About

I'm Sarah! 🙂 A Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Using psychology-based creative, I help my clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. To date, I have helped hundreds of e-commerce brands increase their paid advertising ROI using psychology-based creative. I've had the honor of working with brands such as Fabletics, Obvi, Yitty and Barstool Sports.