I help CPG brands break into retail and drive high velocity that expands shelf space and sales.
DTC brands entering retail for the first time
DTC brands looking to increase retail velocity
DTC brands looking to raise funding
Saagar advises consumer brands on retail expansion, national account execution, and omnichannel growth. As Chief Growth Officer at PLTFRM, he works with emerging and established brands scaling from digital traction to retail distribution. His experience includes retail launch strategy, buyer negotiations, velocity planning, and capital deployment across brands such as Graza, Bloom, and Grüns. Previously, Saagar worked in investing at BlackRock and growth strategy at Wunderkind, supporting digitally native brands on acquisition and revenue growth. He also founded Statera Capital, giving him direct operating and investment experience in consumer businesses. Saagar helps brands approach retail as a disciplined growth channel, combining commercial strategy, retail economics, and operational scalability. He frequently advises on: * Retail expansion across Target, Walmart, Costco, and other national accounts * Buyer negotiations and category pitch development * Retail velocity planning and launch optimization * Broker, distributor, and promotional strategy * Omnichannel growth and D2C-to-retail positioning * Capital planning and retail financing * Margin protection and retail unit economics Clients often work with Saagar when preparing for major retail launches or scaling wholesale distribution profitably.
PLTFRM · 2020 – Present
Architecting retail for consumer brands.
Statera Capital · 2019 – Present
Direct access and private investments to founders who build and garner authentic connection to their end consumers.
Wunderkind · 2016 – 2020
Advised private equity and venture capital operating partners on digital growth, identity resolution, and marketing strategies to directly boost the profitability and exit valuations of their retail and e-commerce portfolio companies.
BlackRock · 2014 – 2016
Managed high-level financial relationships and institutional growth strategies.
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