Aaron Paul
DTC growth and partnerships operator, 70+ MentorPass sessions
Operators who run creator and affiliate channels for DTC brands. One has driven over $1 billion in sales on a pure performance model. Most of our buyers are $1M to $100M ecommerce brands.
About MentorPass
The list
Ranked by real sessions and ratings on MentorPass, not self-reported credentials. Every operator below has built a creator or affiliate program that paid out.
DTC growth and partnerships operator, 70+ MentorPass sessions
Aaron helps DTC brands acquire customers at scale through partnership and affiliate strategies. He has run more than 70 sessions on MentorPass at a perfect rating, and buyers come back for the same reason: specific tactics, cheat codes, and reference material they can ship the next day. If you want to know how to maximize affiliate revenue, start here.
Sound familiar?
The problems founders bring our influencer / affiliate marketing operators — and what they walk away with.
We'd like to work with influencers, we just don't know how.
A repeatable framework for sourcing, briefing, and paying creators, so influencer marketing stops being guesswork.
Where do you find creators who are good on camera but aren't influencers with high price tags?
The scope
The work our influencer / affiliate marketing operators take on, from first call to ongoing.
Turn ad hoc creator outreach into a documented strategy with sourcing, briefing, and measurement built in.
Set up the platform, recruit publishers, and structure payouts so affiliate drives net new customers profitably.
Find on-camera talent and micro-influencers before their rates spike, instead of overpaying for one big name.
Run creator content as whitelisted ads to lower CPM and lift conversion against brand-led creative.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
An influencer and affiliate marketing consultant builds the systems that turn creators and partners into a real acquisition channel. The work splits two ways. On the influencer side, it's sourcing creators, briefing them, negotiating rates, and increasingly, whitelisting their content into paid ads that lower CPM and convert better than brand-led creative. On the affiliate side, it's standing up a platform, recruiting publishers, and structuring payouts so partners drive net new customers instead of skimming sales you'd have made anyway. The best operators connect both: a creator who posts organically can also become a paid partner and a whitelisted ad source.
They replace guesswork with a framework. Most brands we see have dabbled in influencers with "not much strategy behind it" and want an actual system: how to find on-camera talent who aren't priced like celebrities, how to pay smaller and bigger creators the right way, how to keep output steady when it depends on people you can't control. On affiliate, the goal is usually to turn a channel that took a year to figure out into a predictable monthly revenue number, and for some brands, into their largest channel.
Hire the operator who built a program, not the one who advised on one. Ask what they actually ran and what it returned. The people worth your time can name the brands, the model, and the numbers: campaigns for Allbirds, MuteSix, and TRUFF, or over $1 billion in DTC sales on a 100% performance basis. Look for someone who ties creator partnerships to KPIs, so you know what each one is supposed to return before you sign it. And look for someone who'll tell you not to drop six figures on a celebrity if the math points elsewhere.
You book by the session, so you can pull in an operator to set up a channel or unstick one that's stalled, without a retainer. The consultants are ranked by real sessions and ratings, not self-reported titles. Buyers consistently say the same thing: zero time wasted, specific advice, tactics they could ship the next day. Most of the brands asking about this capability are ecommerce, which is exactly where a creator or affiliate program starts to compound.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Eric was super helpful in our calls. Right off the bat, his advice was very strategic where I needed it to be and very tactical when talking about details. He's obviously very experienced and what I appreciated most was his assurance that I was on the right track. He's also very generous with his advice with nothing held back and I really appreciate that.
Why MentorPass
When you need influencer / affiliate marketing help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They build the program, not just the strategy deck. That means sourcing creators, setting up an affiliate platform, structuring payouts, briefing partners, whitelisting content into paid ads, and deciding where each dollar returns the most. On MentorPass you book them by the session, so you can use them to set up a channel or to fix one that's stalled.
You book by the session, not a monthly retainer, so you pay for the exact help you need. Many founders start with a single 30 or 60 minute call to get unstuck, then come back when they hit the next problem. Reviewers regularly say one 30 minute call paid for itself in actionable tactics.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Ecommerce strategy and paid social operator for 8-9 figure brands
Cody helps 8 and 9 figure ecommerce brands acquire customers profitably. His edge is the line between creator content and paid social: how to brief creators, whitelist their content, and turn it into ads that lower CPM and convert. Useful when your influencer spend needs to show up in the acquisition math.
Founder and CEO of an affiliate PR consultancy
Emma runs an affiliate PR consultancy and helps DTC brands scale the affiliate channel with performance PR and quality content partners. She works the seam between earned media and affiliate payouts, where good content partners drive net new customers instead of cannibalizing existing ones. Strong fit if affiliate is meant to become a real channel, not a side experiment.
Influencer marketing for Allbirds, MuteSix, TRUFF, and 100+ brands
Sarah has run influencer campaigns for Allbirds, MuteSix, TRUFF, and over 100 other brands. She builds campaigns around KPIs, so you know going in what each creator partnership is supposed to return. Best for brands that have spent on influencers without a framework and need one that ties to numbers.
Founder of Dreamday, PR and affiliate operator
Lauren founded Dreamday and helps DTC brands grow through performance PR and affiliate marketing. Buyers say she takes the time to understand the business before pointing to the low-hanging fruit, which is exactly what you want from someone setting up or fixing an affiliate program. Practical, fast, and honest about what will actually move revenue.
Co-founder at GiddyUp, President at Grommet, $1B+ in DTC sales
Eric has driven over $1 billion in sales for DTC brands on a 100% performance-based model as co-founder of GiddyUp and President of Grommet. He gets straight to the key issues, gives direction, and tells you when you are on the right track. Few people have run performance partnerships at this scale, and his reviews read like a list of people who booked him again.
A sourcing process that surfaces talented creators before their rates climb, using keyword monitoring and manual discovery.
Is it a good idea to drop 200k to 300k on a big celebrity influencer, or could we get better ROI elsewhere?
A clear read on where each dollar returns, so you spend on whitelisting and micro-influencers instead of one expensive name.
Performance has been poor because it's dependent on creator output, which we cannot control.
Creator relationships and retainers that keep output steady, plus contracts that hold partners to the work.
We don't do any affiliate marketing.
A performance affiliate program with real publishers driving net new customers profitably, not just discount hunters.
We're unable to scale this because of our niche category, and some influencers just take their time.
A program built for the constraints of a niche category, with the right partners and a cadence that doesn't stall.
Set contracts, retainers, and nurture steps that keep creators posting and handle the partners who back out.
Pressure-test a big celebrity spend against micro-influencer and affiliate options before you commit the budget.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your influencer / affiliate marketing operator on as an ongoing advisor as you scale.
Aaron is awesome. He's super sharp, so he gets where you are headed quickly and wastes little time. He asked great questions and could quickly get to the heart of the matter. He has a ton of experience across many different disciplines and sectors, so he has lots of wisdom to draw upon. I loved my time with Aaron and look forward to soon chatting with him. Highly recommend! Thank you, Aaron, for going above and beyond!
Lauren knows her stuff and is eager to help. She took the time to get all the input he needed to understand our business and where we stand today in order to help me uncover low-hanging fruit. I wouldn't hesitate to book time with Lauren. It's well worth it!
We immediately did a deep dive in our current seeding program. He gave us the most actionable insights with the highest lever to pull! Will book another call when we have implemented everything.
| Who you actually get | Top 1% influencer / affiliate marketing operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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They're ranked by real sessions and ratings on MentorPass, not self-reported titles. The operators here have run programs for brands like Allbirds and TRUFF, driven over $1 billion in performance sales, and logged hundreds of sessions at near-perfect ratings. We don't list career consultants who never ran a program.
Pick an operator, choose a time, and book. Most calls happen within days, and you come in with your specific problem so the time goes to direction, not background. Several reviewers note their consultant finished early because the advice was so direct.
That's one of the most common questions buyers bring. The honest answer depends on your category and margins, and these operators will pressure-test a six-figure celebrity spend against micro-influencers, whitelisting, and affiliate before you commit. The goal is the best return, not the biggest name.
Yes. Several operators here have scaled affiliate into a brand's largest channel using performance PR and quality content partners. They'll help you set up the platform, recruit the right publishers, and structure payouts so the channel drives net new customers profitably.