Scaled DTC ecommerce at Bare Performance Nutrition (BPN), now runs DTC marketing at Laird Superfood. Here to help CPG brands grow.
CPG and supplement founders scaling DTC ecommerce
Marketers building email and SMS retention programs
Brands figuring out growth priorities for their revenue stage
Zach McAdam built the ecommerce side of Bare Performance Nutrition, the supplement brand from Nick Bare (1.5M+ on Youtube), from email manager to Director of Ecommerce through its scaling phase. Today he's Director of Marketing at Laird Superfood, a food and beverage brand selling responsibly sourced creamers, coffees, and coconut waters. He's worked with brands just getting started and ones running at nine figures, so he knows which growth levers actually matter at each stage and which ones are a distraction. Before going in-house he cut his teeth on growth and marketing at Sircle Media, so he brings agency-side pattern recognition to operator decisions. He's a member of the Attentive Commerce Council, where retention and lifecycle strategy get worked out among CPG operators. Book a call with Zach to: 1. Build an email and SMS program that drives repeat CPG revenue. 2. Map the growth priorities that fit your current revenue stage. 3. Fix DTC ecommerce operations that are slowing your scale. 4. Set up retention and lifecycle flows for a food and beverage brand.
Laird Superfood · Jun 2026 – Present
Runs DTC marketing for a food and beverage brand selling responsibly sourced creamers, coffees, and coconut waters.
Bare Performance Nutrition
Managed ecommerce operations and growth strategy for the supplement brand through its scaling phase.
Bare Performance Nutrition
Led ecommerce initiatives across the store and growth funnel.
Bare Performance Nutrition
Owned email marketing campaigns for the brand.
Sircle Media
Ran growth and marketing initiatives on the agency side.
A focused video call to solve your problems.
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