Sheridan Holland
UGC Creator | Paid and Organic Social
About
We all have a story to tell and mine began as an Influencer Marketing Manager. What does an Influencer Marketing professional do? We connect brands to credible individuals within a specific niche who have nurtured their communities to the point of influence on their every move. With that, comes the setup of campaigns, finding the right fit (outreach), negotiating compensation/ contracts, product activations, and market research to stand out amongst competitors for content to outperform and increase brand awareness. Fast-forward to where I am now. A leader in the content space working with DTC businesses to develop and manage content that meets their content marketing goals. Both paid and organic content are a huge part of a brand's marketing efforts. Brands have hired me to build out their content strategy, create content that aligns, manage creators, and analyze/report on their content. I have created content for a wide variety of niches, here are just a few you may be familiar with; Kettle and Fire, All Birds, Kosas, and Javy. I'm hoping to continue to provide brands with the knowledge and skills that they need to be successful in their Content Marketing efforts.