About

Scout Brisson is the CEO of De Soi, a pioneering non-alcoholic apéritif brand founded by Katy Perry and Morgan McLachlan. Since joining De Soi, she has scaled the business as both General Manager and CEO, steering its growth in the fast-emerging wellness consumer category. Previously, Scout co-founded Deux Foods, a functional cookie dough company, and built her foundation in strategy at McKinsey & Company, where she advised Fortune 500 firms across industries. During her time at McKinsey, she also served in leadership roles at Starz and M13, shaping go-to-market strategies and venture development. A graduate of MIT with a degree in Brain and Cognitive Sciences, Scout was named to Forbes 30 Under 30 for her impact in consumer products and wellness innovation. How Scout Can Help: 1. Guide early-stage CPG founders on launching and scaling consumer wellness brands 2. Share strategies for building distribution and retail partnerships in food & beverage 3. Support founders navigating fundraising and investor relations in consumer startups 4. Provide insight into brand positioning, marketing, and storytelling in competitive categories 5. Mentor leaders on transitioning from consulting to entrepreneurship and operating roles