Varun Kundra

Co-founder @ Aftersell (acquired by Rokt)

Super Mentor5.0(4 reviews)

Bootstrapped AfterSell to 40,000+ Shopify brands and an 8-figure exit to Rokt. Along the way learned a few things about Product, GTM, and Ops

Expertise

SaaS
Bootstrapping
Go to Market
Founder Coach
M&A
AOV Optimization

How can Varun help you?

Map your Shopify app GTM from first customer to scale

Walk away with a channel strategy and launch playbook for acquiring Shopify merchants. Best for founders building or launching apps in the Shopify ecosystem.

Audit your SaaS product roadmap and positioning

Get direct feedback on what to build next, who to sell to, and whether your positioning will hold as you scale. Best for early-stage SaaS founders unsure if they're building the right thing.

Plan a clean exit: ops, positioning, and buyer appeal

Learn what strategic buyers actually look for and how to position your app for acquisition. Best for SaaS founders thinking 3–5 years ahead about an exit.

Fix client acquisition and GTM clarity for merchant software

Cut through the noise on which channels and partnerships actually move the needle for selling to ecommerce businesses. Best for founders struggling to find repeatable customer acquisition.

Who is this for?

DTC brands looking to increase AOV

B2B SaaS selling into Shopify brands

Founders looking to bootstrap to an exit

Varun Kundra’s Biography

Varun co-founded AfterSell, the Shopify post-purchase upsell app now used by 40,000+ brands including True Classic, Jones Road, and Ridge. He and his co-founders bootstrapped it from a college project to an 8-figure exit, selling to Rokt in 2024. Building AfterSell meant solving the whole stack of a B2B SaaS business: product calls on what to build next, a go-to-market motion aimed at the Shopify ecosystem, and operations lean enough to stay bootstrapped. Varun advises other SaaS founders on the same problems, with a specific edge for anyone selling into Shopify's merchant base. He now leads Aftersell as an SVP at Rokt and has bought and sold several Shopify apps on Acquire.com, so he reads the ecosystem from both the builder and the buyer side. Expect a direct read on your product, your GTM, and what a clean exit actually takes. Book a call with Varun to: 1. Sharpen your SaaS product roadmap 2. Build GTM into the Shopify ecosystem 3. Tighten ops to bootstrap profitably 4. Prep your app for a clean exit 5. Lift AOV with post-purchase upsells

Client Testimonials

5.0· 4 reviews

Pinned

Salim Rennewi

“If you are building a merchant business, you need to speak to Varun. I would honestly recommend stopping everything you're doing and making this a #1 priority. I mean, obviously, the track record speaks for itself, but 1 conversation with Varun and his specific advice changed the trajectory of our business completely. We went from "How do I get more customers" to ohh man, we are speaking with GIANTS in the industry now just by following his advice. I also think what makes him really good at mentoring other founders is his ability to listen and understand your business and be brutally honest with you. Telling you exactly what you need to hear to grow. So if you are thinking about it or on the fence, you are doing yourself a disservice not booking a chat with him; you are literally losing money.”

Salim R

If you are building a merchant business, you need to speak to Varun. I would honestly recommend stopping everything you're doing and making this a #1 priority. I mean, obviously, the track record speaks for itself, but 1 conversation with Varun and his specific advice changed the trajectory of our business completely. We went from "How do I get more customers" to ohh man, we are speaking with GIANTS in the industry now just by following his advice. I also think what makes him really good at mentoring other founders is his ability to listen and understand your business and be brutally honest with you. Telling you exactly what you need to hear to grow. So if you are thinking about it or on the fence, you are doing yourself a disservice not booking a chat with him; you are literally losing money.

Irakli L

Varun is the perfect person to speak with for Shopify and SaaS related topics - especially if it's both together, as in my case, getting advice on a Shopify App. Super helpful and speaks from personal experience, having done it all first-hand! Will be booking multiple sessions in the coming period.