Built a TikTok Shop agency to $5M+ monthly GMV in under a year, then sold it. Here to help brands stop leaving money on the channel.
Tyler Brechbiel co-founded TBAR Partners in June 2025, grew it to $5M+ in monthly GMV across 40+ brands (Ridge, Vita Coco, HexClad, David Protein), and sold it to Common Thread Collective fifteen months later. He did this while finishing a Finance degree and playing college baseball. The résumé before that: TikTok Brand Manager at a nutrition brand, brand management at Klout, e-commerce work at MudLOVE. The pattern is fast reps in operator roles, then building something real. His edge is a specific view most brands get wrong: TikTok Shop is not a sales channel, it's a content and brand-building channel where the sales are a bonus. He runs programs around that thesis, managing creator flywheels, affiliate programs, and the off-platform lift (Amazon, Meta, retail) that makes the whole P&L work. Book a call with Tyler to: 1. Audit your TikTok Shop setup and find what's leaking. 2. Build a creator affiliate program that scales 3. Map TikTok content into your Meta ad stack. 4. Model the full off-platform GMV impact of TikTok Shop. 5. Prep a brand for a channel-specific acquisition conversation.
DTC brands entering or stalling on TikTok Shop
E-commerce operators building creator affiliate programs
Brands wanting to repurpose TikTok content on Meta
TBAR Partners powered by Common Thread Collective · Jun 2025 – Present
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