William McCarron
Operations Expert | Chief Strategy Officer
About
William McCarron is a highly accomplished business strategist and operations expert, currently steering the ship as Chief Strategy Officer at Estrid, one of the fastest growing companies in Europe. From the company's inception, William has been the driving force behind its meteoric rise. In a span of just four years, he architected and executed the operational blueprint that catapulted Estrid from a startup to a 9-figure industry leader in 15 European markets. Specialising in operations, from retail expansion to supply chain management, William has overseen the company's growth from zero to millions of customers globally. His leadership has not only ensured operational excellence but has also been instrumental in raising millions of dollars in funding to fuel Estrid's rapid scale. Prior to Estrid, William founded a consultancy that specialised in aiding consumer goods startups. Under his guidance, several of these startups evolved into unicorns, cementing his reputation as a trusted advisor in the sector. His analytical foundation was built during his tenure as an investment analyst and researcher, a role that instilled a data-driven approach to decision-making. William began his professional journey in operational roles at a leading U.S. consumer goods company, laying the groundwork for his expertise in scaling businesses. Now serving as a mentor on MentorPass, William is keen to impart his wide-ranging experience in business strategy, operations, and scaling. His mission is to arm the next generation of entrepreneurs with the knowledge and tools they need to launch, grow, and sustain their ventures for lasting impact and financial success.
Experience
Strategic Leadership at Estrid:
Joined near inception. Built all operational functions, raised $50m+, hired and built many keys teams and supported retail expansion into 10,000 stores across Europe
Multinational Operational Expertise:
Held various operational roles at a large multinational, honing skills in both strategy and operational excellence.
Startup Consumer Consultancy:
Co-founded a consumer startup consultancy firm that advised and supported multiple startups in Stockholm & London, launching and scaling, several of which have become unicorns.
Equity Fund Analyst & Researcher
Worked as an investment researcher and analyst for a large equity fund, gaining valuable insights into market trends and financial strategy.
Links from William
5.0
Kevin F
I went into this call with lots of general questions and got super specific advice and applicable next steps. He's an extremely experienced generalist and set my macro priorities straight. We talked about brand, marketing, CX, retention, team structures, and strategy. Highly recommend booking with William if you're in ecom, he provided valuable advice for almost every aspect of our business.
Santiago R
Woah, that's the first word that comes to my mind after the session. William came prepared with notes about my topic and agenda. He has A LOT of knowledge on his main strength (ops) because he's the one that did it from 0 to 100m+ and I could see that from miles away. The session was packed with value and it gave me infinite clarity on the matter. I wish I had found him before
Rik K
We've done 2 calls with William now. Both were fantastic. Honestly the best ones out of the almost 10 calls we've done on mentorpass. William really knows his stuff when it comes to ltv, subscriptions, growth, etc. He has a great perspective on both the short- and long-term things, which helped us a lot.
Santiago R
Again my 2nd call with William it's been one of my best mentorships I've ever had. He is extremely accurate with his knowledge. He always come prepared, reading the agenda in advance, and doing his research. He always follows up with something if needed, and his insights saved me years and a ton of $$.
Dave N
Extremely insightful session. Totally understood my business and gave actionable advice for both short and long term action. Thank you to William again for probably the best mentorpass session i've had so far. Definitely will book again in the near future!