Scout Brisson
CEO at De Soi | Scaling Wellness Consumer Brands | Forbes 30 Under 30
I help consumer brand founders scale with strategy, innovation, and operational excellence—drawing on experience from McKinsey to venture building to leading high-growth wellness companies.
Scout Brisson’s Biography
Scout Brisson is the CEO of De Soi, a pioneering non-alcoholic apéritif brand founded by Katy Perry and Morgan McLachlan. Since joining De Soi, she has scaled the business as both General Manager and CEO, steering its growth in the fast-emerging wellness consumer category. Previously, Scout co-founded Deux Foods, a functional cookie dough company, and built her foundation in strategy at McKinsey & Company, where she advised Fortune 500 firms across industries. During her time at McKinsey, she also served in leadership roles at Starz and M13, shaping go-to-market strategies and venture development. A graduate of MIT with a degree in Brain and Cognitive Sciences, Scout was named to Forbes 30 Under 30 for her impact in consumer products and wellness innovation. How Scout Can Help: 1. Guide early-stage CPG founders on launching and scaling consumer wellness brands 2. Share strategies for building distribution and retail partnerships in food & beverage 3. Support founders navigating fundraising and investor relations in consumer startups 4. Provide insight into brand positioning, marketing, and storytelling in competitive categories 5. Mentor leaders on transitioning from consulting to entrepreneurship and operating roles
Reviews
Keith H
Scout was very knowledgeable and provided a lot of helpful insights for our brand.
Experience
Chief Executive Officer
De Soi, Aug 2022 – Present
General Manager
De Soi, Oct 2021 – Aug 2022
Co-Founder
Deux Foods, Jun 2020 – May 2021
Associate
M13 Consumer Brands Incubator, Apr 2019 - Jan 2020
Management Consultant
McKinsey & Company, Mar 2017 – Dec 2020
Publications
Frequently asked
Is one session really enough to be worth it?
What if I'm too early-stage?
What if we don't click?
Can I bring my team?
How is this different from hiring a consultant?
Booking policy
What is your cancellation policy?
What is the policy for mentor cancellations or no-shows?
What's your refund policy?
What if my mentor doesn't accept my request?
Is there a grace period for session overflows?
Code of Conduct
No Pitching
Privacy and Confidentiality
Professionalism
From $180· Mentoring Session
Bring what's keeping you stuck. Leave with a plan.