Built The Jacket Maker from scratch into a global DTC leather outerwear brand — here to help e-commerce founders do the same.
Syed co-founded The Jacket Maker in 2016 with three school friends after spotting a clear gap: premium leather outerwear was expensive because of middlemen and storefronts, not because of the product itself. He built a direct-to-consumer model that cuts out the chain, combining made-to-measure bespoke tailoring with e-commerce to sell custom and ready-to-wear leather jackets, accessories, footwear, and outerwear globally from Dubai. Before The Jacket Maker, Syed spent years at Rocket Internet running paid search and channel marketing across competitive e-commerce categories. That operator background shaped how he built the brand's acquisition engine and, critically, how he learned to question over-reliance on paid channels before it becomes a liability. Book a call with Syed to: 1. Build a DTC brand that doesn't depend on one channel. 2. Structure a bespoke or custom-product operation at scale. 3. Cut supply-chain middlemen and protect your margins. 4. Turn a paid-search background into a full-funnel strategy. 5. Go from idea to first revenue in fashion e-commerce.
DTC apparel or fashion founders building from zero
E-commerce operators over-indexed on paid acquisition
Founders exploring made-to-measure or customization models
The Jacket Maker · Feb 2016 – Present
Rocket Internet SE · Jan 2015 – Present
Rocket Internet SE · Jan 2014 – Present
Rocket Internet SE · Jan 2013 – Present
“The Road to Success — TheJacketMaker Case Study”
“Meet The Disruptors: How Syed Obaid of The Jacket Maker Is Shaking Up Bespoke Tailoring”
“Developing an Eagle Eye Perspective: 5 Lessons from a 20-Something Founder”
“Syed Obaid — Co-Founder and CEO of The Jacket Maker”
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