Marketing leadership on demand

Hire a fractional CMO you’ve actually worked with first.

Skip the 6-week search and the blind $8k/mo commitment. Book a 1:1 with a real CMO or head of marketing who's already scaled a brand like yours — then keep them on as your fractional CMO for ongoing coaching when you're ready.

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Fractional CMO
See the roster →
+3

$1.2B

AG1 valuation, scaled by Ben

9-fig

Obvi, True Classic, Native

245

vetted marketing leaders

4.99/5

across 10,000+ sessions

The people who run marketing at the brands in your swipe file — available for a single call.

Learn how the best consumer brands are built

Sound familiar?

The decisions founders bring us when they think they need a CMO.

01CAC climbing

"CAC keeps climbing — we've hit the point where advertising isn't profitable."

The #1 problem founders bring us. Get a marketing leader to read your account and name the lever that actually moves efficiency.

02No strategy

"We don't have a marketing strategy that's actually working."

Stop guessing the channel mix. Have someone who has allocated 7-figure budgets tell you where the next dollar should go.

03First marketing hire

"Do I hire a head of marketing, an agency, or a fractional CMO?"

Get an honest answer from people who have been each one — before you commit to a full-time salary.

How MentorPass works

The easiest way to hire a fractional CMO.

Find your expert, book a call, solve your problem — and keep them on when you’re ready.

  1. 1. Find your expert

    Browse vetted CMOs and heads of marketing, and pick the one who's scaled a brand like yours.

  2. 2. Book a call

    Choose a time and book a 1:1. Your expert reviews your business before you meet.

Everything you need to know about hiring a fractional CMO.

What is a fractional CMO?+

A fractional CMO is a senior marketing leader who runs your marketing part-time — setting strategy, owning the channel mix, structuring the team and allocating budget — for a fraction of the cost of a full-time chief marketing officer. Instead of a $250k+ executive salary, you get experienced leadership on a flexible, ongoing basis.

What does a fractional CMO do?+

A fractional CMO owns the marketing decisions a founder shouldn't be making alone: which channels to scale, why CAC is climbing, how to structure and hire the team, and where the budget should go. Day to day that can mean auditing your paid media, building a growth roadmap, setting up reporting, or coaching a junior team — scoped to what your business needs.

How much does a fractional CMO cost?+

A traditional fractional CMO runs $5,000–$15,000+ per month, usually on a multi-month retainer committed before you’ve ever worked together. On MentorPass you start with a single 1:1 — the price of one call — and only set up an ongoing coaching retainer with the same operator if it’s a fit. You try the relationship before you scale it.

When should you hire a fractional CMO?+

Don't take our word for it. Hear from the operators building the next generation of iconic brands.

As heard on Open Residency Podcast

I hire people who are young & hungry and give them access to tools like MentorPass.

Ross MackayFounder & CEO, Cadence
Cadence
Prepping Cadence's retail launch with Bloom's Greg LaVecchia
Prepping Cadence's retail launch with Bloom's Greg LaVecchia

“MentorPass has been a pivotal tool in our success. We've gotten critical advice and built great relationships.”

George Padilla
George PadillaCo-Founder, Rho Nutrition
Rho Nutrition

“MentorPass gives you access to the operators who built billion-dollar brands. One call feels like a year worth of trial and error.”

Sam Garst
Sam GarstFounder & CEO, Nood
Nood

1,000+ 5-star reviews

“Extremely specific advice and materials tailored to my exact problems. 50x value.”

PF
Pavel F.

“...it saved us months and hundreds of thousands so we're grateful to have him on MentorPass.”

HL
Harel L.

“...thankfully we spoke with him and are able to change things now before it costs us millions.”

SR
Santiago R.

“I left the call with a game-plan that will save me millions.”

EJ
Evan J.

“The wisdom and experience passed down to me on the call is worth millions. There's definitely levels to this retention game.”

RS
Russell S.

“He gave me advice that I'm confident will yield a 100x ROI from our 30-minute call.”

MS
Marcin S.

“The value I got from the call was 100x the costs.”

CA
Christian A.

“ROI in 3 minutes, then 57 extra minutes of awesome learning. Highly recommend.”

WB
William B.

“2 months on and we have been growing consistently 100% MoM.”

KF
Kyle F.

“...his insights saved me years and a ton of $$.”

SR
Santiago R.

“The ROI on this call is going to be insane.”

RG
Rutger G.

“My tear-down session was shockingly valuable, immediately actionable, and trivial in cost — compared to the six-figure sales increase I expect as a result.”

KH
Khalid H.

“The most valuable call I've had in the last 5 years in business.”

AF
Alex F.

“Every conversation with Roman feels like a brain upgrade. 10/10, would absolutely recommend.”

AS
Armon S.

“Straight to the point and delivers value bombs. I'm excited to see the insane ROI from this call!”

TC
Thijmen C.

“I got more value in 30 mins with Max than 6 months working with another marketing "expert". Fantastic.”

OP
Olivia P.

“More value in 30 minutes than most mentors or masterminds offer in months.”

MD
Michael D.

“Extremely specific advice and materials tailored to my exact problems. 50x value.”

PF
Pavel F.

“...it saved us months and hundreds of thousands so we're grateful to have him on MentorPass.”

HL
Harel L.

“...thankfully we spoke with him and are able to change things now before it costs us millions.”

SR
Santiago R.

“I left the call with a game-plan that will save me millions.”

EJ
Evan J.

“The wisdom and experience passed down to me on the call is worth millions. There's definitely levels to this retention game.”

RS
Russell S.

“He gave me advice that I'm confident will yield a 100x ROI from our 30-minute call.”

MS
Marcin S.

“The value I got from the call was 100x the costs.”

CA
Christian A.

“ROI in 3 minutes, then 57 extra minutes of awesome learning. Highly recommend.”

WB
William B.

“2 months on and we have been growing consistently 100% MoM.”

KF
Kyle F.

“...his insights saved me years and a ton of $$.”

SR
Santiago R.

“The ROI on this call is going to be insane.”

RG
Rutger G.

“My tear-down session was shockingly valuable, immediately actionable, and trivial in cost — compared to the six-figure sales increase I expect as a result.”

KH
Khalid H.

“The most valuable call I've had in the last 5 years in business.”

AF
Alex F.

“Every conversation with Roman feels like a brain upgrade. 10/10, would absolutely recommend.”

AS
Armon S.

“Straight to the point and delivers value bombs. I'm excited to see the insane ROI from this call!”

TC
Thijmen C.

“I got more value in 30 mins with Max than 6 months working with another marketing "expert". Fantastic.”

OP
Olivia P.

“More value in 30 minutes than most mentors or masterminds offer in months.”

MD
Michael D.

“Probably the most valuable 30 minutes of my life. 100% recommend.”

KR
Kamal R.

“The advice I got from him can change the trajectory of my business.”

TS
Tom S.

“Questions that were on my mind for months were solved in minutes! I'm kicking myself for not meeting him sooner.”

EG
Eli G.

“It took me almost 5 months and he solved it in 1 hour — just by listening to me.”

PK
Patrick K.

“...could well have just saved me 6 months of trial and error.”

JH
Jacob H.

“I gained more clarity in 1 hour than in the last 1.5 years. Highly recommend!”

AS
Alexander S.

“Since working with Bryan I've experienced the fastest growth in my e-com brands to date and consistently exceeded Q4 targets.”

SS
Sliman S.

“Over 20 calls later, this was probably the most valuable call I've had on MentorPass. Need I say more?”

HH
Hamza H.

“...his knowledge was worth 10x what I paid for the session. Run, don't walk to book time.”

MS
Michele S.

“George is my go-to expert for all things ecommerce email marketing.”

PA
Pat A.

“Worth its weight in gold. Highly highly recommend.”

HB
Hayden B.

“No way you will waste your money!”

TC
Thomas C.

“Ron should be charging more for these sessions. His insights and connections make every minute beyond worthwhile.”

JS
Josemaria S.

“Come with the right questions and you will leave with the power to easily 100x+ the cost of the call.”

J
Justin

“I've been working on feedback from this session for the last 7 months including implementing EOS and competitively bidding COGS. Extremely valuable.”

TR
Tavish R.

“Worth every penny, wish I had done this sooner!”

MV
Mike V.

“Probably the most valuable 30 minutes of my life. 100% recommend.”

KR
Kamal R.

“The advice I got from him can change the trajectory of my business.”

TS
Tom S.

“Questions that were on my mind for months were solved in minutes! I'm kicking myself for not meeting him sooner.”

EG
Eli G.

“It took me almost 5 months and he solved it in 1 hour — just by listening to me.”

PK
Patrick K.

“...could well have just saved me 6 months of trial and error.”

JH
Jacob H.

“I gained more clarity in 1 hour than in the last 1.5 years. Highly recommend!”

AS
Alexander S.

“Since working with Bryan I've experienced the fastest growth in my e-com brands to date and consistently exceeded Q4 targets.”

SS
Sliman S.

“Over 20 calls later, this was probably the most valuable call I've had on MentorPass. Need I say more?”

HH
Hamza H.

“...his knowledge was worth 10x what I paid for the session. Run, don't walk to book time.”

MS
Michele S.

“George is my go-to expert for all things ecommerce email marketing.”

PA
Pat A.

“Worth its weight in gold. Highly highly recommend.”

HB
Hayden B.

“No way you will waste your money!”

TC
Thomas C.

“Ron should be charging more for these sessions. His insights and connections make every minute beyond worthwhile.”

JS
Josemaria S.

“Come with the right questions and you will leave with the power to easily 100x+ the cost of the call.”

J
Justin

“I've been working on feedback from this session for the last 7 months including implementing EOS and competitively bidding COGS. Extremely valuable.”

TR
Tavish R.

“Worth every penny, wish I had done this sooner!”

MV
Mike V.

Meet your fractional CMO with a single call.

Book a 1:1 with a marketing leader who's scaled a brand like yours. Get a plan you run Monday — and keep them on for ongoing coaching when you're ready.

Browse marketing leaders →

Related capabilities

Hire an ecommerce consultant

Founders who've scaled real DTC brands.

Explore→

Hire an email marketing consultant

Own retention, flows and lifecycle revenue.

Explore→
04The plateau

"Growth has stalled and I can't tell if it's creative, channel, or product."

A diagnostic call with an operator who has broken the exact ceiling you're hitting — and knows which one it usually is.

05Team & budget

"How should I structure my marketing team and split the budget?"

Org design, in-house vs. agency, and budget allocation from people who run teams at 8 and 9-figure brands.

06New channel

"We want to add retail / Amazon / a new channel and don't know where to start."

Pressure-test the expansion with someone who has already launched the channel you're eyeing.

3. Solve your problem

Get on the call and leave with a specific, prioritized plan you can run this week.

  • Keep them on

    Love your expert? Retain them as your fractional CMO — ongoing coaching at a cadence you control.

    • Hire a fractional CMO when marketing has outgrown you but isn't ready for a full-time executive — revenue is real, paid spend is meaningful, and the decisions are getting expensive to get wrong. It's an especially good fit for startups and DTC brands that need senior judgment now, without a six-figure commitment.

    Fractional CMO vs. agency vs. full-time hire — what’s the difference?+

    An agency executes campaigns but rarely owns your strategy, and you're often handed junior account managers. A full-time CMO owns everything but costs $250k+ and takes months to hire. A fractional CMO sits in between: senior ownership and strategy, at a fraction of the cost and risk — and on MentorPass you can pressure-test the fit on a single call first.

    Who are the marketing leaders on MentorPass?+

    They're current and former CMOs, VPs and heads of marketing from brands like Obvi, True Classic, Native, Cuts and AG1 — operators who have personally scaled real P&Ls. Every profile shows their experience, ratings and verbatim reviews so you can choose the right fit.

    How fast can I talk to someone?+

    Most leaders have availability within days. You book a 30- or 60-minute 1:1, they review your business beforehand, and you leave with a specific, prioritized plan you can run this week.

    Can I keep working with them on an ongoing basis?+

    Yes — it’s the most popular path. Start with one session, then put the operator who fit best on an ongoing coaching retainer so they act as your fractional CMO at a cadence you control. You scale the engagement up only once you’ve seen the value firsthand.

    The leading expert network for consumer brands.

    MentorPass was created in 2020 to give everyone access to the mentors who can help them best achieve their goals. In 2021, we went all in on the DTC industry, and have since built the strongest network in the world.

    500+

    mentors

    245

    vetted marketing leaders

    10,000+

    sessions delivered

    4.99

    average rating

    2,000+

    brands advised

    The roster

    Real CMOs and heads of marketing. Not a generalist agency.

    Each has led marketing at a brand you recognize. Pick the leader whose category and stage match yours and book a 1:1 — they'll review your business before the call.

    Ash
    Melwani

    Co-Founder & CMO @ Obvi

    From $720
    4.98(200+ sessions)
    Ash Melwani

    Built Obvi to 8-figures on paid social

    Hire Ash Melwani

    Bryan
    Cano

    Head of Marketing @ True Classic

    From $720
    5.0(75+ sessions)
    Bryan Cano

    Marketing lead at a 9-figure DTC brand

    Hire Bryan Cano

    Peter
    Bacon

    Fractional CMO @ Vitaly & Clocks & Colours

    From $180
    4.92(10+ sessions)
    Peter Bacon

    Fractional CMO across multiple DTC brands

    Hire Peter Bacon

    Nik
    Sharma

    'The DTC Guy' · Sharma Brands

    From $720
    4.8(500+ sessions)
    Nik Sharma

    Advisor behind dozens of 8-figure launches

    Hire Nik Sharma

    Sarah
    Carusona

    Fractional CMO / Head of Growth

    From $360
    5.0
    Sarah Carusona

    Fractional CMO with brand + agency experience

    Hire Sarah Carusona

    Luka
    Kvatchrelishvili

    CMO @ True Sea Moss · prev. Dir. Ads @ Ryze

    From $360
    5.0
    Luka Kvatchrelishvili

    Scaled True Sea Moss 7× in a year

    Hire Luka Kvatchrelishvili

    Brennan
    Eccles

    VP of Marketing @ Cuts

    From $252
    5.0
    Brennan Eccles

    Marketing leader at a category-defining brand

    Hire Brennan Eccles

    Ryan
    Rouse

    Prev. Co-founder & CMO @ Factor_ (acquired)

    From $360
    5.0
    Ryan Rouse

    CMO of a brand acquired by HelloFresh

    Hire Ryan Rouse

    500+
    mentors

    Across every specialty

    Free to join · book anytime
    500+

    Create a free account to browse the full roster and book any mentor that fits.

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