Zohaib Rattu
From zero to exit without the VC playbook.
About
Growth Operator | 3x Exit | Advisor to DTC Brands & SaaS Startups Zohaib was the VP of Growth at Social Snowball, where he helped scale the bootstrapped startup to acquisition for $35M by Dotdigital. He’s played a key role in three exits—Social Snowball, LiveRecover (acquired by Voyage SMS), and Insaan (an ecom agency he co-founded and later sold). He is now the president of Refunnel. With 12+ years in adtech, martech, and retail, Zohaib blends deep product intuition with hands-on growth strategy across affiliate, influencer, and retention channels. He’s built high-performing GTM playbooks for DTC brands and SaaS tools alike, especially those playing in the Shopify or Social Commerce space. If you're growing a brand or building tools for merchants, Zohaib helps you move faster, stay scrappy, and scale with purpose.
Experience
Co-founder and President, Refunnel
Co-founded Refunnel
VP, Growth
Social Snowball, Jun 2023 – Present
5.0
Duaas S
Zohaib is the best! He gave me practical advice and really great insights. I’m so happy that I booked this call. Thank you so much, Zo!!!
Pavel F
Zohaib is a GTM genius for ecom SaaS - extremely specific advice and materials tailored to my exact problems. 50x value.