Ravi Melwani
VP of Finance and Operations at Obvi
The roster runs finance and ops at real brands, from a VP of Finance at Obvi to the former COO who scaled AG1 past $600M. They build the planning layer under your cash flow, forecast, and raise.
About MentorPass
The list
Ranked by track record and how operators rate them. Each one has owned a real P&L, not just modeled one in a deck.
VP of Finance and Operations at Obvi
Ravi runs finance and ops at Obvi, one of the larger DTC supplement brands. Founders book him to read a real cash flow document and then rebuild it for their own business, line by line. He works the P&L the way an operator does, not a spreadsheet exercise.
Sound familiar?
The problems founders bring our fp&a / financial modeling operators — and what they walk away with.
They forecast demand in Excel. It works, until it doesn't. Then growth stalls and cash flow freezes.
A rolling model that ties demand to cash, so you order stock and hire before the wall, not after it.
We just finished our yearly report. Late, with a lot of hiccups.
The scope
The work our fp&a / financial modeling operators take on, from first call to ongoing.
A connected P&L, balance sheet, and cash flow that acts as a heads-up display for the business.
A 13-week operating window and a longer-term model for scenario planning during growth.
A rolling model that ties acquisition cost and ad spend to stock orders so you stop running out or over-buying.
The numbers, milestones, and storytelling a VC or capital partner expects at your stage.
A proj-versus-actual reporting cadence with COGS and accruals recognized correctly.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
FP&A is the modeling layer underneath every business decision. An FP&A consultant builds and maintains that layer: the three-statement model, the cash flow forecast, the demand and inventory plan, and the reporting that tells you what actually happened versus what you projected. The work is not the spreadsheet. The work is the decision the spreadsheet makes obvious: when to hire, how much stock to order, how long your cash lasts, and whether the next raise is worth the dilution.
Most early brands run this in Excel. It works until it doesn't. Then growth stalls, cash flow freezes, and a winning product stocks out while a slow one ties up the cash. A good FP&A operator gets ahead of that with a rolling model that ties demand to cash, so you see the gap weeks early instead of the day it hits.
Hire someone who has owned a real P&L, not just modeled one in a pitch deck. The difference shows up fast. An operator who ran finance at a scaling DTC brand knows that COGS recognition and shipping accruals are where the books get messy, that a 13-week cash window is for operations and a longer model is for scenario planning, and that demand timing is the real bottleneck in DTC, not the model itself.
Look for specifics in their track record: revenue scaled, a raise closed, an exit run. Ask how they re-forecast off real data without it turning into a mess. Ask what demand planning is right for your size versus what is overkill. The right answer is rarely the most complex one.
MentorPass connects you to operators who have already built the thing you are trying to build. The FP&A roster runs finance and operations at real brands: a VP of Finance at Obvi, the former COO who scaled AG1 past $600M and a $1.2B valuation, a former McKinsey M&A advisor, and fractional CFOs who raise and acquire for a living.
You book by the session, see each operator's track record and rating before you commit, and can get on a call in days. Use one session to unblock a broken forecast or pressure-test a raise, or work with the same person as the model grows with the business. It is peer-to-peer finance help from people who have run the playbook, not a firm billing you to learn on your time.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Ravi was exactly the conversation I needed. I came in trying to pressure-test a business hypothesis in the DTC space and left with the thesis sharpened, the gaps in my thinking named, and a much clearer view of which pieces would land with operators and which wouldn't. What stood out: * He doesn't generalize. When I floated something, he'd give me a real example from his own operations and then push back on the parts that didn't match how mid-market DTC actually behaves. That kind of specificity is rare in a 30-minute call. * He validated the model, not just the problem. A lot of mentors will agree the problem exists; Ravi went further and walked me through which structural pricing/packaging choices would actually feel right to a DTC operator getting pitched — and which ones would get politely ignored. * He gave me honest pushback. When I asked the easy questions, he answered the hard ones. He surfaced reasons a founder wouldn't engage with what I'm building, which was way more useful than another round of affirmation. If you're building anything where DTC operators are the buyer — finance tooling, supply-chain software, vendor-side services — Ravi is one of the highest-signal 30 minutes you can spend. Thanks Ravi.
Why MentorPass
When you need fp&a / financial modeling help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
They build the planning layer under your decisions: the financial model, the cash flow forecast, the demand and inventory plan, and the reporting cadence. The good ones connect the model to operating choices like when to hire, how much stock to order, and how much cash a growth plan will burn.
You book by the session, not on a retainer. A single call can fix a broken forecast or pressure-test a raise. You can keep working with the same operator as often as you need, with no contract.
Every operator on this list has run real finance or operations at a real company, and most carry session counts and ratings from founders who booked them. Ben has 100+ sessions at a perfect rating. Meghan has 250+ at 4.97. You see the track record before you book.
Explore more
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Former COO at AG1
Ben was COO at AG1 through the run to more than $600M in revenue and a $1.2B valuation in four years. He has also scaled Earth Breeze, Sugarfina, and Williams-Sonoma. He connects the model to the operating decisions behind it: demand, inventory, hiring, and the cash those choices consume.
COO at Mad Rabbit Tattoo
Drew is COO at Mad Rabbit Tattoo and spends his time making finance and accounting legible for consumer brands. He is built for the founder staring at COGS recognition and accrual questions who needs them translated into decisions. Strong on the reporting side where most DTC books get messy.
Founder at Atlas Coffee Club
Michael founded Atlas Coffee Club and works the economics of customer acquisition: efficient spend and rising LTV. He ties forecasting to the inputs that actually move it, ad spend, acquisition cost, and repeat rate. Founders leave his calls with changes they implement the same day.
CEO at Flerish Hydration, nine-figure founder
Meghan is a nine-figure founder and one of the most-booked mentors on MentorPass, with 250+ sessions and a 4.97 rating. She helps founders get exit-ready and pressure-test the financial story behind a raise. Sharp on the questions a VC or buyer will ask before you walk into the room.
Co-Founder and CEO at Peak 21, former M&A at McKinsey
Edoardo did M&A at McKinsey and now acquires and runs DTC brands at Peak 21. He helps founders think about an exit, sell secondaries, and prep the company so the numbers hold up under diligence. High-signal and practical: founders book a second call because the first one paid off.
Fractional CFO, acquiring SMBs at Eakin Park Holdings
Justin is a fractional CFO and tech investor acquiring SMBs at Eakin Park Holdings. He helps early and growth-stage companies raise strategic capital and build the financial structure underneath it. He sits on both sides of the table, finance and investment, which is rare.
Co-Founder and Chief Strategy Officer at Baseball Lifestyle 101
Bill co-founded Baseball Lifestyle 101 and turned a content-driven brand into a scaled ecommerce business. He works the growth side of the plan: where revenue comes from and what it takes to compound it. Useful when the model and the go-to-market need to agree.
Investment Banker and M&A Advisor
Mike is an investment banker and M&A advisor who sells consumer brands for a living. He knows what makes a brand's numbers worth a premium and what gets discounted in a deal. Book him when you want a banker's read on valuation, fundraising, and the financials buyers scrutinize.
A reporting cadence that closes on time, with proj-versus-actual you can hand to a board without flinching.
We are raising capital and need our pitch and our numbers to hold up.
A model and a story a VC believes: the metrics, milestones, and forecast they expect at your stage.
P&L discrepancies we can't explain, around COGS recognition and shipping accruals.
Clean books where COGS and accruals are recognized right, so the P&L reflects what the business actually did.
Inventory and stock are the real bottleneck. Growth is only as good as inventory and demand timing.
Demand planning sized to your stage, so you stop stocking out on winners and burning cash on the rest.
We don't know how much cash we need for expansion or when it runs short.
A 13-week cash window for operations plus a longer model for scenario planning, so you see the gap early.
Get the company exit-ready and the financials clean enough to hold up under diligence.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your fp&a / financial modeling operator on as an ongoing advisor as you scale.
I came back for a second call with Edoardo because the first one was very helpful. Did not disappoint. He brings sharp, practical insight without overcomplicating things. The conversation was focused, high-signal, and directly applicable to my context. Left with practical next steps and specifics on what to watch out for
Could not be happier with the call. Within 30 minutes Michael was able to give us actionable advice for changes we can implement ASAP. He understood exactly where we are with the business and we are already implementing his advice. Highly recommend for any brand owner, especially those in the consumable goods space. Will be booking another call with him in a few weeks.
Meghan blew my mind, I almost got a little shy by it. Had different calls now but this one was by far most valuable call for me! Good knowledge, motivation, deep questions and threads warnings for a starting fashion entrepreneur. Meghan gave me some food for thinking. Will be back for sure, just need a little more preparation. Thank you!
| Who you actually get | Top 1% fp&a / financial modeling operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Yes. Several have raised, sold, or advised on capital, including a former McKinsey M&A advisor and a fractional CFO. They help you build the model, hit the metrics and milestones VCs expect at your stage, and prep the numbers for diligence.
Yes. Most FP&A sessions on MentorPass come from ecommerce founders, and the roster includes operators who have run inventory and demand at scale. They build rolling forecasts that tie demand to cash so growth doesn't stall on a stockout.
Yes. Most founders book again. You can run a one-time session to unblock a problem or work with the same operator on an ongoing basis as the model and the business evolve.