Tue Deleuran
Founder & CEO at Colorful Standard | Sustainable & D2C Apparel Operator
About
Tue Deleuran is a serial entrepreneur and apparel operator best known as the founder and CEO of Colorful Standard, a sustainable apparel brand launched in 2018. Today, Colorful Standard is sold in more than 1,000 retail stores worldwide, operates 16 owned retail stores across key global cities, and runs a large and fast-growing direct-to-consumer business, with D2C representing a core driver of the company’s growth and profitability. The brand’s global expansion has been built on disciplined product focus, timeless design, and full ownership of its supply chain — positioning Colorful Standard as a modern benchmark for scalable, profitable apparel brands operating across D2C, owned retail, and wholesale channels. In parallel, Tue founded and leads RTG Group, a vertically integrated apparel group established in 2006, spanning manufacturing, distribution, and brand development, including a privately owned factory in Portugal. Having built multiple businesses from scratch, he brings a practical, operator-first perspective to building profitable, resilient consumer brands with full control over product, margins, and operations. How Tue Can Help: 1. Build and scale profitable apparel brands across D2C, retail, and wholesale 2. Develop strong D2C foundations, including product strategy, margins, and growth 3. Establish reliable, high-quality manufacturing and full supply chain control 4. Scale apparel brands globally with disciplined product focus and positioning 5. Help founders transition from early-stage brand to scalable, profitable operator
Experience
Founder & CEO — Colorful Standard
Founded and scaled Colorful Standard into a global sustainable apparel brand sold in 1,000+ retail stores worldwide, with 16 owned retail stores and a large direct-to-consumer business. Built the company on a vertically integrated model with full ownership of product development, manufacturing, and global distribution. 2018 – Present
Founder & CEO — RTG Group
Built a vertically integrated apparel group spanning manufacturing, distribution, and brand development. Includes ownership of RTG Textiles, a privately owned factory in Portugal, enabling full control over quality, margins, and production. 2006 – Present
Founder — RTG Textiles
Established and operate a European apparel manufacturing company specializing in premium-quality garments for global brands, including full-service product development and production. 2008 – Present
Links from Tue
72 Hours at the Factory | A Colorful Life – Ep. 01
A behind-the-scenes look at building a global apparel brand from scratch — how Tue Deleuran runs Colorful Standard and the mindset, structure, and operational discipline behind scaling a company as CEO and founder. It reflects his approach to entrepreneurship, leadership, and building a brand designed for long-term, purposeful growth.
Our First US Store | A Colorful Life – Ep. 02
A behind-the-scenes look at Colorful Standard’s US expansion — following Tue Deleuran as he spends two weeks in Los Angeles exploring retail opportunities, building key relationships, and laying the foundation for entering the US market. From store visits to strategic decisions, it captures the operational work behind global expansion and the early steps that led to opening the brand’s first US store.