operations and business development side of the motion. A practical call when you are stepping into the enterprise world and need someone who has done it across cycles.
A prospecting system that turns top-of-funnel chaos into predictable, repeatable pipeline.
We resisted the B2B reseller market to protect the brand and never found a way to make it work.
A B2B and wholesale strategy that adds revenue without cheapening the brand.
We serve two audiences, direct-to-consumer and wholesale to practitioners, and the strategies keep colliding.
Distinct go-to-market for DTC and B2B, so each channel gets the offer and motion it needs.
We want to launch a B2B program and step into the enterprise world but have never run that motion.
A B2B launch plan with the offer, target list, and outreach built for enterprise buyers.
We need to forge partnerships across agencies and tech partners but have no network to start from.
A partner program and a network of operators, agencies, and tech partners with real access to your buyers.
Separate go-to-market for direct-to-consumer and wholesale clients so neither channel drags the other.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your partnerships & b2b operator on as an ongoing advisor as you scale.
Meghan blew my mind, I almost got a little shy by it. Had different calls now but this one was by far most valuable call for me! Good knowledge, motivation, deep questions and threads warnings for a starting fashion entrepreneur. Meghan gave me some food for thinking. Will be back for sure, just need a little more preparation. Thank you!
Had a really engaging and beneficial conversation with DeWayne on my very first session. He's very eager to lend a hand and provide insights. Looking forward to connecting again soon.
Loved meeting with her. Super knowledgeable. Booking another call!
| Who you actually get | Top 1% partnerships & b2b operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Yes. Many founders book the same operator monthly to work through partnership bets and pipeline as they evolve. The top mentors here have hundreds of repeat sessions for that reason.
Usually, yes. The most common play we see is a DTC brand opening a wholesale or B2B channel: selling to gyms, med spas, retreats, or practitioners. A consultant helps you find that revenue without cheapening the consumer brand.
Yes. Breaking through to top decision makers is the most common problem founders bring here. Operators like Mark Wilkinson and Justin Otley build the outbound motion and messaging that book those meetings.