Samantha Graham
Brand Marketing | Content & Partnerships Strategy
About
With over a decade in omni-channel marketing, I specialize in influencer partnerships, creative strategy, and social media campaigns that drive profitable growth for e-commerce brands. I've built standardized workflows across Meta and TikTok, established hundreds of influencer relationships, and executed whitelisting campaigns with strong ROAS. I've scaled multiple agencies and brands into full-service digital operations while building strategic partnerships with platforms like TikTok Shop. My expertise is backed by Meta's Creative Strategy certification. Founder: Mint/Flight Performance, Heat Creative, Spudsy Leadership roles: Homestead Studio, Easy Street Brands, OK COOL, Fox Creative Passionate about digital marketing innovation and building meaningful relationships with brands, entrepreneurs, and talent.
Experience
Marketing Director at REACH
REACH Agency — a next-gen creative network and marketing engine built by and for creators. Our USP lies in our college and emerging creator network, led by a team of social and TikTok experts who live and breathe culture, community, and content. REACH was born at the intersection of creativity, community, and culture. What started as a student-led movement at USC has evolved into the first national platform built entirely for the modern creator economy. Today, we bridge talent, brands, and innovation through three core pillars: REACH Marketing, REACH Talent, and REACH Ventures.
UGC Specialist Freelance
Head of Partnerships at Easy Street Brands
Content & Strategy Director at Fox Creative
Creative Strategy & UGC Lead at Homestead Studio
Co-Founder of Heat Creative Studio
Co-Founder & Head of Influencer & Social Media Marketing, Flight Performance
Links from Samantha
5.0
Ezriel
Samantha was an amazing help in helping me launch my influencer marketing program, She took her time to understand my business goals, I'm so grateful to discover her, I plan to book more calls with her, and I highly recommend her to anyone looking for influencer marketing consulting.
Pukar U
Really insightful call, definitely scheduling more calls