Rebuilt BPN's ambassador roster from 500 unmanaged names to 25 elite athletes, then built Mars Men's partner program from zero.
Supplement, fitness, and wellness brands
Teams building a partnerships function from scratch
Brands with an unstructured ambassador program
Tony builds partnership programs from nothing. At Bare Performance Nutrition he led media across Nick Bare's YouTube and Instagram, ran the brand's endurance events including Last Man Standing, and rebuilt the ambassador program from 500 unmanaged names to 25 elite athletes. At Mars Men he built the partnerships function from scratch in six months, from macro deals with athletes like Daniel Cormier to higher-volume partnerships with a wider roster of athletes and creators. He came up as a creative director and filmmaker. At Ayzenberg he directed branded campaigns for Xbox, Microsoft, Pokemon, and Hilton, and won awards for Xbox game trailers. He works both sides of a partner deal: the numbers and the story. Book a call with Tony to: 1. Build a partnership program from scratch 2. Clean up an unstructured ambassador roster 3. Sign and structure athlete partnerships 4. Raise the quality of your creator roster 5. Balance performance marketing with brand
Mars Men · Feb 2026 – Present
Built the partnerships function from scratch, from macro athlete deals to higher-volume creator partnerships.
Bare Performance Nutrition · Aug 2022 – Feb 2026
Led media across Nick Bare's YouTube and Instagram, ran endurance events including Last Man Standing, and rebuilt the ambassador program from 500 unmanaged names to 25 elite athletes.
Kettlebell Kings · Feb 2021 – Aug 2022
Led creative during COVID, scaling brand content across creative and partnerships on a lean team.
Ayzenberg · May 2020 – Feb 2021
Directed branded campaigns for Xbox, Microsoft, Pokemon, and Hilton; won awards for Xbox game trailers.
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