Scout Brisson
CEO at De Soi | Scaling Wellness Consumer Brands | Forbes 30 Under 30
About
Scout Brisson is the CEO of De Soi, a pioneering non-alcoholic apéritif brand founded by Katy Perry and Morgan McLachlan. Since joining De Soi, she has scaled the business as both General Manager and CEO, steering its growth in the fast-emerging wellness consumer category. Previously, Scout co-founded Deux Foods, a functional cookie dough company, and built her foundation in strategy at McKinsey & Company, where she advised Fortune 500 firms across industries. During her time at McKinsey, she also served in leadership roles at Starz and M13, shaping go-to-market strategies and venture development. A graduate of MIT with a degree in Brain and Cognitive Sciences, Scout was named to Forbes 30 Under 30 for her impact in consumer products and wellness innovation. How Scout Can Help: 1. Guide early-stage CPG founders on launching and scaling consumer wellness brands 2. Share strategies for building distribution and retail partnerships in food & beverage 3. Support founders navigating fundraising and investor relations in consumer startups 4. Provide insight into brand positioning, marketing, and storytelling in competitive categories 5. Mentor leaders on transitioning from consulting to entrepreneurship and operating roles
Experience
Chief Executive Officer
De Soi, Aug 2022 – Present
General Manager
De Soi, Oct 2021 – Aug 2022
Co-Founder
Deux Foods, Jun 2020 – May 2021
Associate
M13 Consumer Brands Incubator, Apr 2019 - Jan 2020
Management Consultant
McKinsey & Company, Mar 2017 – Dec 2020
Links from Scout
How This 29-Year-Old CEO’s Non-Linear Career Path Led Her To Katy Perry's Non-Alcoholic Drinks Brand
Scout Brisson is the CEO of De Soi, a non-alcoholic cocktail brand. In this interview with Forbes Associate Editor Alex York, Brisson discusses her career path, from MIT to management consulting to launching her own businesses, and how she ultimately joined De Soi. She highlights the challenges and rewards of building a company in a new category, the importance of networking and mentorship, and her vision for the future of non-alcoholic beverages. Brisson also shares her leadership style and the strategies she employs to connect with consumers and grow the De Soi brand.
5.0
Keith H
Scout was very knowledgeable and provided a lot of helpful insights for our brand.