Shray Joshi

Retail Marketing Expert · Founder at Good Peeps · Advisor at Grüns, Sauz, & more.

Founder of Good Peeps, the retail media agency that's driven $100M in revenue for CPG brands like Chomps and Grüns.

Expertise

Retail Media
CPG
Ecommerce
Brand Marketing
Performance Marketing
Food & Beverage
Retail Marketing
Growth

Who is this for?

CPG and food-and-beverage founders and operators

Brands live on Walmart, Target, or Instacart

Teams standing up retail media for the first time

Shray Joshi’s Biography

Shray Joshi founded Good Peeps in 2022 and built it into a retail media agency whose portfolio has driven $100 million in revenue and more than 60 million monthly social views. Its clients include Chomps, Nomadica, Fly By Jing, and Flying Embers, and it's a preferred partner to Walmart, Target, and Instacart. Beyond the agency, Shray advises and invests in fast-growing CPG brands like Grüns, Oats Overnight, and Feastables. Before Good Peeps, he ran growth for brands he now works alongside: Head of Digital and Growth at Health-Ade, Head of Marketing at WILDE Chips, and early marketing roles at Simulate (NUGGS) and Cha Cha Matcha. He's a Forbes 30 Under 30 and Brand Innovators 40 Under 40. His focus is the channel most CPG brands treat as an afterthought: the retailer dot-coms. Walmart.com, Target.com, Instacart, and the rest now drive 15 to 35% of revenue for his brands, and he builds the search, paid, and content engine that wins the digital shelf. Book a call with Shray to: 1. Turn on retail media on Walmart and Target 2. Win the digital shelf on Instacart and Kroger 3. Build the paid and content engine to scale it 4. Fix attribution across online and on-shelf 5. Set a CPG marketing strategy that compounds