About

As the cofounder of GiddyUp, Eric has built and scaled a Partner Marketing and Ecommerce Tech Platform and Agency that has successfully launched hundreds of campaigns for DTC brands, generating over $1.5 billion in ecommerce sales—all on a 100% performance basis. Founded in 2013, GiddyUp just celebrated its 10th anniversary and has been a profitable, bootstrapped company every single year. In addition to GiddyUp, Eric is the President of Grommet, a DTC Product Discovery Platform that has launched more than 3,000 innovative products since 2008. Grommet's platform has been instrumental in spotlighting household names such as FitBit, Bombas, Bananagrams, SodaStream, PopSockets, and OtterBox. Grommet’s 3 million+ highly engaged, affluent shoppers support small businesses and discover unique products that enhance their lives. With over 20 years of experience, Eric brings a wealth of knowledge and a proven track record of success in the following area: DTC Ecommerce Direct Response Marketing Bootstrapping a Profitable Company Affiliate Marketing Partnerships Creative Strategy Paid Media Go To Market Strategy Publishers/Influencer Strategy Product Development Product Led Growth