Drew Fallon
COO at Mad Rabbit Tattoo
About
Drew Fallon serves as the Chief Operating Officer (COO) of Mad Rabbit Tattoo, a pioneering Los Angeles-based brand dedicated to establishing a new niche in skincare specifically tailored for tattoo maintenance. Under his leadership, the company raised $20m in funding, including a significant $10M Series A funding round, further fueling its mission to provide alternative skincare solutions that keep tattooed skin vibrant and fresh for extended periods, as opposed to commonly available products that may be detrimental to tattooed skin. Prior to his venture with Mad Rabbit, Drew honed his financial acumen as a public equities analyst, specializing in guiding internet companies through the process of going public. Drew, alongside two college buddies, launched Mad Rabbit shortly after their graduation in 2019, setting it on a trajectory that saw the company amass $3 million in annual revenue merely two years later—while initially operating it as a side hustle. On MentorPass, Drew is poised to extend his vast expertise in e-commerce, consumer packaged goods (CPG), and the intersection of ecommerce marketing and finance, offering invaluable insights from both his analytical financial background and the practical experience garnered from steering Mad Rabbit through various phases of growth and funding rounds. Expertise includes: Operational metrics/KPIs, Fundraising Equity & debt, Financial Modeling, contribution margin optimization, Working Capital Planning, Growth marketing, LTV/CAC analysis & forecasting, demand planning, inventory planning