Shilpi Jaiswal

How can Shilpi help you?

Who is this for?

Shilpi Jaiswal is an enterprise product leader with 15+ years building and scaling consumer-facing products at two of the largest retailers in the world — and the founder instincts that come from starting her own social commerce company from zero. At Walmart, she leads Marketplace Strategic Categories — including Collectibles, Fashion, and Recommerce — driving catalog scale, seller experience, and emerging-category growth across a platform with tens of millions of active shoppers. Before that, at Macy's, she owned personalization, loyalty, and omnichannel product across a $25B digital business, building the recommendation engine powering a 29M-member loyalty program and delivering $1B+ in incremental annualized GMV. Her toolkit spans recommendation systems, AI-powered shopping experiences, customer profiling, homepage personalization, marketplace seller strategy, assortment expansion (2.8x catalog growth), and cross-functional execution across product, engineering, GM, and platform teams. She also co-founded a social commerce startup — giving her firsthand experience on the other side of the table that most enterprise leaders simply don't have. Shilpi's sweet spot is consumer and DTC companies in the $10M–$100M+ range that are ready to professionalize their product org, crack marketplace growth, or build personalization and loyalty into a real competitive advantage. Book a call with Shilpi to: 1. Build or sharpen a marketplace growth strategy (Amazon, Walmart, TikTok Shop, or beyond) 2. Design a personalization or recommendation system that actually moves GMV 3. Structure a loyalty or subscription program anchored in real retention mechanics 4. Navigate omnichannel expansion — connecting digital, in-store, and catalog experiences 5. Get a senior product operator's read on roadmap priorities, team structure, and cross-functional alignment