I help DTC founders scale physical product brands using the same direct-response playbook that built the biggest offers in health & info.
Tom Sagi is the founder and CEO of Plateful, a direct-to-consumer cookware and kitchen products brand. While most DTC companies compete on aesthetics and ad spend, Plateful was engineered around a different lever: conversion infrastructure. Every product launch is supported by a tightly built marketing system, the same direct-response playbook used by the top-performing offers in health, supplements, and info products, applied to physical products. Tom has personally built and overseen the strategy behind Plateful's growth across multiple product lines, scaling them through multi-channel paid traffic with disciplined offer structuring, layered post-purchase sequences, and conversion mechanics that most consumer brands never touch. How Tom Can Help: 1. Direct-Response Strategy for Physical Products: How to build a real conversion system around a physical product offer instead of relying on a standard product page. 2. Offer Structuring & Pricing: How to package and price an offer so it actually converts, including the mechanics that turn an average product into a winning offer. 3. Post-Purchase Monetization: How to build offer sequences that meaningfully lift AOV without burning the customer relationship, including the mechanics that actually convert. 4. Multi-Channel Paid Traffic for DTC: Running profitable campaigns at scale and using stop-loss frameworks to grow without blowing the account up. 5. Brand Building Around a Direct-Response Engine: How to build a real brand on top of a direct-response operation — so you're not stuck choosing between short-term ROAS and long-term equity.
Iskander Z
Tom went above and beyond to help, even giving me far more time than the scheduled session to make sure all my questions were answered. I’ve been in e-commerce for seven years, and he still managed to significantly change the way I think about the business. Despite running a huge team, he remains deeply involved and understands even the smallest details of his operations. I can’t recommend him highly
Satish P
Tom was patient to hear the questions I had and he shared perspective both from his own business and how the industry at large operates/thinks about workflows. I'd recommend taking with Tom on various aspects of ecomm and specifically around growth channels. He was kind to spare a few additional minutes to ensure we covered the open questions we set out at the start of the call.
Aviv B
More than anything, I think this guy's mindset is just on another level. Yes, he has loads of knowledge and experience, but seeing how he thinks and addresses issues with a do it all to get it all mentality... just makes you realize how much more you can do. Would book more calls in the future a 100%!
Tyler W
Tom took the time to understand our customer psychology and experience. He shared specific strategies and tactical advice on how he would approach paid CRO. He was very transparent and open. His knowledge has the potential to multiply your business if you act on it.
Michael S
Tom gave me great insight. His advice helped me think about customer acquisition much more strategically, and I'm confident it will save my business a significant amount in advertising spend. Highly recommend.
Leading the strategic vision and growth of a next-generation kitchen consumer brand.
Bring what's keeping you stuck. Leave with a plan.