Warner Jenkins
Founder & CEO at Nordic Wellness | Nordic Wave & Nordic Flow
About
Warner Jenkins was diagnosed with arthritis in his early twenties, which led him to explore cold exposure and breathwork as part of his recovery. That personal health journey became the foundation for a much larger vision. After graduating from IE Business School, Warner chose not to return to the corporate world and instead founded Nordic Wellness — the company behind Nordic Wave cold plunges and Nordic Flow breathwork. In just two years, he scaled the business to 8 figures by combining strategic brand building with premium product execution and digital innovation. By creating a multi-channel wellness ecosystem, Warner has driven consistent DTC growth, built strong B2B partnerships, and helped shape how modern wellness brands connect product, content, and community.
Experience
Founder & CEO
At Nordic Wellness, I lead a portfolio of health and wellness brands focused on high-performance products and holistic tools. Our flagship brands include Nordic Wave, a premium cold plunge system built for design-conscious athletes and wellness spaces, and Nordic Flow, a leading breathwork and recovery app. We develop physical products, digital experiences, and educational platforms that work together to create a full-stack wellness ecosystem