Scaled Buff City Soap’s ecommerce P&L 1,202% in one year. Helps brands build stronger offers and acquisition funnels.
Ecommerce brands refining their core offer or bundle
Teams building persona-specific landing pages and funnels
Subscription brands working toward first-order profitability
Sanjay Jenkins scaled Buff City Soap’s ecommerce P&L 1,202% in one year while owning the systems behind the growth. He managed more than $500,000 in paid media at 3.2x+ ROAS, built its first ecommerce customer service team, and ran a 30-person production and fulfillment operation. He later led growth at Replo, where he worked closely with ecommerce brands on landing pages, acquisition funnels, and conversion. Today, through Scale Patterns and his own brand work, he stays close to the decisions that determine whether an offer can acquire customers profitably: positioning, bundles, pricing, personas, funnel structure, and the operational constraints behind them. Book a call with Sanjay to: 1. Build an offer customers want to buy 2. Match funnels to your highest-value personas 3. Find the leaks hurting first-order profitability 4. Turn one winning angle into a testing system
Scale Patterns · Mar 2021 – Present
Replo · Jan 2023 – Jun 2025
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