About

Vasilij Brandt is a digital entrepreneur and co-founder of Blazar Capital, a consumer-focused e-commerce venture studio launched in 2017. Since its inception, Blazar Capital has incubated and scaled multiple direct-to-consumer brands, including Chamberlain Coffee, Nordgreen, MessyWeekend, Scandinavian Biolabs, and KOATJI. Prior to founding Blazar Capital, Vasilij served as Head of Growth at The Hut Group (THG PLC), a global, vertically integrated e-commerce leader in the health and beauty sectors. There, he led international growth initiatives across THG's portfolio of owned brands. Vasilij’s expertise lies at the intersection of digital innovation and global brand building, with a focus on: - E-commerce and cross-border retail - International expansion - Digital and performance marketing - Talent-led and influencer-driven growth - Entrepreneurship and early-stage venture building