Retention expert who scaled RYZE Superfoods, True Classic, and Every Man Jack through hyper-personalized lifecycle marketing, driving $2.3M+ in incremental revenue and double-digit growth in Klaviyo-attributed revenue via AI-driven automation.
Troy Petrunoff is a lifecycle marketing leader specializing in retention for high-growth DTC brands. He has led retention strategy at companies like RYZE, True Classic, and Every Man Jack, helping scale brands to 9-figures in annual revenue. His focus is on using data, customer behavior, and lifecycle strategy to turn first-time buyers into repeat customers and long-term loyalists. Troy’s work centers on building effective email, SMS, subscription, and loyalty programs that drive measurable revenue. He has deep experience with platforms like Shopify and Klaviyo, and takes a practical, performance-driven approach to improving retention, increasing customer lifetime value, and creating sustainable growth beyond paid acquisition.
Levi H
Very patient, and a wealth of knowledge. Well worth the time booked.
Kyle S
Gave me a ton of great tips
Kyle S
Kyle S
Developing and executing retention strategies for subscription CPG brands.
Leading retention strategy for the high-growth wellness brand to optimize customer lifetime value.
Drove $2.3M in incremental revenue in just 8 months by launching a bespoke membership program and increasing revenue per customer by 46%.
Scaled flow-based revenue by 25% YoY and generated 12.4% of total Klaviyo revenue through AI-powered predictive segments.
A focused video call to solve your problems.
You won't be charged yet
