Sabrina Kautz
Retail Strategy & CPG Growth Advisor
About
Meet Sabrina Kautz, a former CPG executive who left the corporate world to help emerging consumer brands succeed in retail. With specialized expertise in refrigerated and frozen categories, Sabrina guides sub-$50M brands through the challenging "messy middle" of retail strategy—from pricing matrices to channel positioning and SKU rationalization. Before becoming an advisor, Sabrina led retail strategy at Tropicana and worked closely with major retailers including Whole Foods, UNFI, and Walmart. Her experience includes scaling a 23-SKU gluten-free brand beyond $50M and negotiating directly with Whole Foods' executive team. Sabrina is particularly effective at helping brands at their critical inflection point—when they've gained momentum in natural channels but need the right foundation to successfully expand into conventional retail. Here's how Sabrina can help your brand: 1. Increase retail velocity with proven strategies 2. Build valuable buyer relationships across key retail channels 3. Fine-tune your go-to-market approach for maximum impact 4. Develop smart pricing strategies for sustainable growth 5. Create the right channel positioning to scale successfully 6. Help set you apart from competition with winning brand positioning and packaging
Experience
Marketing Leader at Sabra, PepsiCo, JIMMYBAR!, Diana's Bananas, Feel Good Foods, & more.
Led and developed marketing teams and strategies for businesses ranging from pre seed to $B. I specialize in Brand Strategy, Go to Market Strategy, Retail Marketing and Innovation.
Deep relationships with Natural Retailers (Whole Foods and Sprouts), Conventional Grocers, Mass Channels and Distributors
I have worked across retail channels including Natural, Conventional, Mass, Food Service and Alternative channels. I am deeply familiar with margin, pricing, marketing and distribution strategies across all retailer formats and across multiple categories.
5.0
M'kenzie S
Sabrina was FANTASTIC. She is incredibly knowledgeable about all things marketing. We worked through finding efficiencies in a tight budget, while maintaining a strong connection to overall brand goals. I couldn't recommend her enough.