About

Tue Deleuran is a serial entrepreneur and apparel operator best known as the founder and CEO of Colorful Standard, a sustainable apparel brand launched in 2018. Today, Colorful Standard is sold in more than 1,000 retail stores worldwide, operates 16 owned retail stores across key global cities, and runs a large and fast-growing direct-to-consumer business, with D2C representing a core driver of the company’s growth and profitability. The brand’s global expansion has been built on disciplined product focus, timeless design, and full ownership of its supply chain — positioning Colorful Standard as a modern benchmark for scalable, profitable apparel brands operating across D2C, owned retail, and wholesale channels. In parallel, Tue founded and leads RTG Group, a vertically integrated apparel group established in 2006, spanning manufacturing, distribution, and brand development, including a privately owned factory in Portugal. Having built multiple businesses from scratch, he brings a practical, operator-first perspective to building profitable, resilient consumer brands with full control over product, margins, and operations. How Tue Can Help: 1. Build and scale profitable apparel brands across D2C, retail, and wholesale 2. Develop strong D2C foundations, including product strategy, margins, and growth 3. Establish reliable, high-quality manufacturing and full supply chain control 4. Scale apparel brands globally with disciplined product focus and positioning 5. Help founders transition from early-stage brand to scalable, profitable operator